Here are 28 books that Design Fundamentals fans have personally recommended if you like
Design Fundamentals.
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I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.
Anyone in advertising or interested in advertising should read anything PJ Pereira (co-founder and Creative Chairman of Pereria O’Dell) has to say. Period. That should be enough reason to read this tome but there are more.
Content is everything. Advertising competes with entertainment online and everywhere 24/7. This book is a collection of essays from jurors on the 2017 Lions Entertainment award jury—therefore these folks know what they’re talking about.
A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.
A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.
Live television viewing is decreasing as audiences choose to stream television…
I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.
For many years, Brower was the art director at PRINT magazine and before that at esteemed book publishing houses. He is a brilliant art director and book designer, and we were co-authors a while back. In this book, Brower explores what art directors do in a design studio vs. a corporation, how the role is different than being a graphic designer and much more. Great interviews with pros are included are well. I admire Brower's award-winning cover and interior design of his book.
Honorable Mention in the Foreword Indie Awards 2016
For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike.
Through interviews with 18 art directors working in…
I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.
You can find the latest international advertising news and views at Contagious.com and you can find what makes advertising contagious in this book. Contagious is a global resource for the marketing industry and this book encapsulates their secrets. It’s a must-read for any strategist, creative, producer, or marketing pro. What I admire aboutThe Contagious Commandments' approach is they emphasize thinking about the intersection of creativity, technology, and behavioral psychology, and never forgetting that the ideas you generate should not only positively impact the brand but society as well.
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.
Taking inspiration from disruptive campaigns from the likes of…
I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.
What's so compelling and important about this book not only for educators but for all designers and creative professionals, is gaining insights into the multitude of experiences of Black, Brown, and Latinx design educators whose essays are included in this volume. The narratives of the educators included are powerful, offering rarely heard perspectives.
On a personal note, I had the pleasure and honor of working with Professors Kelly Walters and Anne H. Berry in the Design Incubation Fellowship; and, I'm proud to say Professor Jason Alejandro was my student. I love Walters' design of Black, Brown + Latinx Design Educators. It's a special treat for readers when the author is the designer because the design of words on the pages flow in a more purposeful way. That's the case with several of the books on my list!
In Black, Brown + Latinx Design Educators, Kelly Walters collects
twelve deeply personal interviews with graphic design educators of
color who teach at colleges and universities across the United States
and Canada. BIPOC design educators often find themselves in design
spaces where they struggle as the only person of color at their school
or workplace. Their impactful stories offer invaluable perspectives for
students and emerging designers of color, creating an entry point to
address the complexities of race in design and bring to light the
challenges of teaching graphic design at different types of public and
private institutions.
I've been a guest lecturer and featured presenter at colleges and conferences, served on the Board of Directors for ICON6, and authored eight published books on illustration and design. I'm a retired college art professor and freelance illustrator and still teach fine art, design, and cartoon classes for kids and adults; I’m also an English Dept. writing tutor at a local college. Right now, I am exploring the medium of cardboard. Cardboard taps into a material that is so ubiquitous and common, it’s often maligned as being inconsequential, but I’m positively tickled to be working in a material that was wonderfully simple and presents a simply wonderful challenge.
In a book that thoroughly examines the world of art and design, it would be remiss to not discuss the business side of things. So, in my book, I do.
Why? I can’t think of a better way to earn a living than to make a living by doing something you love and that replenishes your soul. And no, selling your art does not mean you are selling your soul.
Hear me out: selling shoes is a worthy occupation. I’ve done that; people will always need shoes. But me, I’d rather sell art. This is the bible of how to sell your work cleanly and not get taken to the cleaners.
The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines.
Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood.
This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts…
I've been a guest lecturer and featured presenter at colleges and conferences, served on the Board of Directors for ICON6, and authored eight published books on illustration and design. I'm a retired college art professor and freelance illustrator and still teach fine art, design, and cartoon classes for kids and adults; I’m also an English Dept. writing tutor at a local college. Right now, I am exploring the medium of cardboard. Cardboard taps into a material that is so ubiquitous and common, it’s often maligned as being inconsequential, but I’m positively tickled to be working in a material that was wonderfully simple and presents a simply wonderful challenge.
I guess, if you polled illustrators and designers as to who was the GOAT, it would probably be Milton Glaser. On my list, he’s certainly up there.
A supreme talent, Glaser was (still is, and I think, always will be) incredibly influential; when you read this book, you’ll see why.
While writing my book, I had the honor and pleasure to work with his life-long friends and studio mates, Reynold Ruffins and Simms Taback. All three of these guys demonstrated superlative skills coupled with super smart concepts. I should also mention they were just plain mensches.
Available again, the enduring, iconic volume showcasing the key early-career work and process of the godfather of modern graphic design
Milton Glaser: Graphic Design, perhaps the most famous book of its kind, explores the early decades of America's pre-eminent graphic artist. Glaser's work ranges from the psychedelic Bob Dylan poster to book and record covers; from store and restaurant design to toy creations; and magazine formats including New York magazine and logotypes, all of which define the look of our time. Here Glaser undertakes not only a remarkably wide-ranging representation of his oeuvre from the incredibly fertile early years, but,…
I have been continuously studying, practicing, and/or teaching architecture since 1984, and my particular focus has been on drawing–why we draw and how we can develop our own practices for drawing, whether it’s related to architecture or not. Even more particular is my focus on drawing by hand–a practice that has had a major resurgence after the initial wave of fascination for digital drawing tools has waned. I am passionate about drawing and want to share that passion with others, partially by recommending books that have been of significant use to me over the years.
Paul Laseau spent his career investigating the graphic thinking process and is one of the foremost authorities on the “why” and “how” drawing relates to creative and critical thinking. This book should be essential reading for anyone interested in developing graphic literacy–not only architects and designers, as the title would suggest.
The essential design companion-now in an up-to-date new edition
For architects, drawing is more than a convenient way to communicate ideas; it is an integral part of the creative process that has a profound impact on thinking and problem-solving. In Graphic Thinking for Architects and Designers, Third Edition, Paul Laseau demonstrates that more versatile and facile sketching leads to more flexible, creative approaches to design challenges. To encourage this flexibility and stimulate graphic thinking, he introduces numerous graphic techniques that can be applied in a variety of situations. He also helps readers acquire a solid grasp of basic freehand drawing,…
I take “silly” graphic books quite seriously: I’m a firm believer that encouraging young people to read for pure enjoyment creates lifelong readers. Originally a reluctant reader myself, it was primarily graphic books that strengthened my reading skills, my vocabulary, and that ultimately turned me into a fierce advocate for literacy. Now a professional creative, I try to share my love of books and graphic books by paying it forward and creating my own books that I hope will resonate with readers and turn them into strong readers as well!
If your reader struggles a bit with a Level Two, Worm and Caterpillar is an even simpler leveled graphic reader at Level One, but also a wonderful, silly book about friendship. And I adore Kaz’s illustration style: it has a crunchiness all its own.
Another of her books, Bitsy Bat, School Star is also worth a read.
This heartwarming and affirming Level 1 Ready-to-Read Graphics book celebrates the beauty of true friendship!
Worm and Caterpillar are friends—best friends. Worm loves how they are just alike, but Caterpillar has a feeling there is a big change coming. Then Caterpillar disappears for a while and comes back as Butterfly. Will Butterfly and Worm still be friends?
Ready-to-Read Graphics books give readers the perfect introduction to the graphic novel format with easy-to-follow panels, speech bubbles with accessible vocabulary, and sequential storytelling that is spot-on for beginning readers. There’s even a how-to guide for reading graphic novels at the beginning of…
I'm the founder of Life Organized Inc, a firm specializing in the organization of people, their lives, and physical spaces. Known for creating solutions that are as aesthetically appealing as they are practical, I transform spaces from the inside out. My areas of expertise include home and office organization, time management, digital decluttering, organizing for academic success, maximizing productivity while working from home, and management of everyday chaos. I'm a graduate of the University of Pennsylvania and the NYU Stern School of Business.
Swiss artist Ursus Wehrli reorganizes what he sees through humorous photos that categorize everyday objects by color, size, and shape. The letters in alphabet soup are arranged alphabetically, the cars in a parking lot are organized by color, and a fruit salad is separated into its individual fruits. The colorful before and after photos are fun for all ages.
Swiss comedian and cabaret artist Ursus Wehrli loves organisation in the extreme. In The Art of Clean Up, Wehrli arranges a bowl of alphabet soup, a group of pool-goers, a spruce branch and other elements of our chaotic world into neat rows sorted by colour, size, shape or type.
If I was asked to describe the central theme of my life's work in a phrase, it would be 'geometry in the arts'. I'm an architect originally, now a professor in London, and have always loved drawing and the art of perspective. In the 1990s I became fascinated with the idea that Johannes Vermeer used the camera obscura, an obsession that led to my book Vermeer's Camera. I'm now working on Canaletto's Camera. And I have ideas for yet another book, on perspective, to be called Points of View. I've chosen five books on these topics that I've found most thought-provoking and inspiring.
Martin Kemp is the world's leading expert on the use of perspective, optical tools, and scientific knowledge in art. This encyclopaedic book follows developments from the Italian Renaissance to the nineteenth century, with a great wealth of illustrations, from Brunelleschi and Alberti to the colour theories of Goethe and Chevreul. I re-read and refer to this book repeatedly - as I am sure do many others - and am always finding new insights. Kemp's explanations are always clear and penetrating, even when the writers and artists he is writing about are not.
In this pathbreaking and richly illustrated book, Martin Kemp examines the major optically oriented examples of artistic theory and practice from Brunelleschi's invention of perspective and its exploitation by Leonardo and Durer to the beginnings of photography. In a discussion of color theory, Kemp traces two main traditions of color science: the Aristotelian tradition of primary colors and Newton's prismatic theory that influenced Runge, Turner, and Seurat. His monumental book not only adds to our understanding of a large group of individual works of art but also provides valuable information for all those interested in the interaction between science and…
