Makeover

Book cover of Makeover: How Mobile Flipped the Shopping Cart

Book description

Retail is in the midst of a head-to-toe makeover. The customer has already evolved - she has left the world of channels and platforms and now seeks to engage with her preferred brands on the go through a device in the palm of her hand. Retail, of course, must change…

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Retail

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Why read it?

1 author picked Makeover as one of their favorite books. Why do they recommend it?

Miya Knights

Author

If Amazon has revolutionised commerce by making it easy for us to shop online, Makeover is the best book written yet on what this means for the physical shopping experience and traditional brick-and-mortar retail store or mall. It examines the changing dynamics of retailers’ business and consumer relationships while showing how mobile is transforming those relationships and the ways in which retail can and must adapt to thrive.

From Miya's list on for winning with the modern consumer.