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Return On Influence: The New Currency for Leaders Paperback – November 4, 2020
Purchase options and add-ons
- Print length116 pages
- LanguageEnglish
- Publication dateNovember 4, 2020
- Dimensions5.5 x 0.29 x 8.5 inches
- ISBN-101989756700
- ISBN-13978-1989756706
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Book recommendations, author interviews, editors' picks, and more. Read it now.
Editorial Reviews
Review
Shelle Rose Charvet
Author of Forbes Best Management book
Words That Change Minds
"In this smart and sincere guide, Susan shows how workplace culture can be positively shaped through the sharing of personal stories. Susan demonstrates her own matchless brand of storytelling in this unique perspective on leadership communications. Keep your ears open at the water-cooler!"
Hazel Smith
Freelance writer
Toronto Canada
France Today Magazine
"Susan Luke Evans has worked with leaders around the world to craft and tell stories that engage, inspire and empower their teams to deliver extraordinary outcomes. In this new how-to book Susan uses her 5-level 'Pyramid of Influence styles' to clearly demonstrate the bottom-line value of great stories."
Donald Cooper, MBA
International Speaker & Business Coach
Toronto, Canada
"When Susan Luke Evans has written a book on "influence" we should all read it! Susan has a powerful ability to influence others and I know I will be a better leader now that I have read her book."
Darci Lang
Canadian Speaker Hall of Fame
Author & Speaker
Focus on the 90% - Kind Leadership
"This is a book that should be on every leader's shelf, whether it's wooden or digital. Susan Luke Evans delivers insights and wisdom on every page, ensuring that leaders can create a massive "return on influence". Using stories, examples and humour, her message is one that every leader needs to hear, and every team member needs to know. If you buy only one book this year, make it this one"
Alan Stevens, FPSA, PSAE, MCIPR
Past President, Global Speakers Federation
Co-Author: The Exceptional Speaker
London, UK
"Susan has a unique ability to open your mind to greater possibilities by exploring your own, personal value. In this book she takes you on a thought-provoking and profound adventure through the causes and effects of the impact you leave on others when they experience the real you; your "Return on Influence". Susan reveals the true qualities of leadership beyond the skills and techniques taught by so many leadership books and courses. This is a must-read for anyone who wants to bridge the gap between being a leader and being a visionary."
Jayne Lowell
Co-founder, Deep Thought Strategy
"This book reveals a powerful concept called the "Return on influence" which brings clarity to your far-reaching impact as a leader. Susan's concepts help you understand the implications of your leadership and communication style, empower you to further strengthen your position as a leader and visionary, and secure your legacy. Susan brings her global experience and wisdom, combined with her masterful story-telling acumen to create a learning experience that is as captivating as it is transformative."
Steve Lowell, CSP
2021-2022 President, Global Speakers Federation
Co-founder and Author of Deep Thought Strategy
"Susan's book is a must-read for anyone in a leadership role: even if you already see yourself as a strong influencer, you'll benefit from her vast insight and experience. Her practical framework is a revelation which will make a profound difference to you, your team and your business."
Annabelle Beckwith
International business consultant
Best-Selling Author of Get Your Peas in A Row - 5 key factors to propel your business forward
Product details
- Publisher : Hasmark Publishing International (November 4, 2020)
- Language : English
- Paperback : 116 pages
- ISBN-10 : 1989756700
- ISBN-13 : 978-1989756706
- Item Weight : 5.6 ounces
- Dimensions : 5.5 x 0.29 x 8.5 inches
- Best Sellers Rank: #3,392,812 in Books (See Top 100 in Books)
- #519 in Globalization (Books)
- #764 in Global Marketing (Books)
- #872 in Work Life Balance in Business
- Customer Reviews:
About the author
Susan Luke Evans is a leadership consultant and communications expert. Her practice centers on assisting leaders to elevate their messages to create flexible, engaged and agile workplaces and in the process maximize their ROI (Return on Influence). She believes that everyone should LIVE a great Story to build their legacy.
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Reviewed in the United States on November 28, 2020
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5 Levels of Influence:
Behavioral – COMPLIANCE
Emotional – Participation
Beliefs – Mindset change – more buy in; like their work/environment/team but not moving further for a number of reasons
Identity – Believe in themselves, deeper level of commitment and creativity, leadership
Legacy - They are inspired and become leaders in the organization.
Leaders need to recognize the Mission Critical Line between Beliefs and Identity:
Below is temporary, above is sustainable.
When you are working with your team above the “Mission Critical line”, then you have people who are fully engaged in creating success. But how can you get there?
When a leader shares WHO they are and WHY they are engaged, through sharing their story, it opens the space for everyone to participate. Susan decodes HOW to do this and demonstrates WHY it is ever more important.
After I read Susan’s book, I realized that I hadn’t told a long-time client the full story of why I continued to work with them all these years; why it mattered to me. When I told them the story, instead of letting me go because of COVID-19, they re-engaged with me and have kept me as consultant/trainer.
Imagine your impact when you can find the stories in you that truly convey who you are and why your mission and goals matter.