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Return On Influence: The New Currency for Leaders Paperback – November 4, 2020

5.0 5.0 out of 5 stars 6 ratings

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Life is about human connection and leadership is the influential tool used in the attainment of unparalleled success. In this unique approach, you will learn how to get your business to the top echelon from the inside out and get your team striving to give the best of themselves. How? Maximize your Return on Influence while learning how to lead in a manner that will capture attention. Communicating in an inspiring and creative way can increase both morale and productivity. In the modern global marketplace, career options are virtually endless and finding and keeping valuable employees can be akin to finding a needle in a haystack. Susan Luke Evans shares her vast experience of over 30 years with the reader and describes five levels of influence: Compliance, Participation, Buy-in, Leadership, Visionary. Return on Influence is a powerful must-read for entrepreneurs, business leaders, team managers and students determined to transform their business into one over which everyone will be fighting!
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The Amazon Book Review
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Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

Review

"Susan Luke Evans' wonderful book Return on Influence inspired me to think about where, when and how a well-told personal story might help inspire my audience, win the hearts of my prospective clients, and solve the inevitable differences with people I care about."
Shelle Rose Charvet
Author of Forbes Best Management book
Words That Change Minds

"In this smart and sincere guide, Susan shows how workplace culture can be positively shaped through the sharing of personal stories. Susan demonstrates her own matchless brand of storytelling in this unique perspective on leadership communications. Keep your ears open at the water-cooler!"
Hazel Smith
Freelance writer
Toronto Canada
France Today Magazine

"Susan Luke Evans has worked with leaders around the world to craft and tell stories that engage, inspire and empower their teams to deliver extraordinary outcomes. In this new how-to book Susan uses her 5-level 'Pyramid of Influence styles' to clearly demonstrate the bottom-line value of great stories."
Donald Cooper, MBA
International Speaker & Business Coach
Toronto, Canada

"When Susan Luke Evans has written a book on "influence" we should all read it! Susan has a powerful ability to influence others and I know I will be a better leader now that I have read her book."

Darci Lang
Canadian Speaker Hall of Fame
Author & Speaker
Focus on the 90% - Kind Leadership

"This is a book that should be on every leader's shelf, whether it's wooden or digital. Susan Luke Evans delivers insights and wisdom on every page, ensuring that leaders can create a massive "return on influence". Using stories, examples and humour, her message is one that every leader needs to hear, and every team member needs to know. If you buy only one book this year, make it this one"
Alan Stevens, FPSA, PSAE, MCIPR
Past President, Global Speakers Federation
Co-Author: The Exceptional Speaker
London, UK
"Susan has a unique ability to open your mind to greater possibilities by exploring your own, personal value. In this book she takes you on a thought-provoking and profound adventure through the causes and effects of the impact you leave on others when they experience the real you; your "Return on Influence". Susan reveals the true qualities of leadership beyond the skills and techniques taught by so many leadership books and courses. This is a must-read for anyone who wants to bridge the gap between being a leader and being a visionary."

Jayne Lowell
Co-founder, Deep Thought Strategy

"This book reveals a powerful concept called the "Return on influence" which brings clarity to your far-reaching impact as a leader. Susan's concepts help you understand the implications of your leadership and communication style, empower you to further strengthen your position as a leader and visionary, and secure your legacy. Susan brings her global experience and wisdom, combined with her masterful story-telling acumen to create a learning experience that is as captivating as it is transformative."
Steve Lowell, CSP
2021-2022 President, Global Speakers Federation
Co-founder and Author of Deep Thought Strategy

"Susan's book is a must-read for anyone in a leadership role: even if you already see yourself as a strong influencer, you'll benefit from her vast insight and experience. Her practical framework is a revelation which will make a profound difference to you, your team and your business."
Annabelle Beckwith
International business consultant
Best-Selling Author of Get Your Peas in A Row - 5 key factors to propel your business forward

Product details

  • Publisher ‏ : ‎ Hasmark Publishing International (November 4, 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 116 pages
  • ISBN-10 ‏ : ‎ 1989756700
  • ISBN-13 ‏ : ‎ 978-1989756706
  • Item Weight ‏ : ‎ 5.6 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.29 x 8.5 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 6 ratings

About the author

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Susan Luke Evans
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Susan Luke Evans is a leadership consultant and communications expert. Her practice centers on assisting leaders to elevate their messages to create flexible, engaged and agile workplaces and in the process maximize their ROI (Return on Influence). She believes that everyone should LIVE a great Story to build their legacy.

Customer reviews

5 out of 5 stars
5 out of 5
6 global ratings

Top reviews from the United States

Reviewed in the United States on November 22, 2020
I'm a story teller . However, I never thought to drill down the way Susan Luke does to help leaders connect at deeper levels with stakeholders. Her process is clear, doable and holds great benefit for anyone who wants to create a compelling vision. Easy to read too. ANYONE can benefit from this book because EVERYONE is a leader in some capacity.
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Reviewed in the United States on January 3, 2021
Gifted this book to a young man that is new to a management role. He is in the process of reading it now.
Reviewed in the United States on March 11, 2021
A masterful approach to leadership and organizational influence through storytelling, by a gifted storyteller. Susan insightfully and practically shares how to influence others and engage them in your thoughts and ideas through the use of stories. The ability to help your audience not only hear your words, but visualize and feel themselves in the situation or example you are describing.
Reviewed in the United States on November 18, 2020
Susan Luke is a walking-talking role model of these "Return on Influence" principles. She has written a page-turning book that is packed with real-life examples and actionable insights you can use immediately to take your career and company to the next level. Highly recommended. Read it and reap.
Reviewed in the United States on November 28, 2020
Susan takes readers on a journey to discover how stories provide a ROI for company executives and those in the workplace. I highly recommend for those wanting to reach a higher level of success and influence.
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5.0 out of 5 stars A must read for those looking for leadership success!
Reviewed in the United States on November 28, 2020
Susan takes readers on a journey to discover how stories provide a ROI for company executives and those in the workplace. I highly recommend for those wanting to reach a higher level of success and influence.
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Top reviews from other countries

Shelle Rose Charvet
5.0 out of 5 stars Mission Critical for Leaders
Reviewed in Canada on December 11, 2020
Susan Luke Evans elegantly lays out the 5 levels of influence and shows you how to find out where you are at, as a leader.
5 Levels of Influence:
Behavioral – COMPLIANCE
Emotional – Participation
Beliefs – Mindset change – more buy in; like their work/environment/team but not moving further for a number of reasons

Identity – Believe in themselves, deeper level of commitment and creativity, leadership
Legacy - They are inspired and become leaders in the organization.

Leaders need to recognize the Mission Critical Line between Beliefs and Identity:
Below is temporary, above is sustainable.

When you are working with your team above the “Mission Critical line”, then you have people who are fully engaged in creating success. But how can you get there?

When a leader shares WHO they are and WHY they are engaged, through sharing their story, it opens the space for everyone to participate. Susan decodes HOW to do this and demonstrates WHY it is ever more important.

After I read Susan’s book, I realized that I hadn’t told a long-time client the full story of why I continued to work with them all these years; why it mattered to me. When I told them the story, instead of letting me go because of COVID-19, they re-engaged with me and have kept me as consultant/trainer.
Imagine your impact when you can find the stories in you that truly convey who you are and why your mission and goals matter.