Obviously Awesome

By April Dunford,

Book cover of Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Book description

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.

So what is it? April Dunford, positioning guru…

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Why read it?

2 authors picked Obviously Awesome as one of their favorite books. Why do they recommend it?

Whether you’re trying to sell a software solution or a new energy drink, you need to determine your product’s positioning so you deliver the most compelling messages to the right audience. April Dunford walks you through her tried and tested positioning process while peppering in humorous personal stories and anecdotes. I love this book as much for the priceless business content as for April’s wit.

From Jennifer's list on to deliver more persuasive messages.

A lot of books talk about product positioning, but Obviously Awesome actually shows you how to position a product on the market. This is the most modern book on positioning available today. There are a lot of great models and actionable advice in this book. It was also written from a B2B perspective, which I love.

From Étienne's list on for B2B startup founders.

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