Demand-Side Sales 101
Why read it?
1 author picked Demand-Side Sales 101 as one of their favorite books. Why do they recommend it?
Bob Moesta is one of the creators of the Job to be Done framework. Demand-Side Sales 101, however, is a lot more than a sales book. The book shows B2B founders how to understand the perceived value of their product, and how to position that value to drive demand on the market.
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