Demand-Side Sales 101

By Bob Moesta, Greg Engle,

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Why read it?

1 author picked Demand-Side Sales 101 as one of their favorite books. Why do they recommend it?

Bob Moesta is one of the creators of the Job to be Done framework. Demand-Side Sales 101, however, is a lot more than a sales book. The book shows B2B founders how to understand the perceived value of their product, and how to position that value to drive demand on the market.

From Étienne's list on for B2B startup founders.

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