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Be Like Amazon: Even a Lemonade Stand Can Do It Kindle Edition
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Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.
Be Like Amazon is a 2018 Axiom Business Book award winner in the business fable category.
Endorsements:
A little book with enormous impact. Be Like Amazon demystifies the principles and practices of the world’s most successful brands. It’s magical!
– Jay Baer – President of Convince & Convert & author of Hug Your Hater
Putting relationships front and center is what “Be Like Amazon” is all about. The authors observe that continuous improvement is not about cost cutting but about relationships. “Be Like Amazon” provides a roadmap for businesses to build and improve relationships. I highly recommend "Be Like Amazon" to every business person.
- Dr. Ivan Misner, Founder of BNI and NY Times Bestselling Author
"Be Like Amazon" covers one of the most important elements of being a business owner, how to work on your business instead of in your business. I’d highly recommend this book to every entrepreneur who wants to have a roadmap and skip the years of trial and error.
- T. Harv Eker, NY Times No. 1 Best-selling Author of Secrets of the Millionaire Mind™
"There are many things that differentiate Amazon and it's competitors. Perhaps the most underappreciated one the deeply faith-based initiative that if they align their interests with their customers, they'll win in the long-term. And. They have! You still need a guide to help you figure out how to apply this to your business. Let Bryan, Jeffrey & Roy help you win bigger."
- Avinash Kaushik, Google Evangelist
You are going to read a lot of positive blurbs about Be Like Amazon. Let me give it to you straight: If the Eisenberg Brothers feel compelled to write a book, I drop everything to read it. They are just that smart. Be Like Amazon is one of their best efforts. I hate to be so non-specific, but everyone in business really should buy and read Be Like Amazon. The fact that legendary marketer Roy H. Williams co-wrote it with them, only adds to the equation. For the sake of your brand, please please please read this book!.
– Mitch Joel President, Mirum – Author, Six Pixels of Separation & CTRL ALT Delete
“Wow, that is one of the best “business” books I’ve read in years. Incredibly inspiring — both the story itself and the way in which you told it. I’m in awe.”
– Scott Brinker, ChiefMartec
“Witty anecdotes and crisp, often hilarious dialog combine with an exploration of powerful marketing principles and customer engagement strategies that have driven the growth of many of today’s most successful companies…making Be Like Amazon a must read for everyone from business professionals to people who love an engaging story well told. Jeffrey, Bryan and Roy have crafted a clever and insightful book that not only underscores the importance of branding, but also lifts the spirit and tickles the funny bone.”
– Chris McCann, President and CEO, 1-800-FLOWERS.COM, Inc.
“This is your best book yet! For students of growth and transformation, this book provides the bridge to go from the “Why” espoused by Simon Sinek to an enterprise’s marketing and messaging. Just brilliantly told story!”
– Steve McKean, CEO, BILLSHARK
“Clear, foundational thinking that provides hope instead of hype.”
– Mark Schaefer, Author of “Known” and “The Content Code”
- LanguageEnglish
- Publication dateApril 9, 2017
- File size3179 KB
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Editorial Reviews
Review
Putting relationships front and center is what Be Like Amazon is all about. The authors observe that continuous improvement is not about cost cutting but about relationships. Be Like Amazon provides a roadmap for businesses to build and improve relationships. I highly recommend Be Like Amazon to every business person. --Dr. Ivan Misner, Founder of BNI and NY Times Bestselling Author
A little book with enormous impact. Be Like Amazon demystifies the principles and practices of the world's most successful brands. It's magical! --Jay Baer, President of Convince & Convert & author of Hug Your Hater
About the Author
They have been the keynote speakers for corporate events and conferences such as Google, Gultaggen, Shop.org, JP Morgan Chase Bank, Direct Marketing Association, DreamForce, E-consultancy, Emerce, and the Canadian Marketing Association. They are recognized internationally as pioneers in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations improve their customer experiences.
Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, by LinkedIn as a Retail Influencer and he is also an IBM Futurist, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner.
Roy H. Williams is the author of 9 books, including the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy. He is also the Chancellor of Wizard Academy, a business school for America s 5.91 million businesses with fewer than 100 employees.
Product details
- ASIN : B06XXT8LRP
- Publisher : Wizard Academy Press (April 9, 2017)
- Publication date : April 9, 2017
- Language : English
- File size : 3179 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 145 pages
- Best Sellers Rank: #1,196,081 in Kindle Store (See Top 100 in Kindle Store)
- #453 in Marketing for Small Businesses
- #533 in Business Technology Innovation
- #2,215 in Marketing (Kindle Store)
- Customer Reviews:
About the authors
Jeffrey Eisenberg, is the CEO of BuyerLegends.com, a company that teaches business people how to create customer-centered, data-driven customer experience design that is supported by narrative.
Together with brother and partner Bryan Eisenberg , co-authored "Waiting For Your Cat to Bark?" and "Call To Action" both Wall Street Journal and New York Times bestselling books. Since 1998 they have trained and advised companies like like HP, Google, GE Healthcare, Overstock, NBC Universal, Orvis and Edmunds to implement accountable digital marketing strategies emphasizing optimization of revenue conversion rates for engagements, leads, subscriptions, and sales.
Jeffrey is also a thought provoking marketing speaker who also speaks Spanish with native fluency.
Bryan Eisenberg is the co-founder of BuyerLegends. He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and “Buyer Legends.”. Bryan is a professional marketing keynote speaker who has been the keynote speaker for corporate events and conferences such as Gultaggen, Shop.org, Direct Marketing Association, DreamForce, E-consultancy, Emerce, and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association (now the Digital Analytics Association). Bryan serves as an advisory board member of several venture capital backed startup companies (e.g., Bazaarvoice, UserTesting.com, Sightly, BoostMedia, AllClearID, WelcomeCommerce, OneSpot etc.).
Bryan Eisenberg is an internationally recognized authority and pioneer in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations improve their customer experiences. Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, by LinkedIn as a Retail Influencer and he is also an IBM Futurist, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner.
Bryan has been a featured expert by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates.
In 1998, Bryan co-founded FutureNow Inc. (Bryan & Jeffrey are no longer associated in any way with FutureNow) , the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework he helped develop, Persuasion Architecture®. Bryan’s proudest professional accomplishments are the thousands of companies, students and clients, including Google, Chase, HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales.
You can reach Bryan by calling (347) 470-GROK (4765) or emailing him at bryan (AT) bryaneisenberg.com.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book concise and easy to read. They appreciate the useful concepts and insights presented in an entertaining way. Readers find the storytelling style engaging with a first-person narrative. The humor is described as gentle and funny. Overall, customers describe the book as a great read that provides valuable insights and a good understanding of business culture.
AI-generated from the text of customer reviews
Customers find the book easy to read and well-researched. They appreciate the helpful examples and anecdotes. The format is enjoyable with stories and facts, making it a worthwhile read.
"...1. At 144 pages the book is manageable; readers can read it in one sitting (which I didn't), and the ones who don't won't forget the content between..." Read more
"...approach made me fear the fluff but no worries, this is a well-researched, concise book full of real examples of how Amazon's four pillars apply to..." Read more
"This was a really easy read once I got going, and had a lot of helpful anecdotes...." Read more
"...This is a very creative and very different kind of business book...." Read more
Customers find the book insightful and informative. They say it provides useful concepts and principles for businesses to know. The book is written in an engaging style with helpful anecdotes and real examples. Readers appreciate the clear steps to act on the insights provided.
"...3. the book features a fair amount of history, I believe that (a) not every wheel needs to be re-invented and (b) yes, we can learn from history..." Read more
"...the Einsenbergs do here is bring the pillars to life and relate them to other businesses, some of which use values well, some not; some used to and..." Read more
"This was a really easy read once I got going, and had a lot of helpful anecdotes...." Read more
"...This is a very creative and very different kind of business book...." Read more
Customers enjoy the storytelling style in this book. They appreciate the first-person narrative and real examples. The entertaining storyline helps them understand concepts better. The captivating dialogue is engaging and reinforces key information points as it builds. Readers describe the book as a conversation between a mentor and student rather than a long informative text.
"...most noise or reaching the most people, its about creating a conversation worth listening to and using that conversation to steer prospects toward a..." Read more
"...there is a lot of good information in this book, and I liked the narrative style instead of the standard dry business book...." Read more
"...The Eisenberg brothers ALWAYS know how to weave a very compelling story to engage the reader and teach invaluable lessons at the same time...." Read more
"A story worth telling, told in a way that is not like every run of the mill "business" book...." Read more
Customers find the book entertaining. They describe it as engaging, funny, and digestible.
"...4. the book is entertaining, full of clever metaphors, and smart. Just to give you a taste at this books writing style...." Read more
"...The story itself is highly engaging and entertaining but every page reveals new understanding on ways to solve modern marketing and positioning..." Read more
"...in a matter of hours, and in a way that's immediately actionable, entertaining and insightful...." Read more
"...And thanks for writing it in a way that's digestible, engaging, funny and entertaining...." Read more
Customers enjoy the book's humor. They find it engaging and humorous, with a sweet smile. The writing is entertaining with numbers to back up the author's analysis.
"...The writing is entertaining with a lot of numbers to back up the author's analysis. I found it interesting. Ali Julia review" Read more
"...And thanks for writing it in a way that's digestible, engaging, funny and entertaining...." Read more
"...It doesn't matter that this book is written with gentle humor and a sweet smile. It doesn't matter that you can finish reading it on an airplane...." Read more
"...it makes its points about customer-centrism, agility and culture with humor, grace and illustrative real-world examples. A fun, thoughtful read." Read more
Customers appreciate the book's message about customer-centricity, agility, and humor. They also mention a culture of innovation and corporate agility.
"...Agility is important. Focus on smaller groups that can be fully satisfied with 2 pizzas. Think outside the box...." Read more
"...centricity, continuous optimization, a culture of innovation and corporate agility...." Read more
"...a wise business veteran, it makes its points about customer-centrism, agility and culture with humor, grace and illustrative real-world examples...." Read more
Reviews with images
Crystal clear principles for succeeding in any business
Top reviews from the United States
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- Reviewed in the United States on August 18, 2017An excellent book that I will reread.
There are a quite few things I like about this book, "Be Like Amazon: Even a Lemonade Stand Can Do It."
1. At 144 pages the book is manageable; readers can read it in one sitting (which I didn't), and the ones who don't won't forget the content between readings,
2. the book has a fabulous beginning which says, "We are not going to throw around BIG words here, we are hoping to impress you with simplicity"
3. the book features a fair amount of history, I believe that (a) not every wheel needs to be re-invented and (b) yes, we can learn from history
4. the book is entertaining, full of clever metaphors, and smart.
Just to give you a taste at this books writing style. At the beginning of the book Jeffrey Eisenberg has his character the old man explain, "... “There are only four people on the ocean of life, and you meet them over and over again..."
People are
• drifting
• surfing
• drowning (this third person is a professional drowner)
• navigating.
All of us can envision that. This is not fancy MBA university course language, this is down-to-Earth, we know what the author means, we can even sort out friends and acquaintances into these four categories, hence we, the readers are open minded to hear more.
Eisenberg goes on to run in open doors here (with me) when he picks Kodak as his first example. I too wrote about Kodak in the past. My reference was, "... In 1970, Eastman Kodak, the same company, which today trades at 3 cents per share, was ranked #27 among the Fortune 500..."
Eisenberg compares Kodak with Amazon and explains what went wrong and why.
Be prepared for more fabulous content. I just wanted to mention that I was humored that Eisenberg chose the same examples I like to talk about; or, is it that they are the best examples?
A highly recommended read, regardless what your next career step is, even if you are "drifting", "surfing" or "drowning."
Gisela Hausmann, author & blogger
- Reviewed in the United States on June 16, 2017When I read that Bryan and Jeffrey's new book was a dialogue, I cringed a little. I usually find that style overly precious or pedantic, like a business-aimed Jonathan Livingston Seagull (not in a good way). But style is, well, just style, and I knew it would be worth reading because I have read most of the authors' previous works. So I grabbed the Sample and within a few pages, I had downloaded the book.
And glad I did. I was wrong about the style — it works here. "Be Like Amazon" is concise, easy to read, and chock full of gems. I'm a marketing strategy consultant and am always looking for ways I can help clients (especially the enterprise-level ones who have many teams and constituents) see and talk about the big picture. Values, mission, how to align all your people so that you don't feel any need to micromanage -- it all comes from core values. The Eisenbergs call them "unifying principles" and says they "are an operating system." They talk about how values feed the brand, which is built on actions and performance.
"We believe." I got that from this book. I have seen and read the "Start With Why" work by Simon Sinek and make all my clients view his videos but damn, I missed the gold in "we believe" messaging. If that were all I got from this book, it would be a huge win. "You'll find your corporate 'why' when you write 10 true sentences that each start with 'We believe..." I am so going to steal that.
But wait, there's more!
The book is built around Amazon's Four Pillars but you can see those in a two-second Google search. What the Einsenbergs do here is bring the pillars to life and relate them to other businesses, some of which use values well, some not; some used to and don't succeed any more. Costco, Walmart, HP, and some tiny businesses you don't know (but perhaps should).
Story. Culture. "Brandable chunks." Unrelenting customer-centricity. It goes on. All things we know but perhaps don't always remember that we know.
The two measures of the value of a business and marketing book for me are:
1) How much highlighting do I do. Each highlight is something I plan to use with my clients. And my copy of BLA is pretty yellowed up! So a +1 on that.
2) is it full of fluff? Because here's the typical business or marketing book: One or two interesting ideas, three or four reasonable use cases, and then the author realizes no one will buy a 40 page book, so they fire up Word and write 260 redundant pages full of generalizations and contrived examples everyone knows. 80% fluff to support the one or two simple ideas the author has. "Be Like Amazon" is fluffless, rich, and insightful.
The dialogue approach made me fear the fluff but no worries, this is a well-researched, concise book full of real examples of how Amazon's four pillars apply to the real world.
- Reviewed in the United States on August 28, 2017This was a really easy read once I got going, and had a lot of helpful anecdotes. I get why they structured it the way that they did, but for someone who is used to reading business books, the dialogue approach felt a little forced... I had to get used to it, and get over it to keep reading. If anyone is struggling with their business and needs a reminder of what it takes to be successful - this book is full of those reminders.
Top reviews from other countries
- Tommaso PaciReviewed in Germany on July 1, 2020
5.0 out of 5 stars Very good book!
I'm generally not a fan of these books (even if I have to read them for work...) But this one was really inspirational! If you want to really understand what is customer oriented culture hardly to find a better reading!
- Marshall SReviewed in Canada on July 7, 2017
5.0 out of 5 stars It's more than you think
An entertaining journey on discovering things that my business can do. Things I knew, but had forgotten, or neglected to implement. It was a quick read at the right time of growth...I can feel things changing. My only disappointment is not knowing the two lead characters names, but alas that's just a part of the story.
- gregory oconnellReviewed in the United Kingdom on October 6, 2017
5.0 out of 5 stars Five Stars
excellent
-
Fausto FortuniReviewed in Italy on January 16, 2018
5.0 out of 5 stars Lettura molto interessante
Ogni pagina contiene numerosi spunti di riflessione da approfondire.
La lettura scorre veloce grazie ad uno stile semplice diretto e spesso divertente.
Molto interessante se l'attenzione al cliente è la vostra vocazione.
- PetalReviewed in Australia on December 25, 2017
5.0 out of 5 stars Very thought provoking. My highest praise.
Really loosened my mental roadblock about why customers were not attracted to my startup. Now looking for more by same authors.