The Presentation of Self in Everyday Life

By Erving Goffman,

Book cover of The Presentation of Self in Everyday Life

Book description

One of the defining works of twentieth-century sociology: a revelatory analysis of how we present ourselves to others

'The self, then, as a performed character, is not an organic thing ... it is a dramatic effect'

How do we communicate who we are to other people? This landmark work by…


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Why read it?

2 authors picked The Presentation of Self in Everyday Life as one of their favorite books. Why do they recommend it?

Erving Goffman’s work on impression management had a huge influence on me, beginning in my student days when I started to become fascinated by everyday interactions. The deliberate (and often convoluted) process of trying to control the impressions others form of us is integral to our modern-day understanding of brands and the social meanings they hold.

From Michael's list on why we buy and what brands “mean”.

Being present in the world is “a potentially infinite cycle of concealment, discovery, false revelation, and rediscovery.” Goffman, a social anthropologist, wrote several books about social relationships, considering how we show ourselves in the office, in risky situations, in institutions, and in more intimate meetings. Is it possible to be present with another without in some way performing? Are we ever completely authentic? His answers to these questions are fascinating and disturbing.

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