10 books like The Presentation of Self in Everyday Life

The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!

As a writer, I’ve always been interested in ambiguity and ambivalence. How does that apply to the self? What does it mean to present myself to others? How do I appear to the world and how close is that to what I see myself to be? Are we ever truly seen—or willing to be seen? In a world where cameras exist everywhere and we are encouraged to record rather than simply be, how do we look in a mirror? Hannah Arendt said that we could tell reality from falsehood because reality endures. But I feel that nothing I experience endures; nothing remains the same, including the reflection. If anything lasts, it may be my own make-believe. Everything I write is, in some way, this question. Who is that?

Loss, with its many contours, finds us all. For me, it came quite unexpectedly. During a long decade of profound grieving, I found inspiration in books. Through real characters and fictional ones, I learned and questioned and found strength. Adversity should evoke more than sadness. When we cheer for the characters on the page, we learn about ourselves. These are books that have helped me dig deeper into my own loss and to live fuller. I start with The Right Stuff because I know what it means to be married to a test pilot and to get the knock on the door. Loss does not have to be the end.

As a writer, I’ve always been interested in ambiguity and ambivalence. How does that apply to the self? What does it mean to present myself to others? How do I appear to the world and how close is that to what I see myself to be? Are we ever truly seen—or willing to be seen? In a world where cameras exist everywhere and we are encouraged to record rather than simply be, how do we look in a mirror? Hannah Arendt said that we could tell reality from falsehood because reality endures. But I feel that nothing I experience endures; nothing remains the same, including the reflection. If anything lasts, it may be my own make-believe. Everything I write is, in some way, this question. Who is that?

As a writer, I’ve always been interested in ambiguity and ambivalence. How does that apply to the self? What does it mean to present myself to others? How do I appear to the world and how close is that to what I see myself to be? Are we ever truly seen—or willing to be seen? In a world where cameras exist everywhere and we are encouraged to record rather than simply be, how do we look in a mirror? Hannah Arendt said that we could tell reality from falsehood because reality endures. But I feel that nothing I experience endures; nothing remains the same, including the reflection. If anything lasts, it may be my own make-believe. Everything I write is, in some way, this question. Who is that?

I am a product of Sputnik and the threat of nuclear war. Both turned me into a long-time reader of science fiction and a perpetual student in trying to understand how the world works and why? If we have free will, why do so many things seem to be predetermined? If we are rational beings, why do so many of our choices seem so absurd? And if a new world is possible, why can’t we bring it into existence? I was a professor of politics for 30 years (and I was respected! See “Soylent Green.”) and most of my research and writing try to answer these questions.

Simply put, I am a marketer (for over two decades). Yet, I am fascinated with the human brain. In my opinion, the two go together. To create powerful marketing messages, we must understand the mind of our customers. While working on my doctorate in general psychology, I was able to dive deep into consumer behavior and the psychological factors that drive us. All of my recommended books touch on psychology in some way or another and will teach you how to motivate your customers to take action.

I am a lifelong educator who believes that everyone can create a better future by changing behaviors, practicing leadership skills, and improving outcomes across time and place—at home, work, and community. If you believe in lifelong learning, join me in elevating the courage, capacity, and wisdom of people everywhere through Choosing Leadership. This book is an accessible, educational tool that provides a structured approach combining individual written reflection with discussion to create collective wisdom in groups. Together, we can change the global conversation about leadership—from heroic mythic beings called “Leaders” to diverse human beings that I call “Champions.”

I’m a criminologist who is increasingly at least as interested in social order as I am in crime. In part I think this can be expressed as a concern with what glues us together rather than what pulls us apart. What particularly makes me smile, and draws me in, is the ability that some writers and researchers have to find the fascinating and the remarkable in the everyday. Whether it be what we wear, how we speak, or when we sleep, there is just as much to learn about our contemporary society from such matters as there is from who’s in parliament or how our financial institutions are behaving. 

I’m a criminologist who is increasingly at least as interested in social order as I am in crime. In part I think this can be expressed as a concern with what glues us together rather than what pulls us apart. What particularly makes me smile, and draws me in, is the ability that some writers and researchers have to find the fascinating and the remarkable in the everyday. Whether it be what we wear, how we speak, or when we sleep, there is just as much to learn about our contemporary society from such matters as there is from who’s in parliament or how our financial institutions are behaving.