Why We Buy

By Paco Underhill,

Book cover of Why We Buy: The Science of Shopping

Book description

Synopsis coming soon.......

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Why read it?

1 author picked Why We Buy as one of their favorite books. Why do they recommend it?

Paco’s Why We Buy has been the gold standard for shopper marketers for many years. This book (and its more recently updated new edition) opens our eyes to the seemingly “random” behaviors of store shoppers. This was one of the first attempts to systematically study and optimize the use of retail space – as such it was a precursor to the many books on the customer experience we see today.

From Michael's list on why we buy and what brands “mean”.

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