From Mindy's list on marketing mastery to better understand customers.
I read this book on an airplane and was asked by the person next to me why I needed to learn about why I buy things. Well, this book is for anyone interested in understanding consumer behavior and the psychology of shopping. It’s an in-depth exploration of how shoppers interact with products and environments and provides valuable insights into how businesses can improve their sales and customer satisfaction. Underhill backs up his observations with a wealth of research and data.
Why We Buy
Why should I read it?
3 authors picked Why We Buy as one of their favorite books, and they share why you should read it.
What is this book about?
Synopsis coming soon.......
Genres
- Coming soon!