Fans pick 17 books like Kmart's Ten Deadly Sins

Simply put, I am a marketer (for over two decades). Yet, I am fascinated with the human brain. In my opinion, the two go together. To create powerful marketing messages, we must understand the mind of our customers. While working on my doctorate in general psychology, I was able to dive deep into consumer behavior and the psychological factors that drive us. All of my recommended books touch on psychology in some way or another and will teach you how to motivate your customers to take action.

As a retail consultant and former executive, I work with retailers like Whole Foods, Best Buy, Tractor Supply, and others across the globe who want to transform and improve their business. Fundamentally, all retail is the same. But how that gets done can separate multi-billion dollar dynasties from “everything must go” banners. I help retailers prioritize their investments and create loyal shoppers. I would do this even if I wasn’t earning a living from it…I guess I'm a retail junkie. We are all shoppers and when people have a great retail experience, it really is memorable. I want more people to have that experience and more workers to feel proud of the work they do. 

As a retail consultant and former executive, I work with retailers like Whole Foods, Best Buy, Tractor Supply, and others across the globe who want to transform and improve their business. Fundamentally, all retail is the same. But how that gets done can separate multi-billion dollar dynasties from “everything must go” banners. I help retailers prioritize their investments and create loyal shoppers. I would do this even if I wasn’t earning a living from it…I guess I'm a retail junkie. We are all shoppers and when people have a great retail experience, it really is memorable. I want more people to have that experience and more workers to feel proud of the work they do. 

As a retail consultant and former executive, I work with retailers like Whole Foods, Best Buy, Tractor Supply, and others across the globe who want to transform and improve their business. Fundamentally, all retail is the same. But how that gets done can separate multi-billion dollar dynasties from “everything must go” banners. I help retailers prioritize their investments and create loyal shoppers. I would do this even if I wasn’t earning a living from it…I guess I'm a retail junkie. We are all shoppers and when people have a great retail experience, it really is memorable. I want more people to have that experience and more workers to feel proud of the work they do. 

With a long background in international banking and finance I am an advisor, writer, and speaker on behavioural risk, disruptive change & decision making. My primary interest is in understanding the decision making and risk taking processes of people and organisations, and how we can make better decisions and take more profitable risks. In addition, much of my research and work concentrates on how to understand emerging trends in business; and how our own biases and behaviours affect the way we either succeed or fail in new environments.

I teach the law and enforcement of corporate crime as a law professor. At the outset of the course, I tell the students that corporate crime is a problem, not a body of law. You have to start by thinking about the problem. How do these things occur? What is the psychology, both individual and institutional? What are the economic incentives at each level and with each player? What role do lawyers play? When do regulatory arrangements cause rather than prevent this kind of thing?  If the locution were not too awkward, I might call the field “scandalology.” I love every one of these books because they do such a great job of telling the human stories through which we can ask the most interesting and important questions about how corporate crimes happen.

I never thought I would be an entrepreneur. In fact, I was happy in corporate life. But when my job in corporate America blew up, I realized that I need to rethink my entire approach to building my career and my life. The result of these efforts is The 10% Entrepreneur. Over the past decade, I have integrated entrepreneurship into my life on a part-time basis, reaping meaningful financial and psychic rewards in the process. In the process, I have taught hundreds of thousands of others that entrepreneurship does not have to be an all-or-nothing proposition.

As Korean immigrants growing up in largely white suburbs, my siblings and I were keen observers of American life particularly the customs and affectations of the upper class. A tight-knit trio, we learned how to fit in to our adopted country by inhaling pop culture: television and movies, books and magazines, album covers and clothing catalogues. The one thing we valued above all else was humor. To this day, my favorite books are those that make me laugh, cry, and nod in delighted recognition—sometimes simultaneously.

“Horse Crazy” isn’t a description; it’s a way of life for me. I’ve loved horses since I could remember, selling Girl Scout cookies to finance my way through three years of horse camp, working weekends cleaning stalls, even pursing a degree in Equine Science. Discovering fantasy books with magical, sentient horses not only introduced me to fantasy fiction, but also just made my own experience with horses seem real. Currently, I write equestrian fantasy as well as equestrian literature (horse books for those who chose not to grow out of being horse crazy” and live on my homestead with my herd of rescue horses, who inspire me every day.

I’ve always been a big fan of ghost stories where, for some reason, the ghosts reveal that they are stuck here. Something happened to them during their earthly life so that, instead of going to wherever you’re supposed to go when you die, this means they can’t. Not until they have ‘undone’ or put right something they did or had done to them. In these stories, we meet spirits who, usually with the help of some human, are doing exactly that. I find such stories deeply satisfying. Which is probably why I try and write them as well…