The Culture Code

By Clotaire Rapaille,

Book cover of The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Book description

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve


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Why read it?

1 author picked The Culture Code as one of their favorite books. Why do they recommend it?

Consumer behavior is deeply rooted in culture. Where we live and grow up in the world shapes how we think and what we buy.

As a marketing executive, I loved learning from Rapaille’s examples, which are rooted in experience with some of the most successful product launches and advertising campaigns in history. He has used these principles to achieve international business success for some of the world’s most iconic brands. His theory helped Chrysler with the PT Cruiser launch. He also influenced the famous Procter & Gamble campaign for Folger’s Coffee, one of the most successful ad campaigns in history.


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The team attempts a new route up


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