39 books like The Culture Code

So much of culture is unspoken and unseen. That’s why I love Erin Meyer’s classic book on doing business across borders.

As someone who oversees a global marketing team with people in various countries, I really relate to the compelling anecdotes she provides throughout. My favorite examples are ones where she showcases the misunderstandings that often go unseen and breaks down what is really happening behind the scenes when people from different cultures struggle to communicate in business settings.

Understanding high-context and low-context cultures is so important in global business. Having worked with employees in Japan, a high-context culture, I fully agree with her advice that global businesses should work toward making context more explicit so that all employees can thrive.

Geopolitics shape economies. Success in global business depends on understanding the economies in which you operate. That’s why I’m a major fan of this book by Tim Marshall. He’s a former diplomatic editor and foreign correspondent who uses his experiences and research in a really compelling way.

When I was leading international expansion and strategy for HubSpot, a large public software company, one of the factors I had to look at to choose our next office locations was the political and economic stability of the different countries we were evaluating.

For anyone working at a global company, it’s important to understand the relationships between nations that often underpin local economies and dictate their future. 

Inclusive marketing and culture to help companies create lasting business and social impact?

This book was written by a brand strategist and cultural theorist who works at Reddit, and it speaks straight to my heart as a marketing executive in technology. What I love most are the examples from leading brands, such as Microsoft, Unilever, Pinterest, Nike, and P&G. I also appreciated the examples from marketing leaders from Dentsu, Edelman, Digitas, WPP, and others.

What I really enjoy about this book is that it presents an entire system to help marketers understand how to embed cultural fluency into various aspects of their marketing strategies.

Global business and remote work often go hand in hand. Having worked in a large multinational business, I’ve seen how the issues Tsedal covers actually play out in practice. She talks extensively about two important goals for any remote global team: productivity and trust, and how to achieve both in cross-national remote work settings.

I’ve always found that creating a stable and repeatable operating cadence is critical for driving success with remote global teams. Remote workers crave predictability, and Tsedal talks about how important this is, based on her research and work as a professor at Harvard Business School.

I appreciate that she highlights the fact that preferences around synchronous and asynchronous communication can change depending on employees’ cultures and language competence levels. 

This is a frustrating book.

It is a path-breaking effort to gather national IQ data from as many countries as possible, and to correlate the same with GDP per capita and other measures of national success.

There are several major shortcomings to the original effort including: (1) that averages of "similar" countries were used where local estimates of national IQ weren't available, and (2) national IQs of many countries were drawn from small convenience samples.

These shortcomings might have been justified as the best that could be done given the costliness of collecting scientifically-valid samples, along with a call to address these shortcomings.

Since the publication of the book, numerous additional IQ data have been developed in, for example, the norming of IQ tests for various populations. Also, much near kin achievement data have been developed in the administration of internationally-standardized scholastic examinations.

And, even for tiny countries, we have… show more.

The new fourth edition of the classic text on cognitive social psychology with many important implications for understanding consumer psychology. The authors are leading researchers and the text is organized using an information processing perspective. The text covers classic social psychological topics, such as person perception, person memory, stereotyping, attitudes and persuasion, causal inference, and decision making. The text is science-based, high level, but also very readable and appropriate for a general audience.

Bill is an accomplished evolutionary psychologist and a good friend of mine.

In this book he offers an evolutionary account of how human beings came to survive and become the dominant species on the planet largely because of our unparalleled ability to cooperate and form successful groups.

The evolution of consciousness, a unique mental ability to imagine, represent, predict, and model the behavior of others played a crucial role in our evolutionary success, and the book offers a lucid, readable, and highly entertaining overview of our evolutionary history, focusing on the development and functions of our psychological habits and abilities in particular.

This is Your Brain on Stereotypes takes a deep dive into not just our conscious prejudices but our unconscious biases as well as systemic bias and stereotypes.

It looks not only at how to recognize our biases, but also how to change them and what it will take to change society’s systemic racism. It uses research, statistics, and anecdotes and it may make us feel uncomfortable at times. That uncomfortable feeling is one of discovery—and it’s the first step toward making meaningful change through critical analysis.

In this book, Rosling repeatedly and humbly shows how so many of the facts I thought I knew about the world—such as where energy comes from, how incomes compare across countries, or how many people are being affected by disasters—were just plain wrong.

I first saw Hans Rosling explaining the trajectories and development of countries using animated charts in a hugely popular TED talk. Through persuasive charts and explanations, he showed me how things can be bad and still be getting better and how the world has already improved in so many ways. I read it and was educated.

The business world is obsessed with big data and artificial intelligence. 

Big data is collected for analysis. Analysis through AI. It lacks to ability to capture emotion and to be successful long-term, businesses need to connect with their markets at an emotional level.

Lindstrom uses real-life case studies to show how looking at the little things; how people use items and why, and observing what others don’t see in a home, a workplace, or a community can help better deliver concepts that big data just can’t see.