Cultural Intelligence for Marketers

By Anastasia Karklina Gabriel,

Book cover of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy

Book description

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing…

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Why read it?

1 author picked Cultural Intelligence for Marketers as one of their favorite books. Why do they recommend it?

Inclusive marketing and culture to help companies create lasting business and social impact?

This book was written by a brand strategist and cultural theorist who works at Reddit, and it speaks straight to my heart as a marketing executive in technology. What I love most are the examples from leading brands, such as Microsoft, Unilever, Pinterest, Nike, and P&G. I also appreciated the examples from marketing leaders from Dentsu, Edelman, Digitas, WPP, and others.

What I really enjoy about this book is that it presents an entire system to help marketers understand how to embed cultural fluency into various aspects…

From Nataly's list on books for global business leaders.

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Tap Dancing on Everest by Mimi Zieman,

Tap Dancing on Everest, part coming-of-age memoir, part true-survival adventure story, is about a young medical student, the daughter of a Holocaust survivor raised in N.Y.C., who battles self-doubt to serve as the doctor—and only woman—on a remote Everest climb in Tibet.

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