Fans pick 55 books like The Social Leap

I'm an experimental social psychologist and Scientia Professor at the University of New South Wales, Sydney. I grew up in Hungary, and after an adventurous escape I ended up in Sydney. I received my DPhil and DSc degrees from the University of Oxford, and I spent various periods working at Oxford, Stanford, Heidelberg, and Giessen. For my work I received the Order of Australia, as well as the Distinguished Scientific Contribution Award, the Alexander von Humboldt Prize, and a Rockefeller Fellowship. As somebody who experienced totalitarian communism firsthand, I am very interested in the reasons for the recent spread of totalitarian, tribal ideologies, potentially undermining Western liberalism, undoubtedly the most successful civilization in human history.

I'm an experimental social psychologist and Scientia Professor at the University of New South Wales, Sydney. I grew up in Hungary, and after an adventurous escape I ended up in Sydney. I received my DPhil and DSc degrees from the University of Oxford, and I spent various periods working at Oxford, Stanford, Heidelberg, and Giessen. For my work I received the Order of Australia, as well as the Distinguished Scientific Contribution Award, the Alexander von Humboldt Prize, and a Rockefeller Fellowship. As somebody who experienced totalitarian communism firsthand, I am very interested in the reasons for the recent spread of totalitarian, tribal ideologies, potentially undermining Western liberalism, undoubtedly the most successful civilization in human history.

I'm an experimental social psychologist and Scientia Professor at the University of New South Wales, Sydney. I grew up in Hungary, and after an adventurous escape I ended up in Sydney. I received my DPhil and DSc degrees from the University of Oxford, and I spent various periods working at Oxford, Stanford, Heidelberg, and Giessen. For my work I received the Order of Australia, as well as the Distinguished Scientific Contribution Award, the Alexander von Humboldt Prize, and a Rockefeller Fellowship. As somebody who experienced totalitarian communism firsthand, I am very interested in the reasons for the recent spread of totalitarian, tribal ideologies, potentially undermining Western liberalism, undoubtedly the most successful civilization in human history.

I'm an experimental social psychologist and Scientia Professor at the University of New South Wales, Sydney. I grew up in Hungary, and after an adventurous escape I ended up in Sydney. I received my DPhil and DSc degrees from the University of Oxford, and I spent various periods working at Oxford, Stanford, Heidelberg, and Giessen. For my work I received the Order of Australia, as well as the Distinguished Scientific Contribution Award, the Alexander von Humboldt Prize, and a Rockefeller Fellowship. As somebody who experienced totalitarian communism firsthand, I am very interested in the reasons for the recent spread of totalitarian, tribal ideologies, potentially undermining Western liberalism, undoubtedly the most successful civilization in human history.

Frank R. Kardes, Ph.D. is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, and a Fellow of five national professional societies. His research focuses on omission neglect, consumer judgment, and inference processes, persuasion and advertising, and consumer and managerial decision making. He was Co-Editor of Advances in Consumer Research, Journal of Consumer Psychology, the Handbook of Consumer Psychology, and Marketing Letters, and serves or has served on seven editorial boards. He has published nine books and over 100 articles and chapters on consumer psychology.

I love helping companies unlock global growth. As a child, I spent my free time writing letters to pen pals in countries around the world. That passion for communicating across borders, languages, and cultures never went away. I’ve spent most of my life working to overcome those barriers in business. I frequently write about international business for Harvard Business Review, and in my latest book, in which I share lessons learned as an operator and executive at HubSpot, where I led international strategy. Today, I’m the Chief Marketing Officer at Zappi, a tech company with employees in 16 countries. 

I’m a journalist and a social media prof. I talk to thousands of kids every year about what they read on the Internet. And frankly, they’re confused—as we all are—about what’s true online and what isn’t. To spot misinformation, kids have to become better critical thinkers. That’s why I wrote Can You Believe It? and it’s why I’m recommending these great books. It’s also helpful to know what credible journalism looks like. My TeachingKidsNews.com (TKN) is a kid-friendly news source that kids and teachers can trust. In addition to publishing TKN, I’ve authored six children’s books and I have a Master’s degree in Creative and Critical Writing. 

I draw and write the Sketchplanations newsletter, in which I'm slowly explaining the world, one sketch at a time. In it, I blend my training as a designer and entrepreneur, what I learned in my PhD at UC Berkeley, and my amateur love of sketching, and I try to share my personal lightbulb moments through simple sketches. I'm constantly looking for ideas that change how I look at the world and myself. The books here are some of those that have given me the most valuable ideas I want to share and entertained me along the way.

When I was younger, I got into a lot of trouble. Many good-hearted people helped me. In part, this inspired me to become a clinical psychologist. When I was in graduate school at Harvard, I became disillusioned with clinical psychology and inspired to figure out why people are motivated to help others. During this process, a lecturer from the Biology Department, Robert Trivers, approached me and we exchanged drafts of papers we were writing. Trivers’ ideas caused me to see altruism and morality in an entirely different, and much more valid, way. In Survival of the Virtuous I demonstrate how psychological findings on altruism and morality can be gainfully interpreted from an evolutionary perspective.  

As a licensed mental health professional, I once had a client claiming to be demonically possessed, and requested that I get an exorcist to drive the evil spirits out of her body. Instead, I utilized a therapeutic approach to challenge “irrational” beliefs. The problem was gone. I realized that people were prone to strange beliefs and started to read and listen to “experts” who were skeptical in nature. To my surprise, I saw Carl Sagan distinguishing astrology (pseudoscience) from astronomy (science). His talk was clear, convincing, and logical. I was hooked.