Here are 100 books that Social Cognition fans have personally recommended if you like
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We live in the age of selfies, when it’s easy to snap a picture of ourselves in the day-to-day activities of our lives. But a deeper and far more satisfying journey is to take a selfie of our inner selves to better understand who we are, what we want, and how to get it. I’ve spent a lifetime on this journey. Self discovery and self understanding, and through them self-empowerment, these are the essence of my work. As a #1 bestselling author, my purpose is to help others discover their purpose, and live it. The five books I’ve recommended here have helped me greatly along that path.
Entire industries exist to manipulate us based on characteristics of human psychology that nature has programmed into us. An important part of knowing ourselves is to know these characteristics and understand how to use them for our benefit, instead of the benefit of those who would use our human nature against us.
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of…
My career and life were changed by Robert Cialdini’s work on influence. There are only a dozen people in the world who have been personally trained, certified, and endorsed by Cialdini to teach his methodology on influence and persuasion. I’m fortunate to be in that very select group. I’ve authored three books and given a TED Talk on influence. My LinkedIn Learning courses around influence in sales and coaching have been viewed by more than 500,00 across the globe. I take Cialdini’s influence concepts and marry them with my 35+ years of business experience to give organizations practical ways to ethically influence people.
When it comes to your ability to influence people, sometimes what you do beforehand can make all the difference.
If you want someone to marry you, it’s probably best to have them in a romantic state of mind. That same logic applies to all other influence attempts. Cialdini says pre-suasion is, “Arranging for an audience to be receptive to your message before they encounter it.”
In the book he looks as why grabbing people’s limited attention, even if it’s only for a moment, is critical for pre-suasion. Next, he explores how to impact emotions, mindsets using triggers such as sights, sounds, and surroundings. Once you learn to set the stage with pre-suasion, your ability to hear yes will skyrocket!
When it comes to persuasion, success can begin before you say a word.
'An instant classic.' Forbes 'Utterly fascinating.' Adam Grant, author of Originals and Give and Take 'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick
NEW YORK TIMES BESTSELLER
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.
Frank R. Kardes, Ph.D. is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, and a Fellow of five national professional societies. His research focuses on omission neglect, consumer judgment, and inference processes, persuasion and advertising, and consumer and managerial decision making. He was Co-Editor of Advances in Consumer Research, Journal of Consumer Psychology, the Handbook of Consumer Psychology, and Marketing Letters, and serves or has served on seven editorial boards. He has published nine books and over 100 articles and chapters on consumer psychology.
This textbook is scientifically grounded but highly readable. This book offers an information-processing perspective to help us get inside the head of the consumer and to understand how attention, memory, judgment, and inference processes operate in concert to influence consumer decision making. Consumers are frequently unaware of these influences on their thinking and reasoning.
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications.
CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical…
Frank R. Kardes, Ph.D. is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, and a Fellow of five national professional societies. His research focuses on omission neglect, consumer judgment, and inference processes, persuasion and advertising, and consumer and managerial decision making. He was Co-Editor of Advances in Consumer Research, Journal of Consumer Psychology, the Handbook of Consumer Psychology, and Marketing Letters, and serves or has served on seven editorial boards. He has published nine books and over 100 articles and chapters on consumer psychology.
This book focuses on the psychology of decision making, but is highly relevant to consumer decision making. Humankind’s greatest strength is the ability to share knowledge. However, one side effect of this strength is the inability to distinguish between what one knows and what others know. This can lead to a surprisingly large array of decision-making biases and errors. Most of these errors pertain to the overestimation of how much one knows about a topic and the overconfidence that results.
Human reasoning is remarkably shallow - in fact, our thinking and justifications just scratch the surface of the true complexity of the issues we deal with. The ability to think may still be the greatest wonder in the world (and beyond), but the way that individuals think is less than ideal. In The Knowledge Illusion, Sloman and Fernbach show that our intelligence resides not in individual brains but in the collective mind. To function, individuals rely not only on knowledge that is stored within our skulls but also on knowledge stored elsewhere, be it in our bodies, in the environment…
I love helping companies unlock global growth. As a child, I spent my free time writing letters to pen pals in countries around the world. That passion for communicating across borders, languages, and cultures never went away. I’ve spent most of my life working to overcome those barriers in business. I frequently write about international business for Harvard Business Review, and in my latest book, in which I share lessons learned as an operator and executive at HubSpot, where I led international strategy. Today, I’m the Chief Marketing Officer at Zappi, a tech company with employees in 16 countries.
Consumer behavior is deeply rooted in culture. Where we live and grow up in the world shapes how we think and what we buy.
As a marketing executive, I loved learning from Rapaille’s examples, which are rooted in experience with some of the most successful product launches and advertising campaigns in history. He has used these principles to achieve international business success for some of the world’s most iconic brands. His theory helped Chrysler with the PT Cruiser launch. He also influenced the famous Procter & Gamble campaign for Folger’s Coffee, one of the most successful ad campaigns in history.
This is my top pick for international business professionals who want to learn how to build a successful global brand.
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture.…
I'm an experimental social psychologist and Scientia Professor at the University of New South Wales, Sydney. I grew up in Hungary, and after an adventurous escape I ended up in Sydney. I received my DPhil and DSc degrees from the University of Oxford, and I spent various periods working at Oxford, Stanford, Heidelberg, and Giessen. For my work I received the Order of Australia, as well as the Distinguished Scientific Contribution Award, the Alexander von Humboldt Prize, and a Rockefeller Fellowship. As somebody who experienced totalitarian communism firsthand, I am very interested in the reasons for the recent spread of totalitarian, tribal ideologies, potentially undermining Western liberalism, undoubtedly the most successful civilization in human history.
Bill is an accomplished evolutionary psychologist and a good friend of mine.
In this book he offers an evolutionary account of how human beings came to survive and become the dominant species on the planet largely because of our unparalleled ability to cooperate and form successful groups.
The evolution of consciousness, a unique mental ability to imagine, represent, predict, and model the behavior of others played a crucial role in our evolutionary success, and the book offers a lucid, readable, and highly entertaining overview of our evolutionary history, focusing on the development and functions of our psychological habits and abilities in particular.
In the compelling popular science tradition of Sapiens and Guns, Germs, and Steel, a groundbreaking and eye-opening exploration that applies evolutionary science to provide a new perspective on human psychology, revealing how major challenges from our past have shaped some of the most fundamental aspects of our being.
The most fundamental aspects of our lives-from leadership and innovation to aggression and happiness-were permanently altered by the "social leap" our ancestors made from the rainforest to the savannah. Their struggle to survive on the open grasslands required a shift from individualism to a new form of collectivism, which forever altered the…
I’m a journalist and a social media prof. I talk to thousands of kids every year about what they read on the Internet. And frankly, they’re confused—as we all are—about what’s true online and what isn’t. To spot misinformation, kids have to become better critical thinkers. That’s why I wrote Can You Believe It? and it’s why I’m recommending these great books. It’s also helpful to know what credible journalism looks like. My TeachingKidsNews.com (TKN) is a kid-friendly news source that kids and teachers can trust. In addition to publishing TKN, I’ve authored six children’s books and I have a Master’s degree in Creative and Critical Writing.
This is Your Brain on Stereotypes takes a deep dive into not just our conscious prejudices but our unconscious biases as well as systemic bias and stereotypes.
It looks not only at how to recognize our biases, but also how to change them and what it will take to change society’s systemic racism. It uses research, statistics, and anecdotes and it may make us feel uncomfortable at times. That uncomfortable feeling is one of discovery—and it’s the first step toward making meaningful change through critical analysis.
An essential overview of the science behind stereotypes: from why our brains form them to how recognizing them can help us be less biased. From the time we're babies, our brains constantly sort and label the world around us --- a skill that's crucial for our survival. But, as adolescents are all too aware, there's a tremendous downside: when we do this to groups of people it can cause great harm. Here's a comprehensive introduction to the science behind stereotypes that will help young people make sense of why we classify people, and how we can change our thinking. It…
I draw and write the Sketchplanations newsletter, in which I'm slowly explaining the world, one sketch at a time. In it, I blend my training as a designer and entrepreneur, what I learned in my PhD at UC Berkeley, and my amateur love of sketching, and I try to share my personal lightbulb moments through simple sketches. I'm constantly looking for ideas that change how I look at the world and myself. The books here are some of those that have given me the most valuable ideas I want to share and entertained me along the way.
In this book, Rosling repeatedly and humbly shows how so many of the facts I thought I knew about the world—such as where energy comes from, how incomes compare across countries, or how many people are being affected by disasters—were just plain wrong.
I first saw Hans Rosling explaining the trajectories and development of countries using animated charts in a hugely popular TED talk. Through persuasive charts and explanations, he showed me how things can be bad and still be getting better and how the world has already improved in so many ways. I read it and was educated.
'A hopeful book about the potential for human progress when we work off facts rather than our inherent biases.' BARACK OBAMA
'One of the most important books I've ever read - an indispensable guide to thinking clearly about the world.' BILL GATES
*#1 Sunday Times bestseller * New York Times bestseller * Observer 'best brainy book of the decade' * Irish Times bestseller * Guardian bestseller * audiobook bestseller *
Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.
When asked simple questions about global trends - why the world's population is increasing; how…
I’ve spent the past thirty years leading the movement to integrate the humanities, and especially literary study, with evolutionary psychology and cognitive neuroscience. I got my PhD in comparative literature right about the time the academic literary world was being convulsed by the poststructuralist revolution (Derrida, Foucault, et co). I felt a profound antipathy to the sterile paradoxes and attenuated abstractions of that theory. I wanted a theory that could get close to the power literature had over my own imagination. The evolutionary human sciences have provided me with a basis for building a theory that answers my own need to make sense of literature.
Boyd combines research on human evolution with cognitive psychology. He offers crisp and lucid summaries of the relevant research. His writing is like that of the best popular science. His marshaling of ideas from evolutionary and cognitive psychology offers an alternative to critical theories that have lost touch with science, and with much of reality.
A century and a half after the publication of Origin of Species, evolutionary thinking has expanded beyond the field of biology to include virtually all human-related subjects-anthropology, archeology, psychology, economics, religion, morality, politics, culture, and art. Now a distinguished scholar offers the first comprehensive account of the evolutionary origins of art and storytelling. Brian Boyd explains why we tell stories, how our minds are shaped to understand them, and what difference an evolutionary understanding of human nature makes to stories we love.
Art is a specifically human adaptation, Boyd argues. It offers tangible advantages for human survival, and it derives…
My interest in how music makes sense was first piqued when, as a music student at the Royal Academy of Music in London, I met a blind child who, despite having learning difficulties, could reproduce the most complex music on the piano just by listening. Put simply, he had a better musical ear than I did, as a prize-winning student at a top conservatoire. Since that early experience, I have devoted my life to exploring just how music works (without the need for conceptual understanding) and how teachers can use the universality of music to promote social inclusion.
Although this, John Sloboda’s first book, dates from 1985, its insights into music perception, performance, and appreciation remain relevant, and I would highly recommend those with an interest in music psychology devote some time to getting to grips with the ideas that are introduced—some of them for the first time.
Among the important topics that are covered are memory and learning, with clear implications for educators. It's definitely a book to have on your shelves!
What are the mental processes involved in listening to, performing, and composing music? What is involved in 'understanding' a piece of music? How are such skills acquired?
Questions such as these form the basis of the cognitive psychology of music. The author addresses these questions by surveying the growing experimental literature on the subject. The topics covered will be of interest to psychologists, as windows onto a human cognitive skill of some complexity that is only now beginning to receive the attention devoted to such skills as language. They are also relevant to musicians who are seeking to understand the…
