The Knowledge Illusion
Book description
Human reasoning is remarkably shallow - in fact, our thinking and justifications just scratch the surface of the true complexity of the issues we deal with. The ability to think may still be the greatest wonder in the world (and beyond), but the way that individuals think is less than…
Why read it?
1 author picked The Knowledge Illusion as one of their favorite books. Why do they recommend it?
This book focuses on the psychology of decision making, but is highly relevant to consumer decision making. Humankind’s greatest strength is the ability to share knowledge. However, one side effect of this strength is the inability to distinguish between what one knows and what others know. This can lead to a surprisingly large array of decision-making biases and errors. Most of these errors pertain to the overestimation of how much one knows about a topic and the overconfidence that results.
From Frank's list on consumer psychology.
Want books like The Knowledge Illusion?
Our community of 12,000+ authors has personally recommended 100 books like The Knowledge Illusion.
Share your top 3 reads of 2024!
And get a beautiful page showing off your 3 favorite reads.
1,172
readers submitted
so far, will you?
