Fans pick 100 books like IQ and the Wealth of Nations

While reading this book, I had the impression that the author was articulating many of my own observations about the history of humans on planet Earth. Despite my education and interests giving me a fairly good insight into the history of civilizations, he surprised me with numerous insights about the laws that govern human societies. Great job, Mr. Harari.

Angus Deaton presents his own work and summarizes the work of others to describe the beginning of sustained economic growth, what is sometimes called the industrial revolution.

Not only does this sustained economic growth result in much greater health and wealth, but also in inequality.

Before, only a very small number of people enjoyed leisure and what were the luxuries of the time. After, increasing percentages of people escaped the so-called iron law of wages.

This recommendation is more technical than my previous recommendations.

The authors reconstruct many measures of income and income inequality to show that the widening gap indicated by official statistics is an artifact of certain assumptions underlying these statistics.

First, and most importantly, regarding those who are dependent on the social safety net, "income" includes only cash benefits dispensed by the government, not the cash value of non-cash benefits; and, for those who are taxpayers, "income" is defined as before-tax income, not after-tax income.

Second, monetary values are incorrectly corrected by the CPI (the authors propose using the chained-linked CPI).

The book might be considered to present an agenda for further research on the specifics it addresses and similar concerns.

Maddison weaves varied measures into a history of GDP, population, and perforce GDP per capita of the world and its regions and of countries as the data allow, going back to ‘year 0’ (the year that’s not between 1 BC and 1 AD).

His effort is continued by the Maddison Project.

Careful measurement could be said to differentiate the scientific from the discursive disciplines.

Consumer behavior is deeply rooted in culture. Where we live and grow up in the world shapes how we think and what we buy.

As a marketing executive, I loved learning from Rapaille’s examples, which are rooted in experience with some of the most successful product launches and advertising campaigns in history. He has used these principles to achieve international business success for some of the world’s most iconic brands. His theory helped Chrysler with the PT Cruiser launch. He also influenced the famous Procter & Gamble campaign for Folger’s Coffee, one of the most successful ad campaigns in history.

This is my top pick for international business professionals who want to learn how to build a successful global brand.

This book opened a whole new world to me and tapped into my passion and thirst to understand the diversity of our world. I read this classic book early in my career, and it inspired a learning journey that continues to this very day. I still have my original paperback copy, which I dog-eared, tabbed, and highlighted throughout.

I found Hofstede’s book an easily consumable read that explains the differences in people and cultures from countries around the world in a manner everyone can relate.

Szuchman and Anderson use the framework of economics principles to look at marital relationships. Though the book was written as more of a self-help marriage guide, it’s an excellent introductory primer to many economic theories. 

Every chapter introduces and defines an economic theory–including moral hazard, comparative advantage, loss aversion, supply and demand, and incentives. Then the authors profile a married couple in crisis and describe how the economic theory fits the marital problem.

It’s a fascinating way of narrowing the larger issues of how to allocate scarce resources into the domestic sphere. I found applying economic theories to married couple fights helped me better understand economics as a whole, and the ways I make decisions in every part of my life.

Additionally, this book can be laugh-out-loud funny.

We all loved Freakonomics. The incredible Stephen J. Dubner and Steven Levitt did it again in their second book Super Freakonomics.

Thinking like an economist is a powerful tool. What might surprise you are the motley assortment of questions that you can think about from the perspective of an economist.

This book is bold, funny, and insightful. And what’s the underlying theme? Well, it’s one thing all economists can agree on – incentives matter. Dubner and Levitt are masterful storytellers and teachers.

Even if you aren’t interested in thinking like an economist, their perspective on topics covered is worth the read. 

Viviana Zelizer’s book told me the fascinating story of the cultural transition from a time when children provide to parents mostly financial well-being to a time when children provide only life well-being.

In the 18th century, in America, parents welcomed the arrival of their children mostly as workers when children were young and as security when parents were old. By the mid-19th century, however, parents of the urban elite welcomed their children mostly for their life well-being benefits in love, smiles, and successes that make parents proud.

Children, in Zelizer’s language, became ‘sacralized,’ economically worthless but emotionally priceless. By the early 20th century, working-class and poor parents joined elite parents in sacralizing their children. 

Mainstream economic accounts of culture are prone to treat culture as a set of norms or informal institutions which constrain economic behavior: ‘don’t charge interest,’ ‘don’t sell kidneys,’ or ‘always tip at a bar’. Storr presents an alternative account of culture as the animating spirit of an economy, which he illustrates through various entrepreneurial spirits which shape the direction of an economy. This book is the perfect combination of serious anthropological theory (Geertz) and an appreciation of the market process. Culture is not that which obstructs market, but that what brings economies to life.