Blindsight
Book description
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?
You may not be aware of these details, yet they've been influencing you all along.
Every time you…
Why read it?
1 author picked Blindsight as one of their favorite books. Why do they recommend it?
“If someone believes that their shoes make them jump higher or run faster…who is to say they don’t?”
This is one of the many quotes and insights from Blindsight that will help you understand how brands and the brain overlap and can create a virtuous cycle when they are allowed to influence each other. The brain gets what it expects, and when you apply this to your branding while layering in personal identity, amazing things can happen.
From Melina's list on brainy branding that results in buying.
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