The Storyteller's Secret

Being an author on speaking and a professional speaker / facilitator I've always relied on stories and anecdotes to make a point. This book, flush with great real life examples confirmed that if you can tag a good story to your message it sticks much better. It also shows how every great company needs their story to be told. It's also a fun read.

I reviewed this book a while back (when I still had a hipster beard) but it's a great book that dives into why storytelling is so important and shares examples of leaders who have used storytelling as a great tool to influence and empower. It's also a powerful reminder that, as humans, we've been using storytelling since the dawn of time to communicate and influence. If you need convincing as to why you should add storytelling to your arsenal, read this book.