The Storyteller's Secret

By Carmine Gallo,

Book cover of The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

Book description

How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough…

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Why read it?

2 authors picked The Storyteller's Secret as one of their favorite books. Why do they recommend it?

Being an author on speaking and a professional speaker / facilitator I've always relied on stories and anecdotes to make a point. This book, flush with great real life examples confirmed that if you can tag a good story to your message it sticks much better. It also shows how every great company needs their story to be told. It's also a fun read.

I reviewed this book a while back (when I still had a hipster beard) but it's a great book that dives into why storytelling is so important and shares examples of leaders who have used storytelling as a great tool to influence and empower. It's also a powerful reminder that, as humans, we've been using storytelling since the dawn of time to communicate and influence. If you need convincing as to why you should add storytelling to your arsenal, read this book.

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Tap Dancing on Everest, part coming-of-age memoir, part true-survival adventure story, is about a young medical student, the daughter of a Holocaust survivor raised in N.Y.C., who battles self-doubt to serve as the doctor—and only woman—on a remote Everest climb in Tibet.

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