Fans pick 100 books like The Storyteller's Secret

By Carmine Gallo,

Here are 100 books that The Storyteller's Secret fans have personally recommended if you like The Storyteller's Secret. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling

Mark Leruste Author Of Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life

From my list on personal storytelling to grow your business.

Why am I passionate about this?

As a kid I used to sit around the table, hearing my French grandparents share stories about life during the Second World War and helping the French Resistance movement. I remember seeing my mum sitting down to interview my French grandad about his life and getting captured near Dunkirk as a young French soldier. That’s where my love for storytelling was born. By the age of 26 I had interviewed over 100+ government officials and business leaders across 7 countries. By 2021 my podcast The Unconventionalists won “best-interview podcast” at the podcasting for business awards. I wrote Glow in the Darkto help entrepreneurs and business leaders impact the world with their story.

Mark's book list on personal storytelling to grow your business

Mark Leruste Why did Mark love this book?

Matthew is a serial public speaking champion who basically should be entered in The Moth Hall of Fame asap. If you've never heard Matthew Dicks talk, pause this and go watch his videos online. He's that good. What I love about his book is that he shares how he crafts his own stories and shares some amazing tips on how to capture everyday events that can later on be turned into powerful stories. Although this book isn't so much geared towards business or work, I think everyone can learn a great deal from Matthew's impressive experience of making people pay attention and connect to what you say (both as a best-selling novelist, school teacher, and public speaking champion).

By Matthew Dicks,

Why should I read it?

3 authors picked Storyworthy as one of their favorite books, and they share why you should read it.

What is this book about?

A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters.

Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small). He shows that anyone…


Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen

Ray Edwards Author Of How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

From my list on marketing your business or brand.

Why am I passionate about this?

I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.

Ray's book list on marketing your business or brand

Ray Edwards Why did Ray love this book?

The first time I read this book, it hit me like a bolt of lightning. This simple book about how to state your marketing message clearly in a way that makes people decide they must buy your product or service is revolutionary.

Lots of people talk about "telling stories" as a powerful form of communication and persuasion. But Don is the only person I know who does a great job giving you the practical, hands-on, how-to approach so that you can actually do this for yourself. This is a book I reread at least once a year.

By Donald Miller,

Why should I read it?

11 authors picked Building a Storybrand as one of their favorite books, and they share why you should read it.

What is this book about?

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…


Book cover of Do Story

Beverley Glick Author Of In Your Own Words: Unlock the power of your life stories to influence, inspire and build trust

From my list on the power of telling your own story.

Why am I passionate about this?

Ever since my primary school teacher read out my essay about a friendly octopus to the whole class, I’ve known I was a storyteller. I went on to enjoy a long career as a journalist–first, writing stories about rock and pop groups for the music paper Sounds (where I coined the term ‘The New Romantics’), then as editor of the pop magazine Record Mirror, and subsequently as a writer/editor for national newspapers including The Observer and The Sunday Telegraph. After that, I became a coach, a public speaking trainer, and a book editor. However, my most enduring passion is helping people find and tell their most meaningful stories.

Beverley's book list on the power of telling your own story

Beverley Glick Why did Beverley love this book?

I’m blowing a big chef’s kiss to this delicious little book.

Like gourmet cuisine, every ingredient is top quality and carefully chosen. The resulting dish is beautifully presented and full of flavour. You’ll find everything you need to know about how to tell a story well–from the 10 principles of storytelling to the gleaming detail and evoking the senses, delivered with verve and clarity by a seasoned scriptwriter and professor of storytelling. 

By Bobette Buster,

Why should I read it?

2 authors picked Do Story as one of their favorite books, and they share why you should read it.

What is this book about?

The universe is made of stories, not atoms.' - Muriel Rukeyser. Today s world wants to know you and the real story behind why you do what you do. Whether you have a product to sell, a company mission to share or an audience to entertain, people are far more likely to engage and connect if you deliver a well-crafted story with an emotional core. Bobette Buster is a story consultant to major studios including Pixar, Disney and Sony Animation. In Do Story she teaches the art of telling powerful and engaging stories. With profiles of activists, leaders and visionaries,…


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Book cover of The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

The Coaching Habit By Michael Bungay Stanier,

The coaching book that's for all of us, not just coaches.

It's the best-selling book on coaching this century, with 15k+ online reviews. Brené Brown calls it "a classic". Dan Pink said it was "essential".

It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher,…

Book cover of I Got There

Mark Leruste Author Of Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life

From my list on personal storytelling to grow your business.

Why am I passionate about this?

As a kid I used to sit around the table, hearing my French grandparents share stories about life during the Second World War and helping the French Resistance movement. I remember seeing my mum sitting down to interview my French grandad about his life and getting captured near Dunkirk as a young French soldier. That’s where my love for storytelling was born. By the age of 26 I had interviewed over 100+ government officials and business leaders across 7 countries. By 2021 my podcast The Unconventionalists won “best-interview podcast” at the podcasting for business awards. I wrote Glow in the Darkto help entrepreneurs and business leaders impact the world with their story.

Mark's book list on personal storytelling to grow your business

Mark Leruste Why did Mark love this book?

If JeVon's life story was projected on a movie screen you'd be forgiven to think it was way over the top. But the truth is, JeVon's life story is incredible and true. His memoir is both shocking to read and unbelievably inspiring to hear. From homeless to award-winning executive, JeVon is the David Goggins of CEO's. What I love about this book is that its proof that owning and sharing your story authentically, warts and all, can be one of the most powerful things you do for yourself and your business. JeVon is proof of that 100%. You can listen to my conversation with JeVon on my award-winning podcast The Unconventionalists by clicking here

By JeVon McCormick,

Why should I read it?

1 author picked I Got There as one of their favorite books, and they share why you should read it.

What is this book about?

"I'm not a drug dealer. I'm not a rapper. I'm not an athlete. But I am very successful." That's not how you're supposed to open a speech if you're a successful businessman. Especially if you're a successful minority businessman in America. But I'm no ordinary businessman, this was no ordinary speech, and I've had no ordinary life. JT McCormick shouldn't have succeeded. He was born the mixed-race son of a negligent, drug-dealing pimp father and a struggling, single mother. He was raised in the slums of Dayton, Ohio, suffered incredible abuse and racism, and had multiple stints in the juvenile…


Book cover of Exactly What to Say: The Magic Words for Influence and Impact

Alan Stein Jr. Author Of Raise Your Game: High-Performance Secrets from the Best of the Best

From my list on maximizing potential and improving performance.

Why am I passionate about this?

I’m a professional keynote speaker and author that has studied the pillars of high performance for most of my life. This journey started through basketball, as I was able to work with, work alongside, and observe many of the game’s top players and coaches and witness firsthand the disciplines, rituals, and routines they modeled in pursuit of optimal performance on and off the court. That transitioned into the business world where I not only watched these foundational principles be applied by executives and entrepreneurs… but I applied them to my own life and business as well. 

Alan's book list on maximizing potential and improving performance

Alan Stein Jr. Why did Alan love this book?

The brilliance of Exactly What to Say is in its brevity and simplicity. It was built on the premise that when you ‘change your words you change your world’ and how what we say heavily impacts our ability to influence others. It is full of practical, actionable concepts on word choice and phrasing that can be implemented immediately by anyone looking to the effectiveness of their communication. While this book is a quick read–it is incredibly profound and powerful. 

By Phil M Jones,

Why should I read it?

1 author picked Exactly What to Say as one of their favorite books, and they share why you should read it.

What is this book about?

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.


Book cover of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Paul A. Swegle Author Of Startup Law and Fundraising for Entrepreneurs and Startup Advisors

From my list on startup success from someone with startup wins.

Why am I passionate about this?

I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran. 

Paul's book list on startup success from someone with startup wins

Paul A. Swegle Why did Paul love this book?

Pitch Anything is an established work in the pitching and negotiation book categories. It is not perfect, but it is one of the best books for introducing entrepreneurs to the importance of pitching, selling, and negotiating persuasively. Entrepreneurs must pitch to attract co-founders and early team members, to obtain early stage funding, to close customers and other commercial partners, to close later stage funding rounds, and, ultimately, to go public or exit in a sale. While Pitch Anything is a good book, the brashness of some of its advice, particularly around what Klaff calls “frames,” do not fit all persons or situations. Some contexts require full-on Machiavellian tactics; others warrant more of a “Winning Friends and Influencing People” approach. Nonetheless, it is useful to understand which situation you are in and the available plays to run.

Armed with those caveats, I suggest readers of Pitch Anything read Chapter…

By Oren Klaff,

Why should I read it?

2 authors picked Pitch Anything as one of their favorite books, and they share why you should read it.

What is this book about?

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book

"Fast, fun and immensely practical."
-JOE SULLIVAN, Founder, Flextronics

"Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business."
-JOSH WHITFORD, Founder, Echelon Media

"What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve."
-RALPH CRAM, Investor

"Pitch Anything offers a new method that will differentiate you from the rest of the pack."
-JASON JONES, Senior Vice President, Jones Lang LaSalle

"If you…


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Book cover of Trial, Error, and Success: 10 Insights into Realistic Knowledge, Thinking, and Emotional Intelligence

Trial, Error, and Success By Sima Dimitrijev, PhD, Maryann Karinch,

Everything in nature evolves by trial, error, and success—from fundamental physics, through evolution in biology, to how people learn, think, and decide.

This book presents a way of thinking and realistic knowledge that our formal education shuns. Stepping beyond this ignorance, the book shows how to deal with and even…

Book cover of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Terry R. Bacon Author Of Elements of Influence: The Art of Getting Others to Follow Your Lead

From my list on influencing people ethically.

Why am I passionate about this?

I am a graduate of West Point and a student of military and political leadership. From that foundation, I devoted much of my professional life to researching power and influence and understanding how leaders create impact in business and life. As an educator, counselor, and founder of an international firm on executive development, I created courses on influence to help others become more effective at management and leadership through the ethical uses of influence. I want passionately to know the difference between towering leaders like Abraham Lincoln and manipulative scoundrels like Bernie Madoff, and I’m fascinated by what influences people to take one path rather than another.

Terry's book list on influencing people ethically

Terry R. Bacon Why did Terry love this book?

Whether you are selling yourself or a product, communicating your message effectively is a key to success, and it doesn’t matter if you are trying to influence people through logical persuasion or appealing to their values. Storytelling is as old as humanity and has been a moving and lasting way to communicate. Kindra Hall’s bestselling book on storytelling is a fascinating textbook on the art and science of creating and delivering stories that resonate with audiences and influence people’s decisions. This is one of the best books I’ve read on how to craft compelling messages.

By Kindra Hall,

Why should I read it?

2 authors picked Stories That Stick as one of their favorite books, and they share why you should read it.

What is this book about?

A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies..

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything-from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:…


Book cover of Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals

Jeremy Adamson Author Of Minding the Machines: Building and Leading Data Science and Analytics Teams

From my list on for data science and analytics leaders.

Why am I passionate about this?

I am a leader in analytics and AI strategy, and have a broad range of experience in aviation, energy, financial services, and the public sector.  I have worked with several major organizations to help them establish a leadership position in data science and to unlock real business value using advanced analytics. 

Jeremy's book list on for data science and analytics leaders

Jeremy Adamson Why did Jeremy love this book?

Data scientists and analytics specialists are great at building models and algorithms, but often wrap them in a presentation or dashboard that diminishes their value and reduces the likelihood of their work being adopted. This book encourages practitioners to always consider the last mile and to pay as much attention to presentation and aesthetics as we do to the model itself. 

By Brent Dykes,

Why should I read it?

1 author picked Effective Data Storytelling as one of their favorite books, and they share why you should read it.

What is this book about?

Master the art and science of data storytelling-with frameworks and techniques to help you craft compelling stories with data.

The ability to effectively communicate with data is no longer a luxury in today's economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative-to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

Narratives are more powerful than raw statistics, more enduring than pretty charts. When…


Book cover of Energize Your Workplace: How to Create and Sustain High-Quality Connections at Work

Shannon Karels and Kathy Miller Author Of Steel Toes and Stilettos: A True Story of Women Manufacturing Leaders and Lean Transformation Success

From my list on real talk by women authors.

Why are we passionate about this?

We are relatable women who have successful careers in a predominately male industry.  We have run businesses, built teams based on trust and inclusion, become authors, speakers, and advisors, while simultaneously raising children with our also working husbands.  This is not done with ease or without making trade-offs, but we will share our stories and hope to inspire other women.  We believe in supporting women in all areas of our lives and we love to lift up the ones who have impacted us.

Shannon's book list on real talk by women authors

Shannon Karels and Kathy Miller Why did Shannon love this book?

Kathy loved this book by Jane Dutton, and found herself exclaiming, “Yes!” as she read through this book that validated the energy she did receive abundantly through small moments of connection at work!

As a senior executive, Kathy could have thousands of people in her organization. Wanting to know each and every one of them was a luxury she could not afford, so she did her best to make those opportunities she did have for meaningful connections, no matter how brief, to count for her and the other person with whom she was interacting.

Jane systematically provides the science of how and why this works, along with so many useful tools for those to whom this does not come naturally!

By Jane E. Dutton,

Why should I read it?

1 author picked Energize Your Workplace as one of their favorite books, and they share why you should read it.

What is this book about?

Corrosive work relationships are like black holes that swallow up energy that people need to do their jobs. In contrast, high-quality relationships generate and sustain energy, equipping people to do work and do it well. Grounded in solid research, this book uses energy as a measurement to describe the power of positive and negative connections in people's experience at work. Author Jane Dutton provides three pathways for turning negative connections into positive ones that create and sustain employee resilience and flexibility, facilitate the speed and quality of learning, and build individual commitment and cooperation. Through compelling and illustrative stories, Energize…


Book cover of Just Be Honest: Authentic Communication Strategies That Get Results and Last a Lifetime

Tina Kuhn Author Of The E Suite: Empathetic Leadership for the Next Generation of Executives

From my list on leadership during a transition.

Why am I passionate about this?

As I moved up in leadership, I found I was not prepared to manage people during uncertain and difficult times. Transitions bring about the worst in people. They get fearful and that causes bad behavior by triggering defense mechanisms. The books I listed are a progression of books that helped me to understand how transitions and change affect people and gave me a framework to continue to learn and increase my leadership skills. I then decided to write about new insights I gained in leadership to help others and have published two books and am writing articles on Medium.

Tina's book list on leadership during a transition

Tina Kuhn Why did Tina love this book?

Just Be Honest is a great book on communication strategies. One part of this book that has always stuck with me is what Steven Gaffney calls Notice vs. Imagine. Steven Gaffney estimates that at least 50% of what we imagine about others is inaccurate. For example, upon exiting a meeting at work, 50% of each person’s thoughts, opinions, and assumptions from the meeting are likely to be wrong. The worse part about this is that each person may well think he or she is 100 percent right. I learned a lot about hidden assumptions and communication strategies from this book.

By Steven Gaffney,

Why should I read it?

1 author picked Just Be Honest as one of their favorite books, and they share why you should read it.

What is this book about?

In Just Be Honest, you will learn that honesty is not only the best policy; it's the easiest and most effective way to communicate. You'll learn how to be honest with others and how to get them to be honest with you. You will learn how to use honesty as a tool to get immediate and dramatic results with anyone regardless of their backgrounds, needs, personality or personal agenda. You will learn how to eliminate communication breakdowns and personality conflicts, prevent problems before they occur and get the bottom-line results you desire--quickly and painlessly. You will learn why the two…


Book cover of Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling
Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen
Book cover of Do Story

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