Stories That Stick
Book description
A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies..
You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything-from helping leaders…
Why read it?
1 author picked Stories That Stick as one of their favorite books. Why do they recommend it?
Whether you are selling yourself or a product, communicating your message effectively is a key to success, and it doesn’t matter if you are trying to influence people through logical persuasion or appealing to their values. Storytelling is as old as humanity and has been a moving and lasting way to communicate. Kindra Hall’s bestselling book on storytelling is a fascinating textbook on the art and science of creating and delivering stories that resonate with audiences and influence people’s decisions. This is one of the best books I’ve read on how to craft compelling messages.
From Terry's list on influencing people ethically.
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