Here are 79 books that 100 Ways to Improve Your Writing fans have personally recommended if you like
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I taught writing and copywriting at Columbus College of Art & Design in Ohio for thirty-seven years (retiring as an ancient-but-somehow-still-living fossil in 2014). I taught all our majors, but most of my copywriting students were advertising and design majors. During those decades I wrote nonfiction for newspapers and magazines and copy as a freelancer for ad agencies and design studios. My copywriting book emerged from my experiences in and out of the classroom. I hope I’ve given good advice on advertising: how to think about it and how to write it. But you’ll be the judge.
Among copywriting books, this is my favorite: funny, wise, indispensable. Sullivan—an exceptional advertising copywriter, creative director, and, recently, professor—shares his insights about navigating agency life and mastering the copywriter’s craft. He is especially good at how to be more creative and how to keep b.s. out of your ideas and copy (hence his title). A pleasure to read and re-read. He has helped me get past conventional, invisible advertising. I used his book in copywriting classes, and he helped my students find their best ideas. He’ll help you, too.
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity-while critical-is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work…
I taught writing and copywriting at Columbus College of Art & Design in Ohio for thirty-seven years (retiring as an ancient-but-somehow-still-living fossil in 2014). I taught all our majors, but most of my copywriting students were advertising and design majors. During those decades I wrote nonfiction for newspapers and magazines and copy as a freelancer for ad agencies and design studios. My copywriting book emerged from my experiences in and out of the classroom. I hope I’ve given good advice on advertising: how to think about it and how to write it. But you’ll be the judge.
In recent decades, as advertising has moved from one-way communication about product benefits to conversations with consumers about brands, someone needed to sum things up. Iezzi and the creatives she interviews do exactly that. As she presents it, “First of all, forget about making an ad… You’re making something to compete with every other piece of content, every other media experience that a person has during her waking hours.”The Idea Writers is an excellent primer on this new landscape. How do we create a brand’s story, one that consumers identify with and help propagate, if not create? How do we manage it, move it forward, spread it across various media, and make it viral? How can it become its own never-ending story?
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
I taught writing and copywriting at Columbus College of Art & Design in Ohio for thirty-seven years (retiring as an ancient-but-somehow-still-living fossil in 2014). I taught all our majors, but most of my copywriting students were advertising and design majors. During those decades I wrote nonfiction for newspapers and magazines and copy as a freelancer for ad agencies and design studios. My copywriting book emerged from my experiences in and out of the classroom. I hope I’ve given good advice on advertising: how to think about it and how to write it. But you’ll be the judge.
I first read this book over twenty years ago, and it still resonates. Steel shows how they thought things through at Goodby, Silverstein & Partners, and, as director of account planning, he would know. Steel starts from the consumer’s point of view, which is where ads themselves should start but too often don’t. He helps us see the psychology that underlies great advertising. Smart, witty, well written—full of memorable insights and delicious examples. It’s over twenty years old, yes, but until human nature changes, this book will be relevant.
"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and…
I taught writing and copywriting at Columbus College of Art & Design in Ohio for thirty-seven years (retiring as an ancient-but-somehow-still-living fossil in 2014). I taught all our majors, but most of my copywriting students were advertising and design majors. During those decades I wrote nonfiction for newspapers and magazines and copy as a freelancer for ad agencies and design studios. My copywriting book emerged from my experiences in and out of the classroom. I hope I’ve given good advice on advertising: how to think about it and how to write it. But you’ll be the judge.
Howard Luck Gossage was an advertising innovator—a genius, really—whose ideas leapt far ahead of traditional advertising. Working in San Francisco during the Mad Men era, he created unusual campaigns that got people involved, inviting them to reply, assist, and even create the ads themselves; in short, he devised interactive advertising before there was such a thing. His iconoclastic, liberating ideas influenced everyone. As Jeff Goodby put it, “When Goodby, Berlin & Silverstein was opened in 1983, we ran an ad with Howard’s picture and the headline: 'An advertising agency founded by a man who’s been dead for 14 years.' Gossage was the plastic guy on our dashboard and we were out there hitting the gas in his honor.” When you read about how he worked, how he thought, and what he created, you’ll press the pedal to the metal yourself.
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These…
People come to songwriting from all different directions. Some have wanted to do this since they were little kids. Some like to make their parents mad. Some are wildly talented but crippled with doubt. All I can say is that no matter which way you’re facing, I think I can help you. I say this because I’ve been teaching college-level songwriting for years now, and every semester I have students who want to meet with me for office hours. They’re all repeat customers and I’ve noticed that many of them ask repeat questions. The point of my book, Music, Lyrics, and Life, is to try to address those repeat questions because chances are good that you have them, too.
Do not come to this book in search of warm hugs about the beauty of the process. True to the title, Klinkenborg (best name ever?) offsets each of his sentences like an epic poem in verse. The epic he describes is how epically bad your writing is, and—hopefully—how to improve. He returns to the word "notice" over and over, and that's really it. You're blowing sentences by not noticing what the sentence itself is doing. You're over-emphasizing "meaning" at the expense of the vehicle that delivers it. I sense there's a kind man in there, somewhere, who's working a side of the street he feels has been neglected by years of misguided education. But here, he's dedicated to the larger cause of clean, clear sentences. Not hugs.
An indispensable and distinctive book that will help anyone who wants to write, write better, or have a clearer understanding of what it means for them to be writing, from widely admired writer and teacher Verlyn Klinkenborg.
Klinkenborg believes that most of our received wisdom about how writing works is not only wrong but an obstacle to our ability to write. In Several Short Sentences About Writing, he sets out to help us unlearn that “wisdom”—about genius, about creativity, about writer’s block, topic sentences, and outline—and understand that writing is just as much about thinking, noticing, and learning what it…
I began my journey in communications as a competitive public speaker in high school and college, culminating in a national championship. That experience inspired me to help others develop their public speaking and presentation skills, especially effective point-making, which is fundamental to communication success but rarely addressed by trainers. Nowadays, I’m thrilled to combine my skill, experience, and passion in my work as a speechwriter and speech coach for organizations ranging from American Express to State Farm Insurance, as well as a speechwriter for a major nonprofit and contributor to media outlets including Harvard Business Review,Fast Company, and Newsweek.
Mignon is one of my writing idols, so this is rightfully one of my writing bibles.
No one’s better than Mignon—best known as “Grammar Girl” on her podcasts and in her books—at separating fact from fiction when it comes to grammar. She also has an extremely friendly, supportive style that builds trust right away, like getting advice from your neighbor (who happens to be omniscient about language and word usage).
I felt this myself as one of Mignon’s guests on her very popular podcast. Quick and Dirty Tips is like having Mignon’s skill and insight on call, and that’s an amazing and invaluable resource for any writer.
Mignon Fogarty, a.k.a. Grammar Girl, is determined to wipe out bad grammar - but she's also determined to make the process as painless as possible. One year ago, she created a weekly pod cast to tackle some of the most common mistakes people make while communicating. The pod casts have now been downloaded more than seven million times, and Mignon has dispensed grammar tips on Oprah and appeared on the pages of "The New York Times", "The Wall Street Journal", and "USA Today".Written with the wit, warmth, and accessibility that the pod casts are known for, "Grammar Girl's Quick and…
I’ve been a writer since I was fourteen (possibly before that) and I’ve been an official freelance proofreader/copyeditor since 2019. I’ve published over thirty books and proofread or copyedited over sixty-two manuscripts as of this writing. I’ve garnered enough experience in both fields to, at least, be considered.
This was one of the first books I bought when I started my proofreading career. It has come in handy so many times and still does as a refresher. It not only shares the grammar or punctuation rules for one style, but has actual comparison lists for each style out there. Want a good reminder about the rules that guide the best writing? This is one of the best books to have on your library shelf, period.
This all-in-one reference is a quick and easy way for book, magazine, online, academic, and business writers to look up sticky punctuation questions for all styles including AP (Associated Press), MLA (Modern Language Association), APA (American Psychological Association), and Chicago Manual of Style.
Punctuate with Confidence—No Matter the Style
Confused about punctuation? There’s a reason. Everywhere you turn, publications seem to follow different rules on everything from possessive apostrophes to hyphens to serial commas. Then there are all the gray areas of punctuation—situations the rule books gloss over or never mention at all. At last, help has arrived.
I am a graduate of Williams College and Princeton University and now a professor and former dean of arts and letters at the University of Notre Dame. As dean, I learned that too many of Notre Dame’s students were majoring in business. Invariably, when I asked them about their rationale, they would confess that their favorite courses were in the arts and sciences. They might have followed their passions, I thought, if they and their parents had a deeper sense of the value of a liberal arts education, so I wrote this book to answer their questions and give them justified confidence in the value of liberal arts courses.
I read this book when it came out in 1985, as I was polishing my first book. I recommended it to a senior colleague who had written several books and edited a leading journal. He took it with him to some beach on winter vacation as he was completing his next book. When he returned, he said he was so engrossed in the book that his wife got mad at him for not putting it down. He loved it as much as I did.
If you have mastered this book, your writing will improve dramatically, and you will not need another style manual for the rest of your life.
The essential guide for all writers. With over 700 examples of original and edited sentences, this book provides information about editing techniques, grammar, and usage for every writer from the student to the published author.
I love language and its power to inform, inspire, and influence. As I wrote Seven Cs: The Elements of Effective Writing,I researched what others have said about writing well and honed it down to these resources, which I quote. During my decades as a journalist and marketer, I developed and edited scores of publications, books, and websites. I also co-wrote two travel guides—100 Secrets of the Smokiesand 100 Secrets of the Carolina Coast.I’ve written for such publications as National Geographic Travelerand AARP: The Magazine. A father of three women, I live in Springfield, Pennsylvania, outside Philadelphia, with my wife, daughter, son-in-law, and granddaughter.
This book is old, like early 1900s. It was first drafted by William Strunk, Jr., who distributed a version to his students at Columbia University in 1919. E.B. White (author of Charlotte’s Web) modernized it in the ’50s. It went on to sell millions of copies and become one of the most influential guides to English. Why the history lesson? Because it’s remarkable how relevant it remains in 2022. It can feel dusty and literary, but it offers nuggets of wisdom like “omit needless words” that influence writers like me today. I shamelessly ripped off the concept of “elements” for my book. The “little book” is short—the fourth edition is 42 pages—but mighty. It deserves a spot on your physical or virtual bookshelf.
You know the authors' names. You recognize the title. You've probably used this book yourself. This is The Elements of Style, the classic style manual, now in a fourth edition. A new Foreword by Roger Angell reminds readers that the advice of Strunk & White is as valuable today as when it was first offered.This book's unique tone, wit and charm have conveyed the principles of English style to millions of readers. Use the fourth edition of "the little book" to make a big impact with writing.
I’m a journalist and critic who fell in love with the ancient art of rhetoric through Shakespeare, Chaucer… and Barack Obama. It was when I watched Obama’s consciously and artfully classical oratory as he campaigned for the 2008 election that my undergraduate interest in tricolons, epistrophe, aposiopesis and all that jazz surged back to the front of my mind. I went on to write a 2011 book arguing that not only is this neglected area of study fascinating, but it is the most important tool imaginable to understand politics, language, and human nature itself. Where there is language, there is rhetoric.
This 1644 book is one of the most charmingly mad documents in the history of rhetoric.
Bulwer thought (rightly) that rhetoric wasn’t just about words: body-language matters, too. So he attempted to catalogue the meaning of hand gestures, which he believed were a universal language, and to explain how best they might be used in oratory.
You discover, if you read Bulwer, that we’ve been blowing kisses and flipping the bird since the seventeenth century; and that clapping your hands as you talk is “a gesture too plebeian and theatrically light for the hands of any prudent rhetorician”. Better yet, the book Is abundantly illustrated with woodcuts.
It’s a tragedy that Bulwer died before producing the planned sequel, Cephalelogia…Cephalenomia, on gestures of the head.
Bulwer’s Chirologia… Chironomia is an extremely rare work. Only thirty-one copies have been located, and they are of dubious legibility of the printed text.
This first modern edition—the first in three centuries—is based on the first printing as sold by Richard Whitaker in 1644. Spelling and punctuation have been modernized, but changes in punctuation and syntax have been conservative. Translations for Greek and Latin passages have been provided, either in the text or notes. And copious notes have been furnished to clarify and dilate all textual obscurities and alterations.
The editors aims, therefore, have been, first, to provide a clear…
