100 books like Writing Tools

This book is old, like early 1900s. It was first drafted by William Strunk, Jr., who distributed a version to his students at Columbia University in 1919. E.B. White (author of Charlotte’s Web) modernized it in the ’50s. It went on to sell millions of copies and become one of the most influential guides to English. Why the history lesson? Because it’s remarkable how relevant it remains in 2022. It can feel dusty and literary, but it offers nuggets of wisdom like “omit needless words” that influence writers like me today. I shamelessly ripped off the concept of “elements” for my book. The “little book” is short—the fourth edition is 42 pages—but mighty. It deserves a spot on your physical or virtual bookshelf.    

I first read this as a teenager, and its wise counsel has stayed with me ever since. Gowers’ book was originally written as a guide for British government workers, to help them avoid the perils of jargon and ‘officialese’ and write in a way that colleagues and (more importantly) the person in the street could actually understand. 

The fact that I could immediately apply the ideas to my school essays shows you why this book has been continuously in print since the 1950s, and why generations of writers have found it so useful in shaping their own style. 

Practicing exactly what he preaches, Gowers lays down the principles of plain English, in plain English. Read and see why this deserves to be called a classic.

Some writing guides can be a little bit “citation needed.” The author certainly sounds like they mean it—but where’s the proof? 

There’s no such problem with Anne Janzer’s superb Writing to be Understood. Setting out to get to the heart of what makes a piece of text clear and memorable, she offers a masterclass in clear and expressive writing. 

Along the way, she interviews experts in every area from non-fiction writing to psychology, risk management, behavioral design, and even comedy, bringing their authoritative guidance directly into her book. Read, learn, and see your writing improve.

Content design is about creating content (not just written content but any type of content, including maps, infographics, and images) that best serves users’ needs, and it’s key to getting found and read online. 

This short guide in plain English features many examples of how to create content that pulls readers towards a website (rather than just pushing content outwards). I especially like the chapter on the science of reading as well as the chapter on job stories and user stories.

I love how practical this guide is. It’s written by someone who’s clearly been knee-deep in the trenches of content design. 

For anyone who has ever struggled with or merely wanted to hone their abilities to craft a compelling story structure, Franklin’s book is a gem. Examples taken from Franklin’s own Pulitzer Prize-winning work adds an instructive clarity that allows the reader to step inside the decision-making process that went into some of his most lauded work. Any writer—fiction, nonfiction, academic—can use this book to up their storytelling game.

Sometimes I need a book that will inspire me not to continue writing, but to start; kinda like when I binge watch YouTube book talks—that’s the feeling this book brings over me—inspired. It’s a book that helps me write anything because I’m a person who struggles with—yet craves the ability to— strip a piece as bare as possible. Strip a story of its fluff and dissect its roots. I need to know what to save for later, and Gornick expressing the difference between situation and story is something I always go back to in order to help declutter my work. 

This 1644 book is one of the most charmingly mad documents in the history of rhetoric.

Bulwer thought (rightly) that rhetoric wasn’t just about words: body-language matters, too. So he attempted to catalogue the meaning of hand gestures, which he believed were a universal language, and to explain how best they might be used in oratory.

You discover, if you read Bulwer, that we’ve been blowing kisses and flipping the bird since the seventeenth century; and that clapping your hands as you talk is “a gesture too plebeian and theatrically light for the hands of any prudent rhetorician”. Better yet, the book Is abundantly illustrated with woodcuts.

It’s a tragedy that Bulwer died before producing the planned sequel, Cephalelogia…Cephalenomia, on gestures of the head. 

We’re writers before we’re anything else, and over the years I’ve learned from many how-to-write books. I’ll give two recommendations here: One: William Zinsser’s On Writing Well. Justifiably a classic. I’ve gone back to it often and assigned it in writing classes. If you haven’t yet read it, you must. Two: anything by Gary Provost, someone you’ve probably never heard of, but whose books on writing, all of them, give pungent, smart advice on how to write anything better. Brevity, euphony, clarity, surprise, and lots of other elements combine to create prose worth reading. Provost shows us how.

Although many critical thinking texts include some analysis of bits from popular culture, I wanted to include this book on my list because, as its title indicates, it focuses on popular culture­—which is good because most of us immerse ourselves in popular culture and so it influences our thinking in a huge way. There's a whole chapter. There's a whole chapter dedicated to "Analyzing American Television," another dedicated to "American Advertising and the Subtle Art of Manipulation," and one dedicated to "Popular Culture in Speeches."  

Don’t be put off by the dry-sounding title. This book is the authoritative A-Z reference on the “flowers of rhetoric”: all the “figures” and “tropes”, or twists and turns of language that make it beautiful, memorable – and persuasive.

But it’s more than just a geek-heaven cabinet of curiosities: it’s full of history and philosophy, of wisdom and humour. I know of no other scholarly reference book that brings more joy and amusement.