Is There Any Hope For Advertising?
Book description
Gathers Gossage's essays on important issues in advertising as well as a selection of copy from some of his unconventional campaigns
Why read it?
1 author picked Is There Any Hope For Advertising? as one of their favorite books. Why do they recommend it?
Howard Gossage was not your typical ad man. He was cut from a different cloth. His love/hate relationship with the profession led to some innovative ad campaigns. He once ran an ad that ended mid-sentence (people were dying to know what happened next). He advertised Finna Gas by offering free balloons - filled with PINK air. He was part troll, part genius. And his style and flair are things I try to emulate with my own work.
You’ll eventually get to a point in your copy career where you feel jaded. Where you’re tired of selling your soul one sentence…
From Chris' list on copywriting.
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