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Howard Luck Gossage
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Is There Any Hope For Advertising? Hardcover – February 1, 1987

by Howard Gossage (Author)
5.0 5.0 out of 5 stars 2 ratings
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Gathers Gossage's essays on important issues in advertising as well as a selection of copy from some of his unconventional campaigns
Previous page
  1. Print length
    211 pages
  2. Language
    English
  3. Publisher
    University of Illinois Press
  4. Publication date
    February 1, 1987
  5. ISBN-10
    025201278X
  6. ISBN-13
    978-0252012785
  7. See all details
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Editorial Reviews

From Library Journal

Gossage dazzled the advertising world in the 1960s and 1970s with an irrepressible wit and an irreverent attitude toward his own profession. He founded a small advertising agency in San Francisco where he produced a series of memorable campaigns, notably Irish whiskey and Eagle Shirtmakers. This book is a collection of speeches and articles by Gossage over the years. They are most entertaining, but would have benefited from more strenuous editing. Gossage is intriguing and amusing, but he does go on. Recommended for large collections. Joseph E. O'Connor, M.L.S., Beaufort, S.C.
Copyright 1986 Reed Business Information, Inc.

Product details

  • Publisher ‏ : ‎ University of Illinois Press; First Edition (US) First Printing (February 1, 1987)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 211 pages
  • ISBN-10 ‏ : ‎ 025201278X
  • ISBN-13 ‏ : ‎ 978-0252012785
  • Item Weight ‏ : ‎ 1.1 pounds
  • Customer Reviews:
    5.0 5.0 out of 5 stars 2 ratings

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Howard Luck Gossage

Howard Luck Gossage

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Customer reviews

5 out of 5 stars
5 out of 5
2 global ratings

Top review from the United States

Ed Crayton, Crayton Worldwide Advertising
5.0 out of 5 stars Great Book
Reviewed in the United States on October 11, 2002
This book is inspiring and gives you the real deal about making great ads that bust through the clutter. In the sixties, Gossage was a visionary who didn't follow trends. Like Bernbach and Chiat, he started them. Rare then and today. Although advertising is a creative business, too often ad people follow trends to succeed. Right now the trend of the month is humor and everyone's trying to out joke everyone else. I love humor. But there's a time and a place for it. You don't use it for every situation. Great campaigns show us something new. The way to stand out is to do something different. As you'll find by reading this compelling book, Gossge was a master of different.
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