The Fundraiser's Guide to Irresistible Communications
Book description
Good condition, some highlighting.
Why read it?
1 author picked The Fundraiser's Guide to Irresistible Communications as one of their favorite books. Why do they recommend it?
If there’s anyone who cares about effective graphic design, it’s direct-mail experts and fundraisers like Brooks. Brooks devotes about one-quarter of his book to the “design of fundraising”—how to use graphics to improve response rates. If folks can’t read your pitch because of poor design, all the words you write won’t make a difference. “It doesn’t matter how great a piece looks if it’s hard to read,” he says. He deflates designs that make the designer feel good, but make the reader toss the communication because it’s just too much work to figure out.
From Don's list on effective graphic design.
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