Love The Fundraiser's Guide to Irresistible Communications? Readers share 100 books like The Fundraiser's Guide to Irresistible Communications...

I ‘pick the brains’ of expert software developers to understand what makes them expert. I’ve spent decades studying how professional software developers reason and communicate about design and problem solving. Informed by the seminal books I’ve highlighted (among many others), my research is grounded in empirical studies of professionals in industry and draws on cognitive and social theory. Observing, talking to, and working with hundreds of professional software developers in organisations ranging from start-ups to the world’s major software companies has exposed actionable insights into the thinking that distinguishes high-performing teams.  

My first career was as a reporter on daily newspapers. As I got promoted to editing and eventually webmaster jobs, I needed to learn about design. Newspapers had been trying to figure out which designs attract the most readers for a century. The Poynter Institute, founded in 1975, began doing quantitative research as part of its journalism education mission. Seven years later, Gannett, a large newspaper publisher, introduced USA Today, based on the latest graphic and readability research. About the same time, Edward Tufte wrote his seminal book on graphic design (See recommendation #1). With the arrival of the web, companies like Google and Microsoft took the research to new levels. For example, Microsoft used readability research to create Verdana, a font designed to be legible with then-low resolution screens. Of course, the advertising and direct-mail industries had been conducting design research for decades to enhance sales. In short, you can’t pretend to be a competent designer, webmaster, or editor in this day and age without understanding quantitative readability research.

Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.

My first career was as a reporter on daily newspapers. As I got promoted to editing and eventually webmaster jobs, I needed to learn about design. Newspapers had been trying to figure out which designs attract the most readers for a century. The Poynter Institute, founded in 1975, began doing quantitative research as part of its journalism education mission. Seven years later, Gannett, a large newspaper publisher, introduced USA Today, based on the latest graphic and readability research. About the same time, Edward Tufte wrote his seminal book on graphic design (See recommendation #1). With the arrival of the web, companies like Google and Microsoft took the research to new levels. For example, Microsoft used readability research to create Verdana, a font designed to be legible with then-low resolution screens. Of course, the advertising and direct-mail industries had been conducting design research for decades to enhance sales. In short, you can’t pretend to be a competent designer, webmaster, or editor in this day and age without understanding quantitative readability research.

I’m a CPA with nearly 20 years of experience in the accounting profession and I provide continuing education to CPA firms in the area of accounting and auditing. One of my areas of specialization is government and nonprofit accounting. I serve on the Financial Accounting Standards Board (FASB’s) Not-for-Profit Advisory Committee and the AICPA’s Governing Council. I am passionate about the standard setting process and ensuring financial reporting is accurate and presented in a way to help the user make financial decisions. I have a BSBA from Georgetown University with a concentration in Accounting and International Business. 

I have been a professional fundraiser for more than thirty-five years and have seen the good, the bad, and the ugly in this profession. I began writing short stories at the age of ten and became a published author in 1994. Since then, I have authored, co-authored, or contributed to approximately forty published books (The Pastor's Guide being the most recent, all available on Amazon). I agree with Archbishop Desmond Tutu, who said fundraising is a noble profession, and I care deeply that fundraisers are respected for the wonderful work they do. Fundraisers are usually not born but made. Excellent fundraisers learn from the best, continually study their profession, and have a real passion for what they do!

I have been a professional fundraiser for more than thirty-five years and have seen the good, the bad, and the ugly in this profession. I began writing short stories at the age of ten and became a published author in 1994. Since then, I have authored, co-authored, or contributed to approximately forty published books (The Pastor's Guide being the most recent, all available on Amazon). I agree with Archbishop Desmond Tutu, who said fundraising is a noble profession, and I care deeply that fundraisers are respected for the wonderful work they do. Fundraisers are usually not born but made. Excellent fundraisers learn from the best, continually study their profession, and have a real passion for what they do!

Re-inventing how people relate to good causes that change the world has been a lifetime obsession for me, and I’ve made it the focus of my career for nearly 50 years, writing at least eight books on the subject. Some time back, I wrote my book, below, a light, lively exploration of how simple storytelling skills help us to help others in all sorts of creative and enjoyable ways. Its objective was to enable aspiring innovative writers to focus on how best they can make positive differences in this troubled world by telling their stories with power, passion, and impact that will ensure they stick and endure. That’s my passion.

Re-inventing how people relate to good causes that change the world has been a lifetime obsession for me, and I’ve made it the focus of my career for nearly 50 years, writing at least eight books on the subject. Some time back, I wrote my book, below, a light, lively exploration of how simple storytelling skills help us to help others in all sorts of creative and enjoyable ways. Its objective was to enable aspiring innovative writers to focus on how best they can make positive differences in this troubled world by telling their stories with power, passion, and impact that will ensure they stick and endure. That’s my passion.

I have been a professional fundraiser for more than thirty-five years and have seen the good, the bad, and the ugly in this profession. I began writing short stories at the age of ten and became a published author in 1994. Since then, I have authored, co-authored, or contributed to approximately forty published books (The Pastor's Guide being the most recent, all available on Amazon). I agree with Archbishop Desmond Tutu, who said fundraising is a noble profession, and I care deeply that fundraisers are respected for the wonderful work they do. Fundraisers are usually not born but made. Excellent fundraisers learn from the best, continually study their profession, and have a real passion for what they do!