Here are 21 books that The Visual Display of Quantitative Information by Edward R. Tufte fans have personally recommended if you like
The Visual Display of Quantitative Information by Edward R. Tufte.
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My first career was as a reporter on daily newspapers. As I got promoted to editing and eventually webmaster jobs, I needed to learn about design. Newspapers had been trying to figure out which designs attract the most readers for a century. The Poynter Institute, founded in 1975, began doing quantitative research as part of its journalism education mission. Seven years later, Gannett, a large newspaper publisher, introduced USA Today, based on the latest graphic and readability research. About the same time, Edward Tufte wrote his seminal book on graphic design (See recommendation #1). With the arrival of the web, companies like Google and Microsoft took the research to new levels. For example, Microsoft used readability research to create Verdana, a font designed to be legible with then-low resolution screens. Of course, the advertising and direct-mail industries had been conducting design research for decades to enhance sales. In short, you can’t pretend to be a competent designer, webmaster, or editor in this day and age without understanding quantitative readability research.
Edward Tufte provided the intellectual framework to evidence-based graphic design, but Jakob Nielsen got down and dirty with web design. His lab research looks into stuff like eye fixations and click rates. But don’t get the wrong idea: He translates the research into practical suggestions about how to design web pages and web interfaces. While this book is ancient by tech standards, its principles remain unchallenged. His many other books report findings about facets of good design ranging from eye-tracking research to designing for cell phones.
Users experience the usability of a web site before they have committed to using it and before making any purchase decisions. The web is the ultimate environment for empowerment, and he or she who clicks the mouse decides everything. Designing Web Usability is the definitive guide to usability from Jakob Nielsen, the world's leading authority. Over 250,000 Internet professionals around the world have turned to this landmark book, in which Nielsen shares the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, he delivers complete direction on…
My first career was as a reporter on daily newspapers. As I got promoted to editing and eventually webmaster jobs, I needed to learn about design. Newspapers had been trying to figure out which designs attract the most readers for a century. The Poynter Institute, founded in 1975, began doing quantitative research as part of its journalism education mission. Seven years later, Gannett, a large newspaper publisher, introduced USA Today, based on the latest graphic and readability research. About the same time, Edward Tufte wrote his seminal book on graphic design (See recommendation #1). With the arrival of the web, companies like Google and Microsoft took the research to new levels. For example, Microsoft used readability research to create Verdana, a font designed to be legible with then-low resolution screens. Of course, the advertising and direct-mail industries had been conducting design research for decades to enhance sales. In short, you can’t pretend to be a competent designer, webmaster, or editor in this day and age without understanding quantitative readability research.
If there’s anyone who cares about effective graphic design, it’s direct-mail experts and fundraisers like Brooks. Brooks devotes about one-quarter of his book to the “design of fundraising”—how to use graphics to improve response rates. If folks can’t read your pitch because of poor design, all the words you write won’t make a difference. “It doesn’t matter how great a piece looks if it’s hard to read,” he says. He deflates designs that make the designer feel good, but make the reader toss the communication because it’s just too much work to figure out.
Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
What’s it like to climb inside the mind of one of advertising’s most iconic legends? Reading this book is probably the closest thing to it. You’re sure to come out with a dramatically changed view on how the industry works, and doesn’t. I’ve quoted him often in Cashvertising because his no-bull approach to advertising resonates strongly with everything I’ve been teaching for nearly four decades. Make his words your own and then--when you speak to others about advertising--you’ll be speaking with the voice of unquestionable authority.
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
My first career was as a reporter on daily newspapers. As I got promoted to editing and eventually webmaster jobs, I needed to learn about design. Newspapers had been trying to figure out which designs attract the most readers for a century. The Poynter Institute, founded in 1975, began doing quantitative research as part of its journalism education mission. Seven years later, Gannett, a large newspaper publisher, introduced USA Today, based on the latest graphic and readability research. About the same time, Edward Tufte wrote his seminal book on graphic design (See recommendation #1). With the arrival of the web, companies like Google and Microsoft took the research to new levels. For example, Microsoft used readability research to create Verdana, a font designed to be legible with then-low resolution screens. Of course, the advertising and direct-mail industries had been conducting design research for decades to enhance sales. In short, you can’t pretend to be a competent designer, webmaster, or editor in this day and age without understanding quantitative readability research.
Why are three of the five books I recommend about graphic design written by marketing types? They know that their livelihood depends on effective design. Godin is one of those smarmy marketing types—who else would name a book about web design after a fez?—but he knows his stuff. He argues that website owners shouldn’t take their cues from their IT people, who don’t know nothin’ about sales, customers, and web design. Tufte and Nielsen present the data dispassionately; Godin tells it like it is. This book expands on his legendary essay, “Really Bad PowerPoint,” which you can still find as a free download on the web.
Even though I am a scientist who has written over 130 scientific articles, I have a longstanding passion for scientific books that are written for non-scientists. I love books about science, no matter how distant they are from my area of expertise. To me, the best science books convey the excitement of science and scientific thinking in an accessible manner, but without pandering or dumbing things down. My favorite books tackle big ideas and respect the reader’s intelligence. My choices here reflect my core interests in biology, evolution, and behavior—and the aesthetics of science, too. I hope you enjoy them as much as I have.
If you are interested in understanding the roots of human invention, this is your book. Too often we attribute inventions—and the creative spark underlying them — to a mysterious force or a special gift. In this book, Henry Petroski, an engineer, shows us the process by which inventions come about. That process is an evolutionary one that often relies on trial and error. Petroski illustrates his ideas and develops his themes using the most mundane of objects, such forks, paper clips, and zippers. If even such seemingly simple objects evolved, what must that say about computers, rockets, and even humans?
How did the table fork acquire a fourth tine? What advantage does the Phillips-head screw have over its single-grooved predecessor? Why does the paper clip look the way it does? What makes Scotch tape Scotch?
In this delightful book Henry, Petroski takes a microscopic look at artifacts that most of us count on but rarely contemplate, including such icons of the everyday as pins, Post-its, and fast-food "clamshell" containers. At the same time, he offers a convincing new theory of technological innovation as a response to the perceived failures of existing products—suggesting that irritation, and not necessity, is the mother…
Even though I am a scientist who has written over 130 scientific articles, I have a longstanding passion for scientific books that are written for non-scientists. I love books about science, no matter how distant they are from my area of expertise. To me, the best science books convey the excitement of science and scientific thinking in an accessible manner, but without pandering or dumbing things down. My favorite books tackle big ideas and respect the reader’s intelligence. My choices here reflect my core interests in biology, evolution, and behavior—and the aesthetics of science, too. I hope you enjoy them as much as I have.
The diverse, complex world of animals can seem chaotic. But we can bring order to this chaos by looking for grand principles that simplify and explain. One such grand principle concerns the foundational role of body size in shaping animal biology: From our skeletons to our use of energy to our longevity, size matters! And no one was better able to explain the importance of size in simple, straightforward terms than the inimitable physiologist, Knut Schmidt-Nielsen. This is a must-have book for anyone with even a passing interest in the diversity of life on our planet.
This book is about the importance of animal size. We tend to think of animal function in chemical terms and talk of water, salts, proteins, enzymes, oxygen, energy, and so on. We should not forget, however, that physical laws are equally important, for they determine rates of diffusion and heat transfer, transfer of force and momentum, the strength of structures, the dynamics of locomotion, and other aspects of the functioning of animal bodies. Physical laws provide possibilities and opportunities for an organism, yet they also impose constraints, setting limits to what is physically possible. This book aims to give an…
Even though I am a scientist who has written over 130 scientific articles, I have a longstanding passion for scientific books that are written for non-scientists. I love books about science, no matter how distant they are from my area of expertise. To me, the best science books convey the excitement of science and scientific thinking in an accessible manner, but without pandering or dumbing things down. My favorite books tackle big ideas and respect the reader’s intelligence. My choices here reflect my core interests in biology, evolution, and behavior—and the aesthetics of science, too. I hope you enjoy them as much as I have.
Genes have variously been described as selfish and controlling—as providing a blueprint or a program for development—as even “the cell’s brain”. These descriptions of genes get in the way of our understanding of what genes actually do—and what they don’t (and cannot) do. Evelyn Fox Keller provides an antidote to the simplistic notions of genes that permeate our society and infect our scientific discourse. She carefully walks us through the history of the field and provides us with a much more realistic view of the intricacies of DNA. By the end of this marvelous book, you may not even think that genes are a thing at all.
In a book that promises to change the way we think and talk about genes and genetic determinism, Evelyn Fox Keller, one of our most gifted historians and philosophers of science, provides a powerful, profound analysis of the achievements of genetics and molecular biology in the twentieth century, the century of the gene. Not just a chronicle of biology's progress from gene to genome in one hundred years, The Century of the Gene also calls our attention to the surprising ways these advances challenge the familiar picture of the gene most of us still entertain.
Keller shows us that the…
Even though I am a scientist who has written over 130 scientific articles, I have a longstanding passion for scientific books that are written for non-scientists. I love books about science, no matter how distant they are from my area of expertise. To me, the best science books convey the excitement of science and scientific thinking in an accessible manner, but without pandering or dumbing things down. My favorite books tackle big ideas and respect the reader’s intelligence. My choices here reflect my core interests in biology, evolution, and behavior—and the aesthetics of science, too. I hope you enjoy them as much as I have.
If you are interested in the interplay of development and evolution, this collection of essays will introduce you to all the key concepts by many of the key thinkers. This is a collection for serious readers who want to appreciate the complexity underlying such concepts as instinct and heredity. Many of these essays are the classics in the field. My favorite? Daniel Lehrman’s takedown of Konrad Lorenz from 1953. That one essay alone, brimming with the passion of a young iconoclast, is worth the price of admission.
The nature/nurture debate is not dead. Dichotomous views of development still underlie many fundamental debates in the biological and social sciences. Developmental systems theory (DST) offers a new conceptual framework with which to resolve such debates. DST views ontogeny as contingent cycles of interaction among a varied set of developmental resources, no one of which controls the process. These factors include DNA, cellular and organismic structure, and social and ecological interactions. DST has excited interest from a wide range of researchers, from molecular biologists to anthropologists, because of its ability to integrate evolutionary theory and other disciplines without falling into…
I ‘pick the brains’ of expert software developers to understand what makes them expert. I’ve spent decades studying how professional software developers reason and communicate about design and problem solving. Informed by the seminal books I’ve highlighted (among many others), my research is grounded in empirical studies of professionals in industry and draws on cognitive and social theory. Observing, talking to, and working with hundreds of professional software developers in organisations ranging from start-ups to the world’s major software companies has exposed actionable insights into the thinking that distinguishes high-performing teams.
Petroski is an eminent engineer and reflective author who provides powerful insights into engineering design.
I chose this book (among his many excellent books):
a) because it embodies a key theme that resonates throughout my own research – that success often emerges from engaging with failure; and
b) because the examples are beautifully organised and labelled, and each narrative reveals ‘the what and the why’.
Petroski writes beautifully, and he maps the connections between designerly, scientific, and engineering ideals – and the messy realities of real life.
How did a simple design error cause one of the great disasters of the 1980s - the collapse of the walkways at the Kansas City Hyatt Regency Hotel? What made the graceful and innovative Tacoma Narrows Bridge twist apart in a mild wind in 1940? How did an oversized waterlily inspire the magnificent Crystal Palace, the crowning achievement of Victorian architecture and engineering? These are some of the failures and successes that Henry Petroski, author of the acclaimed The Pencil, examines in this engaging, wonderfully literate book. More than a series of fascinating case studies, To Engineer is Human is…
I ‘pick the brains’ of expert software developers to understand what makes them expert. I’ve spent decades studying how professional software developers reason and communicate about design and problem solving. Informed by the seminal books I’ve highlighted (among many others), my research is grounded in empirical studies of professionals in industry and draws on cognitive and social theory. Observing, talking to, and working with hundreds of professional software developers in organisations ranging from start-ups to the world’s major software companies has exposed actionable insights into the thinking that distinguishes high-performing teams.
Nigel Cross was one of the first design researchers to express the notion of ‘designerly’ ways of thinking and knowing – “the application of scientific and other organised knowledge to practical tasks…” – as means of addressing ill-defined and ill-structured problems.
The attention to ‘messy’ problems, and to the iterative and fluid nature of the design process, is what first drew me to his work; what kept me coming back was a combination of Cross’s clarity of thought, and the way he grounds his perspectives in studies of outstanding designers and real-world examples.
In this compilation of key lectures and essays, he reflects on the nature of design and discusses what sorts of cognitive skills, strategies, and abilities effective designers bring to bear.
A revised and edited collection of key parts of Professor Cross's published work, this book offers a timeline of scholarship and research over the course of 25 years, and a resource for understanding how designers think and work. Coverage includes the nature and nurture of design ability; creative cognition in design; the natural intelligence of design; design discipline versus design science; and expertise in design.
