Fans pick 100 books like Never Eat Alone

By Keith Ferrazzi,

Here are 100 books that Never Eat Alone fans have personally recommended if you like Never Eat Alone. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Melanie Deziel

From my list on how writers can avoid being replaced by AI.

Why am I passionate about this?

Professionally, I’ve been a journalist, author, speaker, marketer, adjunct professor, consultant, startup founder, and more; but at my core, I’m a storyteller and a lifelong student. I read voraciously about creativity, writing, media, marketing, psychology, and design, and I’m fascinated by drawing connections between these things. (I’m still allowed to say “read” when I mostly consume audiobooks, right?) I’m currently focused on helping other creators and storytellers master their craft, refine their big ideas, and figure out their unique differentiators, through The Creator Kitchen, the mastermind program I run with fellow creator Jay Acunzo.

Melanie's book list on how writers can avoid being replaced by AI

Melanie Deziel Why did Melanie love this book?

Ok, you caught me. I recommended the first edition of this book in a previous list. But this, my friends, is the second edition which, as the cover art indicates, is 10% funnier than the first.

Ann’s work is a testament to the power of honing your unique voice in a way that makes your work easy to identify, clearly differentiated, and dang near impossible to recreate well. Now that we’re battling it out against generative AI, not just other writers, this book serves as both an instructional guide and a case study on developing a distinct voice, in and of itself. 

By Ann Handley,

Why should I read it?

6 authors picked Everybody Writes as one of their favorite books, and they share why you should read it.

What is this book about?

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by…


Book cover of 101 Ways to Rock LinkedIn

Debra Eckerling Author Of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals

From my list on to read before attending a conference.

Why am I passionate about this?

I am a goal-setting expert with a specialty in Event Outcome Optimization. Through speaking, workshops, and consulting, I help individuals and teams get the most value from the events they attend. Conferences are essential for professional development, whether in-person or virtual. And they can be more than just fun. When you set goals and approach them properly, conferences can be a bounty of new connections, education, and information!

Debra's book list on to read before attending a conference

Debra Eckerling Why did Debra love this book?

Whenever you meet new people, you Google them, right? You check out their website and connect on LinkedIn. Guess what? They do the same for you.

Before you attend any event, make sure your digital presence is a positive reflection of who you are and how you help. 101 Ways to Rock LinkedIn is a comprehensive guide that helps you put your best digital foot forward.

Authors LinkedIn expert Viveka von Rosen and “Rock Star” entrepreneur Dayna Steele have made it easy to give your LinkedIn a likely overdue makeover that helps you stand out from the crowd.

By Viveka von Rosen,

Why should I read it?

1 author picked 101 Ways to Rock LinkedIn as one of their favorite books, and they share why you should read it.

What is this book about?

The year 2020 forced us to pivot, to understand the importance of our business and our personal brand, and to learn how to create virtual business. Not only has business changed, so has the entire world. So many more of us are working from home and/or are creating new home-based businesses. That means it’s even more important to create a strong personal brand, so that you stand out from your competition.

“LinkedIn is perhaps the most powerful social media platform for business today. Viveka von Rosen (considered among the world’s foremost experts on this platform) and ‘Rock Star’ entrepreneur Dayna…


Book cover of The Art of Visual Notetaking: An Interactive Guide to Visual Communication and Sketchnoting

Debra Eckerling Author Of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals

From my list on to read before attending a conference.

Why am I passionate about this?

I am a goal-setting expert with a specialty in Event Outcome Optimization. Through speaking, workshops, and consulting, I help individuals and teams get the most value from the events they attend. Conferences are essential for professional development, whether in-person or virtual. And they can be more than just fun. When you set goals and approach them properly, conferences can be a bounty of new connections, education, and information!

Debra's book list on to read before attending a conference

Debra Eckerling Why did Debra love this book?

Many people are visual learners. The Art of Visual Notetaking by Emily Mills is a course in the art and craft of “sketchnoting:” note-taking that combines words and pictures.

You don’t need to be an artist to take visual notes; it’s a skill like anything else that can be improved with time and practice.

Want to create action items from your conference takeaways? Start by taking better notes.

By Emily Mills,

Why should I read it?

1 author picked The Art of Visual Notetaking as one of their favorite books, and they share why you should read it.

What is this book about?

Improve your bullet journals, to-do lists, class notes, and everything in between with The Art of Visual Notetaking and its unique approach to taking notes in the twenty-first century.

Visual notetaking is the perfect skill for journaling, class lectures, conferences, and any other time that retaining information is key. Also referred to as sketchnoting, visual notetaking is ideal for documenting processes, planning projects, outlining ideas, and capturing information. And as you'll learn in The Art of Visual Notetaking, this approach doesn't require advanced drawing or hand-lettering skills; anyone can learn how to use simple lines, connectors, shapes, and text to…


Book cover of Follow Up Sales Strategies

Debra Eckerling Author Of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals

From my list on to read before attending a conference.

Why am I passionate about this?

I am a goal-setting expert with a specialty in Event Outcome Optimization. Through speaking, workshops, and consulting, I help individuals and teams get the most value from the events they attend. Conferences are essential for professional development, whether in-person or virtual. And they can be more than just fun. When you set goals and approach them properly, conferences can be a bounty of new connections, education, and information!

Debra's book list on to read before attending a conference

Debra Eckerling Why did Debra love this book?

Meeting new people at an event is one thing. Being able to follow up and follow through consistently gives you a huge edge for turning prospects into clients. Yet, most people, including entrepreneurs, consultants, and employees, struggle with this.  

In Follow Up Sales Strategies, author Wanda Allen simplifies the process. She shares how to develop a proper mindset and effective habits, as well as her proven follow-up systems, designed to increase sales pipelines, improve performance, and strengthen relationships.

Get organized, so you can get the most out of the relationships you develop through conferences.

Book cover of The UX Book: Agile UX Design for a Quality User Experience

Cory Lebson Author Of The UX Careers Handbook

From my list on starting in user experience (UX) design and research.

Why am I passionate about this?

There is a scene in the 1960 movie adaptation of The Time Traveler by HG Wells where the protagonist goes rapidly into the future as he watches a whole city spin into existence around him. That’s how I feel about my career. I started in 1994 and have watched UX grow into an incredible field! I’ve run my own business since 2008 focused exclusively on qualitative research consulting while also doing all sorts of exciting thought leadership activities – from writing to speaking to creating a number of courses on LinkedIn Learning – and I love to build my UX network too! I live in Silver Spring, Maryland.

Cory's book list on starting in user experience (UX) design and research

Cory Lebson Why did Cory love this book?

This is an extremely comprehensive overview of most aspects of User Experience (UX).

It’s the kind of book that you may never read from cover to cover (it’s over 800 pages!) but it’s exactly what I’ve appreciated having on my bookshelf when I need a quick how-to overview of a specific design or research method.

By Rex Hartson, Pardha S. Pyla,

Why should I read it?

1 author picked The UX Book as one of their favorite books, and they share why you should read it.

What is this book about?

The discipline of user experience (UX) design has matured into a confident practice and this edition reflects, and in some areas accelerates, that evolution. Technically this is the second edition of The UX Book, but so much of it is new, it is more like a sequel.

One of the major positive trends in UX is the continued emphasis on design-a kind of design that highlights the designer's creative skills and insights and embodies a synthesis of technology with usability, usefulness, aesthetics, and meaningfulness to the user. In this edition a new conceptual top-down design framework is introduced to help…


Book cover of Virtual Reality Usability Design

Cory Lebson Author Of The UX Careers Handbook

From my list on starting in user experience (UX) design and research.

Why am I passionate about this?

There is a scene in the 1960 movie adaptation of The Time Traveler by HG Wells where the protagonist goes rapidly into the future as he watches a whole city spin into existence around him. That’s how I feel about my career. I started in 1994 and have watched UX grow into an incredible field! I’ve run my own business since 2008 focused exclusively on qualitative research consulting while also doing all sorts of exciting thought leadership activities – from writing to speaking to creating a number of courses on LinkedIn Learning – and I love to build my UX network too! I live in Silver Spring, Maryland.

Cory's book list on starting in user experience (UX) design and research

Cory Lebson Why did Cory love this book?

There are a whole host of books about UX methods, but in our world of ever-advancing technology, there are few books that are really up to date with how to practice UX when the medium is no longer one-dimensional or even a physical product.

As AR and VR experiences are becoming more and more normal, I’ve appreciated being able to read a book that really captures the most recent evolution of UX methods towards a new virtual world of possibilities. 

By David Gerhard, Wil J. Norton,

Why should I read it?

1 author picked Virtual Reality Usability Design as one of their favorite books, and they share why you should read it.

What is this book about?

1. Provides a toolkit of templates for common VR interactions, as well as practical advice on when to use
them and how to tailor them for specific use cases;
2. Includes case studies detailing the practical application of interaction theory discussed in each chapter;
3. Presents tables of guidelines for practicing VR developers, for reference during software development;
4. Covers procedures for Interface Evaluation - formulas and testing methodologies to ensure that VR
interfaces are effective, efficient, engaging, error-tolerant, and easy to learn;
5. Non-linear organisation - chapters of the book on different concepts can be read to gain knowledge…


Book cover of Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

Cory Lebson Author Of The UX Careers Handbook

From my list on starting in user experience (UX) design and research.

Why am I passionate about this?

There is a scene in the 1960 movie adaptation of The Time Traveler by HG Wells where the protagonist goes rapidly into the future as he watches a whole city spin into existence around him. That’s how I feel about my career. I started in 1994 and have watched UX grow into an incredible field! I’ve run my own business since 2008 focused exclusively on qualitative research consulting while also doing all sorts of exciting thought leadership activities – from writing to speaking to creating a number of courses on LinkedIn Learning – and I love to build my UX network too! I live in Silver Spring, Maryland.

Cory's book list on starting in user experience (UX) design and research

Cory Lebson Why did Cory love this book?

As a UX researcher myself, I love how this book explains UX research methods simply and clearly.

I appreciate how it presents everything within a rich background of context and history. For me, this is the book I go to when I need to figure out how to best explain some research approach to a client.

I also appreciate how it also includes sections on myths and incorrect ideas which helps me when I sometimes need to explain to a client why their approach may need to be adjusted to be more methodologically correct.

Finally, I think this is a great book for UX designers to understand when and how to involve research in their efforts.

By David Travis, Philip Hodgson,

Why should I read it?

1 author picked Think Like a UX Researcher as one of their favorite books, and they share why you should read it.

What is this book about?

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

Key Features…


Book cover of Usability Testing Essentials: Ready, Set ...Test!

Cory Lebson Author Of The UX Careers Handbook

From my list on starting in user experience (UX) design and research.

Why am I passionate about this?

There is a scene in the 1960 movie adaptation of The Time Traveler by HG Wells where the protagonist goes rapidly into the future as he watches a whole city spin into existence around him. That’s how I feel about my career. I started in 1994 and have watched UX grow into an incredible field! I’ve run my own business since 2008 focused exclusively on qualitative research consulting while also doing all sorts of exciting thought leadership activities – from writing to speaking to creating a number of courses on LinkedIn Learning – and I love to build my UX network too! I live in Silver Spring, Maryland.

Cory's book list on starting in user experience (UX) design and research

Cory Lebson Why did Cory love this book?

As a UX researcher, although I offer a variety of qualitative research services, usability testing is definitely the top research approach that I’m hired for.

As such, this book is the best deep dive into usability testing methods out there. Pretty much every aspect of usability testing is covered – from planning, to conducting the research to reporting out on findings.

I appreciate how it also presents variations on usability testing and find that this book gives me good ideas when having to best explain some nuance of usability testing to my clients.

By Carol M. Barnum,

Why should I read it?

1 author picked Usability Testing Essentials as one of their favorite books, and they share why you should read it.

What is this book about?

Usability Testing Essentials presents a practical, step-by-step approach to learning the entire process of planning and conducting a usability test. It explains how to analyze and apply the results and what to do when confronted with budgetary and time restrictions. This is the ideal book for anyone involved in usability or user-centered design-from students to seasoned professionals.

Filled with new examples and case studies, Usability Testing Essentials, Second Edition is completely updated to reflect the latest approaches, tools and techniques needed to begin usability testing or to advance in this area.


Book cover of Trust Me, I'm Lying: Confessions of a Media Manipulator

Michael F. Schein Author Of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

From my list on get people to do what you want.

Why am I passionate about this?

After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want. 

Michael's book list on get people to do what you want

Michael F. Schein Why did Michael love this book?

This was the book that kicked off my obsession with mind control, social psychology, and media hacking. Ryan Holiday is one of the modern era's best marketers, and he's a pretty great writer as well. When he ran the marketing at American Apparel (at twenty-something), he took hype to new heights.

A small list of some of his stunts: Hiring a porn star to pose in nothing but socks in an ad for a clothing company, secretly defacing his own clients' billboards to generate publicity, and provoking a famous Internet media startup legend to threaten to punch him in the face in order to drive up book sales.

In this book, he reveals all his tricks while delivering a scathing critique of the broken system that let him do what he did.

By Ryan Holiday,

Why should I read it?

3 authors picked Trust Me, I'm Lying as one of their favorite books, and they share why you should read it.

What is this book about?

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.

I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.

IN TODAY'S CULTURE... Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and…


Book cover of PR! A Social History Of Spin

Paul Feldwick Author Of Why Does The Pedlar Sing? What Creativity Really Means in Advertising

From my list on making sense of the madness of advertising.

Why am I passionate about this?

I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.

Paul's book list on making sense of the madness of advertising

Paul Feldwick Why did Paul love this book?

In the ‘creative’ agency where I worked we always looked down our noses at P.R. But reading this book I realised to my shame that the thinking of the best PR experts has generally been way ahead of the plonky theories of ad agencies.

Why try to ‘persuade’ people when you can create a version of reality that makes persuasion unnecessary? Compared with the jiu-jitsu of great P.R. even the best ads look like a clumsy punch on the nose.

By Stuart Ewen,

Why should I read it?

1 author picked PR! A Social History Of Spin as one of their favorite books, and they share why you should read it.

What is this book about?

The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle," warned Ivy Lee, one of America's first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude." Unless corporations developed means for counteracting public disapproval,…


Book cover of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Book cover of 101 Ways to Rock LinkedIn
Book cover of The Art of Visual Notetaking: An Interactive Guide to Visual Communication and Sketchnoting

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