10 books like Flip the Script

By Oren Klaff,

Here are 10 books that authors have personally recommended if you like Flip the Script. Shepherd is a community of 7,000+ authors sharing their favorite books with the world.

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Breakthrough Advertising

By Eugene M. Schwartz,

Book cover of Breakthrough Advertising

Decades old, this book continues to be one of the most important resources for creating and delivering effective messages in marketing. Eugene Schwartz is one of the godfathers of direct advertising whose insights about understanding your customer’s state of awareness have been invaluable to countless marketers and copywriters. The examples he shares may be dated, but the advice remains relevant.

Breakthrough Advertising

By Eugene M. Schwartz,

Why should I read it?

3 authors picked Breakthrough Advertising as one of their favorite books, and they share why you should read it.

What is this book about?

paperback version


Is There Any Hope For Advertising?

By Howard Gossage,

Book cover of Is There Any Hope For Advertising?

Howard Gossage was not your typical ad man. He was cut from a different cloth. His love/hate relationship with the profession led to some innovative ad campaigns. He once ran an ad that ended mid-sentence (people were dying to know what happened next). He advertised Finna Gas by offering free balloons - filled with PINK air. He was part troll, part genius. And his style and flair are things I try to emulate with my own work.

You’ll eventually get to a point in your copy career where you feel jaded. Where you’re tired of selling your soul one sentence at a time. When you reach that point, this book will bring you back to life. That’s what it did for me.

Is There Any Hope For Advertising?

By Howard Gossage,

Why should I read it?

1 author picked Is There Any Hope For Advertising? as one of their favorite books, and they share why you should read it.

What is this book about?

Gathers Gossage's essays on important issues in advertising as well as a selection of copy from some of his unconventional campaigns


The 60-Second Sales Hook

By Kevin Rogers,

Book cover of The 60-Second Sales Hook: How to Stand Out and Sell More Using the Power of Your Story

In a world of ever-shortening attention spans, you’ve got a minute (maybe even less) to grab your reader’s attention and hook them. How exactly do you do that? Kevin Rogers lays out a simple four-step framework you can use to sell any product in any market with ease. This book has come in handy time and time again. It always helps me get to the essence of the sales argument I’m trying to construct. I use this framework for this book on my websites, in my sales letters, and even in some of my emails. It’s a timeless formula you’ll lean on for years to come. 

The 60-Second Sales Hook

By Kevin Rogers,

Why should I read it?

1 author picked The 60-Second Sales Hook as one of their favorite books, and they share why you should read it.

What is this book about?

How a nightclub comedian turned a simple joke formula into a million dollar sales hook... and how you can use the same easy 4-sentence formula to stand out from the crowd and connect more deeply with your best customers and prospects.


My Life in Advertising

By Claude Hopkins,

Book cover of My Life in Advertising

A lot of writers get all hot and bothered over Claude’s other book, Scientific Advertising. But I think it’s somewhat boring and too theoretical. My Life In Advertising is the story of how an unknown copywriter transformed the world of advertising forever and became the most powerful man in print.

Claude wasn’t a conqueror like Alexander, Caesar, or Napoleon. But when you read this book, it awakens that same spirit. This man turned himself into a legend. His story-arc is something I became cognizant of, especially as I started to build my business and get my name out there.

This one will teach you about ad writing, sure. But the more important lessons will come from how Claude became somebody in this industry.

My Life in Advertising

By Claude Hopkins,

Why should I read it?

1 author picked My Life in Advertising as one of their favorite books, and they share why you should read it.

What is this book about?

“My Life in Advertising” is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic “Scientific Advertising”). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, “My Life in Advertising” is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.


The Art of Woo

By G. Richard Shell, Mario Moussa,

Book cover of The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Everyone wants to have more influence, be more persuasive, sell their ideas better and have greater impact. Richard Shell is one of the smartest people I have ever met on how influence works. I think I know a good bit about the topic and I learn something every time I talk with him. This is my favorite among his many books on influence – there are many and you cannot go wrong with any of them.  

The Art of Woo

By G. Richard Shell, Mario Moussa,

Why should I read it?

1 author picked The Art of Woo as one of their favorite books, and they share why you should read it.

What is this book about?

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help…


Nobody Wants to Read Your Sh*t

By Steven Pressfield,

Book cover of Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer

Don’t let the title turn you off. This book helps any type of creator develop the most critical skill of connecting with their audience: empathy. Pressfield reminds us that we need to ask ourselves continually what’s in it for our reader, viewer, listener. Otherwise, we’ll end up speaking to no audience at all.  

Nobody Wants to Read Your Sh*t

By Steven Pressfield,

Why should I read it?

1 author picked Nobody Wants to Read Your Sh*t as one of their favorite books, and they share why you should read it.

What is this book about?

There's a mantra that real writers know but wannabe writers don’t. And the secret phrase is this:

NOBODY WANTS TO READ YOUR SH*T.

Recognizing this painful truth is the first step in the writer's transformation from amateur to professional.

“When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with ev­ery sentence and every phrase:…


Pre-Suasion

By Robert B. Cialdini,

Book cover of Pre-Suasion: A Revolutionary Way to Influence and Persuade

Another scientifically-grounded but entertaining book by Cialdini. Setting the stage for influence and persuasion requires reducing consumer resistance, increasing consumer receptivity, and expert timing on the part of the influence agent. Cialdini demonstrates that priming techniques and tunnel-vision-based techniques can be surprisingly effective.

Pre-Suasion

By Robert B. Cialdini,

Why should I read it?

1 author picked Pre-Suasion as one of their favorite books, and they share why you should read it.

What is this book about?

When it comes to persuasion, success can begin before you say a word.

'An instant classic.' Forbes
'Utterly fascinating.' Adam Grant, author of Originals and Give and Take
'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick

NEW YORK TIMES BESTSELLER

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is…


Bargaining for Advantage

By G. Richard Shell,

Book cover of Bargaining for Advantage: Negotiation Strategies for Reasonable People

This book outlines several important orientations to negotiations—game/poker players (who play by the rules but still want to “win”); idealists who believe in almost always treating people honestly and fairly, even if that might mean less personal advantage and instrumental pragmatists who know—“what goes around, comes around” or “your word is your bond”—reputation is everything. In the context of reporting for laypeople a lot of social science research and practical tips, this book helps orient all negotiators to think about what ethical stance they should consider in different contexts. I have taught excerpts of this book for over 20 years.

Bargaining for Advantage

By G. Richard Shell,

Why should I read it?

1 author picked Bargaining for Advantage as one of their favorite books, and they share why you should read it.

What is this book about?

BRAND NEW FOR 2019: A fully revised and updated edition of the quintessential guide for learning to negotiate effectively in every part of your life
 
"A must read for everyone seeking to master negotiation. This newly updated classic just got even better."--Robert Cialdini, bestselling author of Influence and Pre-Suasion

As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. In the third edition of this internationally acclaimed book, he brings to life his systematic,…


Backable

By Suneel Gupta, Carlye Adler,

Book cover of Backable: The Surprising Truth Behind What Makes People Take a Chance on You

This is a compelling and fast-paced read about how you can develop a compelling pitch that will convince people to back you. Whether you are looking for investors, customers, business partners, or employees, knowing how to pitch your ideas in a compelling way is absolutely essential. This book dives deep into that challenge with tons of ideas and advice.

Backable

By Suneel Gupta, Carlye Adler,

Why should I read it?

1 author picked Backable as one of their favorite books, and they share why you should read it.

What is this book about?

'This remarkable book can be your secret weapon for bringing your idea to life.' DAN PINK, bestselling author of Drive

'Whether you want to get ahead inside a company or build a startup from the ground up, this fascinating book is a must-read.' REID HOFFMAN, co-founder of LinkedIn

'A super-readable and actionable look at how to make your ideas take flight. Whether you're pitching a brand new startup or an idea for your company's next product, you'll find a wealth of insights and stories throughout.'
MIKE KRIEGER, co-founder of Instagram

No one makes it alone. But there's a reason why…


Influence

By Robert B. Cialdini,

Book cover of Influence: The Psychology of Persuasion

Cialdini shines the light on evidence-based persuasion principles on their application by real-world influencers—many of which he observed when going undercover. Once we understand the power of reciprocation, of commitment, of social proof, of liking, of authority, and of scarcity, we will better understand both how to ethically apply these persuasive powers, and how to resist those who would use them to manipulate us. Cialdini’s gift for engrossing storytelling further explains what has made this book a multi-million copy best-seller.

Influence

By Robert B. Cialdini,

Why should I read it?

16 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…


5 book lists we think you will like!

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