10 books like Design for Cognitive Bias

I’ve recommended this book to people in sales, marketing, copywriting, and management, even though you’d never see it listed as a book about those topics. That’s because the most universal experience that people crave is feeling understood, and this couldn’t be more true for your customers. 

Successful founders know the importance of listening to and understanding their customers, but very few actually approach the act of listening as a practice. Unlike business books that focus on artificial experiences like interviews and focus groups, Just Listen teaches the reader the power of truly listening as a tool and a skill that can be practiced. 

The source of this expertise? A clinical psychologist who also happens to train FBI hostage negotiators. The same techniques apply across the board, and are shared in the book through interesting and surprisingly relatable stories, paired with specific and concrete exercises and techniques that you can… show more.

Whether you sell products or services, customers don’t really buy either: they buy outcomes. And it’s not enough to understand what people want to accomplish, truly successful businesses deeply understand how customers view their own success, and how to create a path from where they currently are to where they want to be. 

In Badass, Kathy uses her unique and very visual learning style to help you get in the head of your customers and understand the world from their point of view. There’s a shortlist of people who’ve had a huge impact on my career, and Kathy Sierra is at the top of that very shortlist. This book embodies that impact, I consider it required reading.

One of the most valuable lessons I’ve learned is how to manage my own fear and excitement. How we react to the world around us is one of the few things we are truly in control of! This is the book that helped me most to shift the way I perceive and react to things, allowing me to live more calmly in my work and my life even in the face of complexity, fear, even success. 

This book is weirdly simple, almost child-like in its cadence, but don’t let the simplicity fool you. I found it valuable to sit with the short parables and examples especially when I’m having an emotional response surrounding a business decision. 

This was the first book based on Buddhist teachings that I ever read and made sense to me in a practical way. The writing style is strange (and the author has a truly bizarre… show more.

This book is not at all what it seems. If you’ve ever struggled with a project or idea, especially as it grows in complexity, the metaphor of the mythical Hydra may have come to mind. In the myths, the Hydra is especially dangerous because every time you cut off one of its heads, two more grow back in its place. 

Kinda like a project or business that seems impossible to finish. 

Unlike most business books that beat you over the head with case studies, this book uses a single short story styled as a fairytale to unlock and teach dozens of valuable business lessons from across dozens of fields of study: psychology, planning, marketing, negotiation, and more. Half of the fun of reading this book is realizing each time the story is teaching you something useful. It’s like a little treasure hunt of business knowledge all on its own!

This book is one of those books that I am constantly reading, re-reading, and highlighting constantly!

Every essay is just packed full of wisdom and realism. My favorite part of the book is that you do not need to read it from cover to cover, which makes it so easy to pick up and read when you need inspiration!

I’ll catch myself randomly flipping through the pages to find a topic of interest, and two hours later, I’m still reading. I’m surprised as many times as I’ve read it, I still find these passages of wisdom that I missed from the last reading. 

As an influencer, I live in a short-form world, and something about the short essays capture my attention and imagination. 

This is technically a textbook and isn’t marketed as a book you bring to the beach. But sometimes, it’s more satisfying to have the big ideas on a topic patiently explained to you in an orderly fashion than to try to pick them up from stories and arguments.

This paperback, coauthored by one of my graduate school teachers (Hastie), explains the famous discoveries by Amos Tversky and Daniel Kahneman on biases in human reasoning, which Kahneman presented in his bestseller Thinking, Fast and Slow (too obvious for me to include on my list). It also explains lesser-known but still fascinating discoveries and has helpful appendices for those of us who forget some of the basics of probability theory.

I’m a writing mentor and coach, and this book has helped so many of my novelists understand and implement dramatic story structure. If you are trying to write fiction, screenplays, or memoir, and you haven’t read this, prepare to have your mind blown open. I have one word for you: misbelief. Go read the book and you’ll soon understand why it’s a game-changer. Note: Lisa doesn’t mention memoir but when I interviewed her on my podcast, she assured me the concepts work beautifully and have been successfully applied. 

This book grabs your attention right from the start. Four people are on a train, and one of them believes in witches. That’s crazy, right? (The witches part, not the train part.) But can you prove that he is wrong? One character trusts science, and only science. Another is a relativist, who believes that each person’s opinion is “true for them.” And then there is the annoying young philosopher, who is just as irritating as she is logical. This is a great book about truth, knowledge, fallibility, and tolerance. Timothy Williamson is one of the best philosophers alive today, and yet this book is accessible and engaging for anyone who wants to think about fundamental questions. The characters are compelling, and the writing is witty and fun.

This is the book that got me thinking about thought experiments. It really opened up my eyes to a whole new way of thinking – mainly by introducing me to the wonderfully playful, indeed modern style of writing that Galileo used to present his groundbreaking scientific theories – way back in seventeenth-century Italy!

Sorenson is a philosophy professor and goes on a bit, but his book was also groundbreaking in a way. My own books owe him a debt and for scholarly types, he also suggests a general theory "of" thought experiments: meaning what they are, how they work, and what is good - and bad - about them.

The author explains the importance of abstraction in logic, demonstrating its three main components: paths made of long chains of logic, packages made of a collection of concepts structured into a new compound unit, and pivots to build bridges to previously disconnected places.

Eugenia Cheng does an excellent job of abstracting principles of logic to better understand challenging real-world societal issues such as affirmative action and cancer screening. I found it quite compelling to understand how and why she came to her positions on various issues, through her axiom that "avoiding false negatives is more important than avoiding false positives." I appreciated the expertise by which she weaved numerous hard topics, in both mathematics and social justice, into a coherent and compelling narrative.