10 books like How to Fight a Hydra

By Josh Kaufman,

Here are 10 books that authors have personally recommended if you like How to Fight a Hydra. Shepherd is a community of 8,000+ authors sharing their favorite books with the world.

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Just Listen

By Mark Goulston,

Book cover of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

Alex Hillman Author Of The Tiny MBA: 100 Very Short Lessons about the Long Game of Business

From the list on for solo founders building businesses.

Who am I?

Alex Hillman is always thinking about the intersection of people, relationships, trust, and business. He’s an author, educator, and community builder. These days, he splits his time between operating Indy Hall, which is one of the oldest coworking spaces in the world; teaching creative people how to bootstrap their own businesses at Stacking the Bricks; and collaborating with people and organizations towards the goal of helping 10,000 people become sustainably independent by 2029.

Alex's book list on for solo founders building businesses

Discover why each book is one of Alex's favorite books.

Why did Alex love this book?

I’ve recommended this book to people in sales, marketing, copywriting, and management, even though you’d never see it listed as a book about those topics. That’s because the most universal experience that people crave is feeling understood, and this couldn’t be more true for your customers. 

Successful founders know the importance of listening to and understanding their customers, but very few actually approach the act of listening as a practice. Unlike business books that focus on artificial experiences like interviews and focus groups, Just Listen teaches the reader the power of truly listening as a tool and a skill that can be practiced. 

The source of this expertise? A clinical psychologist who also happens to train FBI hostage negotiators. The same techniques apply across the board, and are shared in the book through interesting and surprisingly relatable stories, paired with specific and concrete exercises and techniques that you can…

Just Listen

By Mark Goulston,

Why should I read it?

1 author picked Just Listen as one of their favorite books, and they share why you should read it.

What is this book about?

Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.

Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help you turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.

In Just Listen, Goulston provides simple yet powerful techniques you can…


Badass

By Kathy Sierra,

Book cover of Badass: Making Users Awesome

Alex Hillman Author Of The Tiny MBA: 100 Very Short Lessons about the Long Game of Business

From the list on for solo founders building businesses.

Who am I?

Alex Hillman is always thinking about the intersection of people, relationships, trust, and business. He’s an author, educator, and community builder. These days, he splits his time between operating Indy Hall, which is one of the oldest coworking spaces in the world; teaching creative people how to bootstrap their own businesses at Stacking the Bricks; and collaborating with people and organizations towards the goal of helping 10,000 people become sustainably independent by 2029.

Alex's book list on for solo founders building businesses

Discover why each book is one of Alex's favorite books.

Why did Alex love this book?

Whether you sell products or services, customers don’t really buy either: they buy outcomes. And it’s not enough to understand what people want to accomplish, truly successful businesses deeply understand how customers view their own success, and how to create a path from where they currently are to where they want to be. 

In Badass, Kathy uses her unique and very visual learning style to help you get in the head of your customers and understand the world from their point of view. There’s a shortlist of people who’ve had a huge impact on my career, and Kathy Sierra is at the top of that very shortlist. This book embodies that impact, I consider it required reading.

Badass

By Kathy Sierra,

Why should I read it?

1 author picked Badass as one of their favorite books, and they share why you should read it.

What is this book about?

Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn't live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that…


The Essential Yoga Sutra

By Lama Christie McNally, Geshe Michael Roach,

Book cover of The Essential Yoga Sutra: Ancient Wisdom for Your Yoga

Alex Hillman Author Of The Tiny MBA: 100 Very Short Lessons about the Long Game of Business

From the list on for solo founders building businesses.

Who am I?

Alex Hillman is always thinking about the intersection of people, relationships, trust, and business. He’s an author, educator, and community builder. These days, he splits his time between operating Indy Hall, which is one of the oldest coworking spaces in the world; teaching creative people how to bootstrap their own businesses at Stacking the Bricks; and collaborating with people and organizations towards the goal of helping 10,000 people become sustainably independent by 2029.

Alex's book list on for solo founders building businesses

Discover why each book is one of Alex's favorite books.

Why did Alex love this book?

One of the most valuable lessons I’ve learned is how to manage my own fear and excitement. How we react to the world around us is one of the few things we are truly in control of! This is the book that helped me most to shift the way I perceive and react to things, allowing me to live more calmly in my work and my life even in the face of complexity, fear, even success. 

This book is weirdly simple, almost child-like in its cadence, but don’t let the simplicity fool you. I found it valuable to sit with the short parables and examples especially when I’m having an emotional response surrounding a business decision. 

This was the first book based on Buddhist teachings that I ever read and made sense to me in a practical way. The writing style is strange (and the author has a truly bizarre…

The Essential Yoga Sutra

By Lama Christie McNally, Geshe Michael Roach,

Why should I read it?

1 author picked The Essential Yoga Sutra as one of their favorite books, and they share why you should read it.

What is this book about?

The Yoga Sutra of Patanjali is a classic Sanskrit treatise consisting of 195 “threads,” or aphorisms, describing the process of liberation through yoga. Although little is known about Patanjali (most scholars estimate that he lived in India circa 200–300 B.C.), his writings have long been recognized as a vital contribution to the philosophy and practice of yoga. This new, expert translation of the original Sanskrit text of Patanjali’s best-known work presents his seminal ideas and methods in accessible, plain-language English.

Patanjali organized the sutra into four parts: Samadhi (absorption), Sadhana (practice), Vibhuti (supernatural powers), and Kaivalya (liberation). Each represents a…


Design for Cognitive Bias

By David Dylan Thomas,

Book cover of Design for Cognitive Bias

Alex Hillman Author Of The Tiny MBA: 100 Very Short Lessons about the Long Game of Business

From the list on for solo founders building businesses.

Who am I?

Alex Hillman is always thinking about the intersection of people, relationships, trust, and business. He’s an author, educator, and community builder. These days, he splits his time between operating Indy Hall, which is one of the oldest coworking spaces in the world; teaching creative people how to bootstrap their own businesses at Stacking the Bricks; and collaborating with people and organizations towards the goal of helping 10,000 people become sustainably independent by 2029.

Alex's book list on for solo founders building businesses

Discover why each book is one of Alex's favorite books.

Why did Alex love this book?

The most insidious mistakes we make are the ones we didn’t even realize we were making. This short book brilliantly shines a light on the thousands of “invisible” choices that we make in our work and our lives, but more importantly, the author guides us on how to begin correcting them.

Using examples and case studies, author David Dylan Thomas helps you bring awareness to three lenses of bias that are guaranteed to be affecting your work: how biases impact our own individual experiences and choices, how they wiggle their way into our teams and leadership structures, and how they get wired directly into the products and services we deliver. 

If you care about creating long-lasting and equitable results with your work, you need to read this book.

Design for Cognitive Bias

By David Dylan Thomas,

Why should I read it?

1 author picked Design for Cognitive Bias as one of their favorite books, and they share why you should read it.

What is this book about?

We humans are messy, illogical creatures who like to imagine we’re in control—but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them, and even harnessing them for good. Come along on a whirlwind tour of the cognitive biases that encroach on our lives and our work, and learn to start designing more consciously.


The Thousand Faces of Night

By Githa Hariharan,

Book cover of The Thousand Faces of Night

Berlie W. Doherty Author Of Rose Doran Dreams

From the list on the psychological power of fairy stories and fables.

Who am I?

Much of my writing is influenced by Fairy Stories. Sometimes I retell the stories in my own words, sometimes I create my own, and sometimes, as in Rose Doran Dreams, I weave them into the narrative so that they shape the central character in a way that affects or explains her development. There is a darkness about Fairy Stories that fascinates me, that gives psychological depth to a character or a narrative as I write. I am dizzy with the notion that Fairy Stories don’t belong to the teller or the writer, the listener or the reader; they transcend time and place. 

Berlie's book list on the psychological power of fairy stories and fables

Discover why each book is one of Berlie's favorite books.

Why did Berlie love this book?

I was given this book thirty years ago by an Indian poet, who promised me I would love it. It is a feast of stories, told to the central character Devi throughout her life. Through her grandmother’s ancient stories, she learns about love, beauty, riches, and womanhood. Her father-in-law tells her stories that teach her about life, how to survive her lonely marriage, how to belong. Stories and dreams give her wealth and power, but they evaporate and still she is there, empty, alone, and desperate for the love that the old stories are about. 

Two other women’s stories weave through the narrative. Her mother Seta, and her husband’s old retainer, Mayamma share exotic tales of ancient India, Gods, mysteries, magic, and rituals. 

The Thousand Faces of Night is trancelike and beautiful.

The Thousand Faces of Night

By Githa Hariharan,

Why should I read it?

1 author picked The Thousand Faces of Night as one of their favorite books, and they share why you should read it.

What is this book about?

A debut novel which interweaves the fabled myths and legends of India with a young woman's search for self, exploring such universal themes as freedom, independence and desire.


Pathways to Bliss

By Joseph Campbell,

Book cover of Pathways to Bliss: Mythology and Personal Transformation

Sandra A. Miller Author Of Trove: A Woman's Search for Truth and Buried Treasure

From the list on for people on a spiritual search.

Who am I?

In 2010, Sandra A. Miller began hunting for a chest of gold coins buried in New York City soil. In her late forties at the time, she was mired in the process of helping her ailing mother to die, her teenage children to fly, and her writing career to survive the beating it had taken in the Great Recession and beyond. Soon enough, Sandra realized she was not just hunting for a treasure chest full of gold, but rather a different kind of riches. She had lost herself and needed to find a spiritual path that would lead her back home.

Sandra's book list on for people on a spiritual search

Discover why each book is one of Sandra's favorite books.

Why did Sandra love this book?

The comparative mythologist, Joseph Campbell is probably best known for A Hero with a Thousand Faces, but it’s another book—Pathways to Bliss—that I turn to like a travel guide to my own spiritual journey. In prompting readers to explore archetypes to help them create their personal mythology, Campbell believes that life should be a journey to finding our bliss. This is a book about personal growth for people who want to self-discovery in a larger—mythical—context.

Pathways to Bliss

By Joseph Campbell,

Why should I read it?

1 author picked Pathways to Bliss as one of their favorite books, and they share why you should read it.

What is this book about?

Joseph Campbell famously defined myth as “other people's religion.” But he also said that one of the basic functions of myth is to help each individual through the journey of life, providing a sort of travel guide or map to reach fulfillment — or, as he called it, bliss. For Campbell, many of the world's most powerful myths support the individual's heroic path toward bliss.

In Pathways to Bliss, Campbell examines this personal, psychological side of myth. Like his classic best-selling books Myths to Live By and The Power of Myth, Pathways to Bliss draws from Campbell's popular lectures and…


Watching Dallas

By Ien Ang,

Book cover of Watching Dallas: Soap Opera and the Melodramatic Imagination

Daniel Silliman Author Of Reading Evangelicals: How Christian Fiction Shaped a Culture and a Faith

From the list on reading about reading.

Who am I?

I'm a journalist and a historian who writes about how American evangelicals are complicated. I was trying to explain Left Behind in graduate school and I talked and talked about the theology in the book—all about the doctrines of the rapture, the antichrist, and the millennium. Then my professor said, “But it’s fiction, right? Why is it fiction? What are people doing when they read a novel instead, of say, a theological treatise?” I had no idea. But it seemed like a good question. That was the spark of Reading Evangelicals. But first, I had to read everything I could find about how readers read and what happens when they do.

Daniel's book list on reading about reading

Discover why each book is one of Daniel's favorite books.

Why did Daniel love this book?

I’m cheating a little here, but I made the rules and there’s a little clause in the rules I made that says I can break them as long as I announce that I am breaking them. Herewith, I announce. 

This isn’t a book about readers. It’s a book about watchers—specifically the Dutch audience for the soap opera Dallas. But this book is so good and so wild, it changed forever the way I think about “reception,” including reading. I recommend this book all the time and if you want to understand the freedom and creativity of readers, you have to read it.

Watching Dallas

By Ien Ang,

Why should I read it?

1 author picked Watching Dallas as one of their favorite books, and they share why you should read it.

What is this book about?

Dallas, one of the great internationally-screened soap operas, offers us first and foremost entertainment. But what is it about Dallas that makes that entertainment so successful, and how exactly is its entertainment constructed?


Book cover of Decoding the New Consumer Mind: How and Why We Shop and Buy

Marty Neumeier Author Of The Brand Gap

From the list on brand strategy.

Who am I?

In my younger days I was a graphic designer and copywriter, approaching brands largely from a creative viewpoint. Over the years I’ve discovered that creative work is much more powerful when harnessed to business strategy, and business strategy is much more powerful when combined with exceptional creative work. I’ve characterized the gulf between strategy and creativity as the “brand gap,” which has led to eight books on branding and a school for professional mastery called Level C.

Marty's book list on brand strategy

Discover why each book is one of Marty's favorite books.

Why did Marty love this book?

Marketing psychologist Kit Yarrow explains how technology has rewired our brains, making us more individualistic, isolated, emotional, and distrustful. This is not a pessimistic book—it’s a practical guide to addressing customers’ desires and insecurities in a time of deep cultural shifts. Not only has she done her homework, but she also presents the results with lightness and clarity.

Decoding the New Consumer Mind

By Kit Yarrow,

Why should I read it?

1 author picked Decoding the New Consumer Mind as one of their favorite books, and they share why you should read it.

What is this book about?

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we…


Psych 101

By Paul Kleinman,

Book cover of Psych 101: Psychology Facts, Basics, Statistics, Tests, and More!

Jana Louise Smit Author Of How to Kill an Earworm: And 500+ Other Psychology Facts You Need to Know

From the list on for psychology fans to curl up with after a busy day.

Who am I?

I’m a South African author and avid miner of trivia nuggets. Psychology has always fascinated me and for the past decade, I’ve been lucky enough to make a living writing about the odd and the puzzling, most notably at Listverse.com. I love sharing the most jaw-dropping facts about the human mind, plainly to change the notion that psychology is a dry academic topic. I hope you’ll enjoy the books I’ve suggested - there is something for everyone; from fiction, trivia, and well-being, to a book that puts Batman on the therapy couch!

Jana's book list on for psychology fans to curl up with after a busy day

Discover why each book is one of Jana's favorite books.

Why did Jana love this book?

I chose this book for a trip because it’s compact (easy to pack) and brimming with psychology facts.

Instead of staring at the plane’s ceiling for hours, I disappeared into a fun refresher course on the core ideas of psychology. It’s a great read for anyone who wants to brush up on their foundational concepts in a way that feels natural and entertaining.

Psych 101

By Paul Kleinman,

Why should I read it?

1 author picked Psych 101 as one of their favorite books, and they share why you should read it.

What is this book about?

A hands-on approach to exploring the human mind

Too often, textbooks turn the noteworthy theories, principles, and experiments of psychology into tedious discourse that even Freud would want to repress. Psych 101 cuts out the boring details and statistics, and instead, gives you a lesson in psychology that keeps you engaged - and your synapses firing.

From personality quizzes and the Rorschach Blot Test to B.F. Skinner and the stages of development, this primer for human behavior is packed with hundreds of entertaining psychology basics and quizzes you can't get anywhere else.

So whether you're looking to unravel the intricacies…


Irreducible Mind

By Edward F. Kelly, Emily Williams Kelly, Adam Crabtree, Alan Gauld, Michael Grosso, Bruce Greyson

Book cover of Irreducible Mind: Toward a Psychology for the 21st Century

Steve Taylor Author Of Extraordinary Awakenings: When Trauma Leads to Transformation

From the list on spiritual psychology.

Who am I?

I’m a spiritual psychologist who investigates areas such as spiritual experiences, personal transformation, near-death experiences, and psi. I also write spiritual poetry. I had spiritual experiences (feelings of euphoria, harmony, and connection to my surroundings) as a teenager and always wondered why they occurred, how common they were in others, and whether they could become permanent. I became involved in the field of transpersonal psychology (which really is spiritual psychology) largely because I wanted to answer those questions. I see myself as an explorer of “the farther reaches of human nature” (in Abraham Maslow’s phrase). I’ve written many books about my explorations, including The Leap, Spiritual Science, and my new book Extraordinary Awakenings

Steve's book list on spiritual psychology

Discover why each book is one of Steve's favorite books.

Why did Steve love this book?

A few years ago, I was writing a book called Spiritual Science and when people asked what it was about, I responded, “I’m trying to write a popular version of Irreducible Mind.” Irreducible Mind is a magnum opus – an attempt to move psychology beyond its present narrow limits, so that it can incorporate phenomena such as mystical/spiritual experiences and psi. More than anything, the book shows how the materialist worldview adopted by most modern academics is massively flawed, since it’s unable to explain a massive range of human experiences. Irreducible Mind is the first in a series of three books, all of which are essential reading. Two later volumes, Beyond Physicalism and Consciousness Unbound, explore alternative worldviews to materialism.

Irreducible Mind

By Edward F. Kelly, Emily Williams Kelly, Adam Crabtree, Alan Gauld, Michael Grosso, Bruce Greyson

Why should I read it?

1 author picked Irreducible Mind as one of their favorite books, and they share why you should read it.

What is this book about?

Current mainstream opinion in psychology, neuroscience, and philosophy of mind holds that all aspects of human mind and consciousness are generated by physical processes occurring in brains. Views of this sort have dominated recent scholarly publication. The present volume, however, demonstrates empirically that this reductive materialism is not only incomplete but false. The authors systematically marshal evidence for a variety of psychological phenomena that are extremely difficult, and in some cases clearly impossible, to account for in conventional physicalist terms. Topics addressed include phenomena of extreme psychophysical influence, memory, psychological automatisms and secondary personality, near-death experiences and allied phenomena, genius-level…


5 book lists we think you will like!

Interested in psychology, fables, and philosophy?

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