10 books like How to Fight a Hydra

I’ve recommended this book to people in sales, marketing, copywriting, and management, even though you’d never see it listed as a book about those topics. That’s because the most universal experience that people crave is feeling understood, and this couldn’t be more true for your customers. 

Successful founders know the importance of listening to and understanding their customers, but very few actually approach the act of listening as a practice. Unlike business books that focus on artificial experiences like interviews and focus groups, Just Listen teaches the reader the power of truly listening as a tool and a skill that can be practiced. 

The source of this expertise? A clinical psychologist who also happens to train FBI hostage negotiators. The same techniques apply across the board, and are shared in the book through interesting and surprisingly relatable stories, paired with specific and concrete exercises and techniques that you can… show more.

Whether you sell products or services, customers don’t really buy either: they buy outcomes. And it’s not enough to understand what people want to accomplish, truly successful businesses deeply understand how customers view their own success, and how to create a path from where they currently are to where they want to be. 

In Badass, Kathy uses her unique and very visual learning style to help you get in the head of your customers and understand the world from their point of view. There’s a shortlist of people who’ve had a huge impact on my career, and Kathy Sierra is at the top of that very shortlist. This book embodies that impact, I consider it required reading.

One of the most valuable lessons I’ve learned is how to manage my own fear and excitement. How we react to the world around us is one of the few things we are truly in control of! This is the book that helped me most to shift the way I perceive and react to things, allowing me to live more calmly in my work and my life even in the face of complexity, fear, even success. 

This book is weirdly simple, almost child-like in its cadence, but don’t let the simplicity fool you. I found it valuable to sit with the short parables and examples especially when I’m having an emotional response surrounding a business decision. 

This was the first book based on Buddhist teachings that I ever read and made sense to me in a practical way. The writing style is strange (and the author has a truly bizarre… show more.

The most insidious mistakes we make are the ones we didn’t even realize we were making. This short book brilliantly shines a light on the thousands of “invisible” choices that we make in our work and our lives, but more importantly, the author guides us on how to begin correcting them.

Using examples and case studies, author David Dylan Thomas helps you bring awareness to three lenses of bias that are guaranteed to be affecting your work: how biases impact our own individual experiences and choices, how they wiggle their way into our teams and leadership structures, and how they get wired directly into the products and services we deliver. 

If you care about creating long-lasting and equitable results with your work, you need to read this book.

I was given this book thirty years ago by an Indian poet, who promised me I would love it. It is a feast of stories, told to the central character Devi throughout her life. Through her grandmother’s ancient stories, she learns about love, beauty, riches, and womanhood. Her father-in-law tells her stories that teach her about life, how to survive her lonely marriage, how to belong. Stories and dreams give her wealth and power, but they evaporate and still she is there, empty, alone, and desperate for the love that the old stories are about. 

Two other women’s stories weave through the narrative. Her mother Seta, and her husband’s old retainer, Mayamma share exotic tales of ancient India, Gods, mysteries, magic, and rituals. 

The Thousand Faces of Night is trancelike and beautiful.

The comparative mythologist, Joseph Campbell is probably best known for A Hero with a Thousand Faces, but it’s another book—Pathways to Bliss—that I turn to like a travel guide to my own spiritual journey. In prompting readers to explore archetypes to help them create their personal mythology, Campbell believes that life should be a journey to finding our bliss. This is a book about personal growth for people who want to self-discovery in a larger—mythical—context.

I’m cheating a little here, but I made the rules and there’s a little clause in the rules I made that says I can break them as long as I announce that I am breaking them. Herewith, I announce. 

This isn’t a book about readers. It’s a book about watchers—specifically the Dutch audience for the soap opera Dallas. But this book is so good and so wild, it changed forever the way I think about “reception,” including reading. I recommend this book all the time and if you want to understand the freedom and creativity of readers, you have to read it.

Marketing psychologist Kit Yarrow explains how technology has rewired our brains, making us more individualistic, isolated, emotional, and distrustful. This is not a pessimistic book—it’s a practical guide to addressing customers’ desires and insecurities in a time of deep cultural shifts. Not only has she done her homework, but she also presents the results with lightness and clarity.

I chose this book for a trip because it’s compact (easy to pack) and brimming with psychology facts.

Instead of staring at the plane’s ceiling for hours, I disappeared into a fun refresher course on the core ideas of psychology. It’s a great read for anyone who wants to brush up on their foundational concepts in a way that feels natural and entertaining.

A few years ago, I was writing a book called Spiritual Science and when people asked what it was about, I responded, “I’m trying to write a popular version of Irreducible Mind.” Irreducible Mind is a magnum opus – an attempt to move psychology beyond its present narrow limits, so that it can incorporate phenomena such as mystical/spiritual experiences and psi. More than anything, the book shows how the materialist worldview adopted by most modern academics is massively flawed, since it’s unable to explain a massive range of human experiences. Irreducible Mind is the first in a series of three books, all of which are essential reading. Two later volumes, Beyond Physicalism and Consciousness Unbound, explore alternative worldviews to materialism.