Why did I love this book?
Have you noticed shifts in the vocabularies and grammars that we use over the last few decades? Why are we now talking about “tax relief” rather than “reduced investment in public goods and services”, for example? Who decided that this should be the standard phrase, and what do these shifts in our language mean for the way we understand and respond to political arguments?
George Lakoff is a master storyteller, but this book is grounded in decades of scholarship and research into how language frames our experiences and shapes our responses to the world. This book will change the way you consume current affairs and politics, and is an excellent introduction to how our language has been captured by certain political interests. It also sets out a manifesto for those interested in fighting back.
2 authors picked Don't Think of an Elephant! as one of their favorite books, and they share why you should read it.
Donit Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 US election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.
In this book Lakoff explains how conservatives think, and how to counter their arguments. His years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programmes, and why people vote for their…