I Is an Other
Book description
According to "New York Times" bestselling author James Geary, Elvis Presley was more than just a rock star - he was also a master at metaphor. But as Geary posits in this lively and informative book on one of our most basic forms of language, metaphor does more than provide…
Why read it?
1 author picked I Is an Other as one of their favorite books. Why do they recommend it?
Have you ever noticed that we use active metaphors for stock market gains (“the markets have climbed”) but passive metaphors for losses (“markets have tumbled”)? Have you wondered if this can legitimize the expectation that stock market gains are earned, while losses are then simply the result of forces beyond traders’ control?
Both law and economics claim to be value-neutral and prefer clear language, but both are “drenched” in metaphor and Geary unpicks some of the key metaphors here in forensic detail. Many of these metaphors are now so taken for granted that we no longer notice them. But they…
From Clare's list on how we use metaphor and how metaphor uses us.
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