Don't Think of an Elephant!

By George Lakoff,

Book cover of Don't Think of an Elephant!: Know Your Values and Frame the Debate

Book description

Donit Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 US election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.

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Why read it?

1 author picked Don't Think of an Elephant! as one of their favorite books. Why do they recommend it?

Have you noticed shifts in the vocabularies and grammars that we use over the last few decades? Why are we now talking about “tax relief” rather than “reduced investment in public goods and services”, for example? Who decided that this should be the standard phrase, and what do these shifts in our language mean for the way we understand and respond to political arguments?

George Lakoff is a master storyteller, but this book is grounded in decades of scholarship and research into how language frames our experiences and shapes our responses to the world. This book will change the way…

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