Why am I passionate about this?
I’ve always been fascinated by the power of language to propel everything we think—from our values and beliefs, to political views, to what we take for absolute truth. Once I learned there’s a whole field devoted to studying language called “rhetoric”—the field in which I’m now an expert—there was no turning back. Rhetoric has been around for more than 2,000 years, and since its inception, it has taught people to step back from language and appraise it with a more critical eye to identify how it works, why it’s persuasive, and what makes people prone to believe it. By studying rhetoric, we become less easily swayed and more comfortable with disagreement.
Robin's book list on transforming how you think about language
Why did Robin love this book?
This book is a classic. It transformed my perspective on how metaphors imperceptibly guide the way we think.
Typically, we learn about metaphors in literature classes, where they are thought of as stylistic embellishments. This book turns that idea on its head, showing how metaphors guide the way we speak, think, and behave in response to pretty much everything.
Take the example of time. Almost all the ways we talk about it rely on the metaphor of money: I “budget time,” “waste time,” “run out of time,” etc. Speaking this way makes me think of time as something that can be either spent or saved, even though it can’t.
Not only time but a nearly endless number of concepts are structured metaphorically, influencing how we think and act without our noticing.
3 authors picked Metaphors We Live By as one of their favorite books, and they share why you should read it.
People use metaphors every time they speak. Some of those metaphors are literary - devices for making thoughts more vivid or entertaining. But most are much more basic than that - they're "metaphors we live by", metaphors we use without even realizing we're using them. In this book, George Lakoff and Mark Johnson suggest that these basic metaphors not only affect the way we communicate ideas, but actually structure our perceptions and understandings from the beginning. Bringing together the perspectives of linguistics and philosophy, Lakoff and Johnson offer an intriguing and surprising guide to some of the most common metaphors…