Fans pick 100 books like Don't Think of an Elephant!

By George Lakoff,

Here are 100 books that Don't Think of an Elephant! fans have personally recommended if you like Don't Think of an Elephant!. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants

Diana Finch Author Of Value Beyond Money: An Exploration of The Bristol Pound and The Building Blocks for An Alternative Economic System

From my list on our thought-provoking socio-economic system.

Why am I passionate about this?

All my life, I’ve been aware that there are many layers to reality, many of which are human fabrications. Some are physical, like roads. Some are social, like healthcare. But the ones that control our lives the most, and that determine our global outcomes (poverty, war and ecological degradation for example), are ideological. The most powerful of these is our economic system. If we are to address the meta-crisis, I feel passionately that we need to be able to question and reimagine the economy. All the books I’ve chosen have been really important in helping me to think differently about things we usually take for granted.

Diana's book list on our thought-provoking socio-economic system

Diana Finch Why did Diana love this book?

I love this book because of how beautiful and hopeful it is. The author pulls together amazing stories from her life to gradually weave an understanding of the meta-crisis we find ourselves in. I was captivated by the way she contrasts her family’s indigenous American culture with our modern approaches to both science and the economy.

I love Robin’s prose, which is exquisitely written. But perhaps what I value the most is the fact that she writes with optimism, giving me the courage to get up every day and think about how to put her wisdom into practice.

By Robin Wall Kimmerer,

Why should I read it?

53 authors picked Braiding Sweetgrass as one of their favorite books, and they share why you should read it.

What is this book about?

Called the work of "a mesmerizing storyteller with deep compassion and memorable prose" (Publishers Weekly) and the book that, "anyone interested in natural history, botany, protecting nature, or Native American culture will love," by Library Journal, Braiding Sweetgrass is poised to be a classic of nature writing. As a botanist, Robin Wall Kimmerer asks questions of nature with the tools of science. As a member of the Citizen Potawatomi Nation, she embraces indigenous teachings that consider plants and animals to be our oldest teachers. Kimmerer brings these two lenses of knowledge together to take "us on a journey that is…


Book cover of Thinking, Fast and Slow

Karl Lillrud Author Of AI Your Second Brain: Evolve or Go Extinct

From my list on teach you to embrace the future.

Why am I passionate about this?

I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.

Karl's book list on teach you to embrace the future

Karl Lillrud Why did Karl love this book?

This book transformed my understanding of human cognition. I love how Daniel Kahneman delves into the dual systems that drive our thoughts—intuitive and deliberate.

This book helped me recognize cognitive biases and informed how I develop AI technologies that align with human behavior. It reinforced the importance of designing AI that complements our natural thinking patterns.

By Daniel Kahneman,

Why should I read it?

47 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.

What is this book about?

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…


Book cover of Metaphors We Live By

Marco te Brömmelstroet Author Of Movement: how to take back our streets and transform our lives

From my list on how your language shapes the way you think (and act).

Why am I passionate about this?

I am a professor in Urban Mobility Futures and, as such, am fascinated by how we think about our mobility present and past and how this limits us in imagining different futures. The problems in our mobility system are so urgent and overwhelming that I like to actively search for alternative ways of seeing and acting and teach others to do the same. Personally, I love to experience the incredible freedom of mind that I find in doing this. Also, see the Shepherd list of recommendations by my co-author, Thalia Verkade.

Marco's book list on how your language shapes the way you think (and act)

Marco te Brömmelstroet Why did Marco love this book?

Did you ever say, "Time is Money?" And do you believe it is true?

This book offers a deep dive into the philosophy of how our language is full of useful and less useful metaphors. Human communication is built on them since it makes it easier to talk about complex topics, such as life, love, and time. But they do not create a mirror of reality, but a lens.

These metaphors make us act in accordance with them. If time is money, we can exchange one for the other. But is it really? Think about it. And that is also the overall tip from this book: think about it!

By George Lakoff, Mark Johnson,

Why should I read it?

4 authors picked Metaphors We Live By as one of their favorite books, and they share why you should read it.

What is this book about?

People use metaphors every time they speak. Some of those metaphors are literary - devices for making thoughts more vivid or entertaining. But most are much more basic than that - they're "metaphors we live by", metaphors we use without even realizing we're using them. In this book, George Lakoff and Mark Johnson suggest that these basic metaphors not only affect the way we communicate ideas, but actually structure our perceptions and understandings from the beginning. Bringing together the perspectives of linguistics and philosophy, Lakoff and Johnson offer an intriguing and surprising guide to some of the most common metaphors…


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Book cover of Grand Old Unraveling: The Republican Party, Donald Trump, and the Rise of Authoritarianism

Grand Old Unraveling By John Kenneth White,

It didn’t begin with Donald Trump. When the Republican Party lost five straight presidential elections during the 1930s and 1940s, three things happened: (1) Republicans came to believe that presidential elections are rigged; (2) Conspiracy theories arose and were believed; and (3) The presidency was elevated to cult-like status.

Long…

Book cover of Metaphor and Thought

Clare Williams Author Of An Economic Sociology of Law Reimagined: Beyond Embeddedness

From my list on how we use metaphor and how metaphor uses us.

Why am I passionate about this?

I’ve been fascinated by (and in love with) language for as long as I can remember; how and why it works, and how slight alterations in phrasing and framing can produce vastly different results in practice. I love looking out for metaphors and phrases that function as tools, directing how we understand and engage with the world. While my research applies these insights to both law and economics, the key takeaways are widely applicable and relevant to all areas of life. I hope you enjoy these books as much as I have.

Clare's book list on how we use metaphor and how metaphor uses us

Clare Williams Why did Clare love this book?

This is a recommendation for those who want to go into a bit more depth with metaphor. The book is an edited collection of chapters written by experts who explore how metaphor constructs our reality, looking at metaphor as forms of language, and metaphor as forms of mental representation. Admittedly, there’s a little more jargon in this one, but the chapters are an excellent starting point for reflecting on the applications and implications of the way we talk and why it matters.

By Andrew Ortony (editor),

Why should I read it?

2 authors picked Metaphor and Thought as one of their favorite books, and they share why you should read it.

What is this book about?

Metaphor and Thought, first published in 1979, reflects the surge of interest in and research into the nature and function of metaphor in language and thought. In this revised and expanded second edition, the editor has invited the contributors to update their original essays to reflect any changes in their thinking. Reorganised to accommodate the shifts in central theoretical issues, the volume also includes six new chapters that present important and influential fresh ideas about metaphor that have appeared in such fields as the philosophy of language and the philosophy of science, linguistics, cognitive and clinical psychology, education and artificial…


Book cover of Don't Believe a Word: The Surprising Truth About Language

Clare Williams Author Of An Economic Sociology of Law Reimagined: Beyond Embeddedness

From my list on how we use metaphor and how metaphor uses us.

Why am I passionate about this?

I’ve been fascinated by (and in love with) language for as long as I can remember; how and why it works, and how slight alterations in phrasing and framing can produce vastly different results in practice. I love looking out for metaphors and phrases that function as tools, directing how we understand and engage with the world. While my research applies these insights to both law and economics, the key takeaways are widely applicable and relevant to all areas of life. I hope you enjoy these books as much as I have.

Clare's book list on how we use metaphor and how metaphor uses us

Clare Williams Why did Clare love this book?

Shariatmadari writes beautifully, and this book will make you think differently about how we use language and how that language uses and shapes us, both as individual actors and as a society. Our language – those everyday vocabularies and grammars that we deploy without a second thought – is neither original nor value-free; instead, “to speak is ‘to swim in an inherited stream of images and words’”, crafted by generations before us. For small talk, this may not matter so much. But for the bigger, weightier things in life, for the things that really matter, the way we talk can have real consequences on what we are able to understand, and how we are able to respond.

By David Shariatmadari,

Why should I read it?

1 author picked Don't Believe a Word as one of their favorite books, and they share why you should read it.

What is this book about?

Think you know language? Think again.

There are languages that change when your mother-in-law is present. The language you speak could make you more prone to accidents. Swear words are produced in a special part of your brain.

Over the past few decades, we have reached new frontiers of linguistic knowledge. Linguists can now explain how and why language changes, describe its structures, and map its activity in the brain. But despite these advances, much of what people believe about language is based on folklore, instinct, or hearsay. We imagine a word's origin is it's "true" meaning, that foreign languages…


Book cover of I Is an Other: The Secret Life of Metaphor and How it Shapes the Way We See the World

Clare Williams Author Of An Economic Sociology of Law Reimagined: Beyond Embeddedness

From my list on how we use metaphor and how metaphor uses us.

Why am I passionate about this?

I’ve been fascinated by (and in love with) language for as long as I can remember; how and why it works, and how slight alterations in phrasing and framing can produce vastly different results in practice. I love looking out for metaphors and phrases that function as tools, directing how we understand and engage with the world. While my research applies these insights to both law and economics, the key takeaways are widely applicable and relevant to all areas of life. I hope you enjoy these books as much as I have.

Clare's book list on how we use metaphor and how metaphor uses us

Clare Williams Why did Clare love this book?

Have you ever noticed that we use active metaphors for stock market gains (“the markets have climbed”) but passive metaphors for losses (“markets have tumbled”)? Have you wondered if this can legitimize the expectation that stock market gains are earned, while losses are then simply the result of forces beyond traders’ control?

Both law and economics claim to be value-neutral and prefer clear language, but both are “drenched” in metaphor and Geary unpicks some of the key metaphors here in forensic detail. Many of these metaphors are now so taken for granted that we no longer notice them. But they have a powerful role in shaping how we understand and respond to economic and legal concepts.

By James Geary,

Why should I read it?

1 author picked I Is an Other as one of their favorite books, and they share why you should read it.

What is this book about?

According to "New York Times" bestselling author James Geary, Elvis Presley was more than just a rock star - he was also a master at metaphor. But as Geary posits in this lively and informative book on one of our most basic forms of language, metaphor does more than provide a good chorus for us to dance to. It also wholly forms how people look at and experience the world and drives invention and creativity. Although most people would assume that metaphor's only place of influence is in literature and song, as Geary argues, metaphors are found in all aspects…


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Book cover of Uniting the States of America: A Self-Care Plan for a Wounded Nation

Uniting the States of America By Lyle Greenfield,

We’ve all experienced the overwhelming level of political and social divisiveness in our country. This invisible “virus” of negativity is, in part, the result of the name-calling and heated rhetoric that has become commonplace among commentators and elected leaders alike. 

My book provides a clear perspective on the historical and…

Book cover of Bullshit Jobs: A Theory

Diana Finch Author Of Value Beyond Money: An Exploration of The Bristol Pound and The Building Blocks for An Alternative Economic System

From my list on our thought-provoking socio-economic system.

Why am I passionate about this?

All my life, I’ve been aware that there are many layers to reality, many of which are human fabrications. Some are physical, like roads. Some are social, like healthcare. But the ones that control our lives the most, and that determine our global outcomes (poverty, war and ecological degradation for example), are ideological. The most powerful of these is our economic system. If we are to address the meta-crisis, I feel passionately that we need to be able to question and reimagine the economy. All the books I’ve chosen have been really important in helping me to think differently about things we usually take for granted.

Diana's book list on our thought-provoking socio-economic system

Diana Finch Why did Diana love this book?

The main thing I love about this book is that it made me laugh so much! Don’t get me wrong; it’s a really serious book about one of the worst aspects of our economic system, namely that so many of us are trapped in jobs that are either pointless (in the grand scheme of things) or actively making things worse.

I really appreciated the readable style and use of humorous terminology that made it easy to understand what might otherwise be complicated topics.

By David Graeber,

Why should I read it?

1 author picked Bullshit Jobs as one of their favorite books, and they share why you should read it.

What is this book about?

'Spectacular and terrifyingly true' Owen Jones
'Explosive' John McDonnell, New Statesman, Books of the Year
'Thought-provoking and funny' The Times

Be honest: if your job didn't exist, would anybody miss it? Have you ever wondered why not? Up to 40% of us secretly believe our jobs probably aren't necessary. In other words: they are bullshit jobs. This book shows why, and what we can do about it.

In the early twentieth century, people prophesied that technology would see us all working fifteen-hour weeks and driving flying cars. Instead, something curious happened. Not only have the flying cars not materialised, but…


Book cover of Any Human Power

Diana Finch Author Of Value Beyond Money: An Exploration of The Bristol Pound and The Building Blocks for An Alternative Economic System

From my list on our thought-provoking socio-economic system.

Why am I passionate about this?

All my life, I’ve been aware that there are many layers to reality, many of which are human fabrications. Some are physical, like roads. Some are social, like healthcare. But the ones that control our lives the most, and that determine our global outcomes (poverty, war and ecological degradation for example), are ideological. The most powerful of these is our economic system. If we are to address the meta-crisis, I feel passionately that we need to be able to question and reimagine the economy. All the books I’ve chosen have been really important in helping me to think differently about things we usually take for granted.

Diana's book list on our thought-provoking socio-economic system

Diana Finch Why did Diana love this book?

I love this book because it offers a thrutopian vision of how we can get from the mess we are in to a better future for humanity and planet earth. I think it’s powerful because it’s a novel that blends the spiritual realm with the all-too-profane reality of social media and political corruption.

I love Manda’s writing. I love the way she changes rhythm and juxtaposes words to really focus attention on the important points. The story itself is a compelling page-turner, and more than that, I think it might just initiate the needed change.

By Manda Scott,

Why should I read it?

1 author picked Any Human Power as one of their favorite books, and they share why you should read it.

What is this book about?

Dream deeply. Rise up strong. Change is coming ... the visionary new thriller from the Sunday Times bestselling author.

How do you help the people you love create a future you're proud to leave behind?

From acclaimed author Manda Scott comes a visionary thriller of a lifetime. As Lan lies dying, she makes a promise that binds her long into the Beyond. A decade later her teenage granddaughter is caught up in an international storm of outrage that unleashes the rage of a whole, failed generation. For one shining fragment of time, the world is with her. But then the…


Book cover of Dog Whistle Politics: How Coded Racial Appeals Have Reinvented Racism and Wrecked the Middle Class

Jennifer Saul Author Of Dogwhistles and Figleaves: How Manipulative Language Spreads Racism and Falsehood

From my list on how manipulative language stokes racism.

Why am I passionate about this?

I’m a citizen of both the US and the UK, and in 2016, I watched as both my countries were suddenly pulled in shocking political directions, with Brexit in the UK and Trump’s election in the US. In both cases, strong pre-existing norms against openly racist speech seemed to vanish overnight. As a philosopher of language who worked on both deception and racism, I wanted to know how this happened. This has led me to an enduring interest in the ways that manipulative language can change norms around racism, allowing what was once unthinkable to become normal.

Jennifer's book list on how manipulative language stokes racism

Jennifer Saul Why did Jennifer love this book?

I found this book from 2013 deeply illuminating about how we have come to be in the place we are today. It explains how words like "welfare" have become weapons serving multiple nefarious purposes: they help to stoke racism, hatred, and division. And by doing that, they keep groups that share common goals—like low-wage workers seeking a living wage—from uniting to achieve these goals.

Although it’s not out yet, I’m eager for the 2025 revision, which will be updated to reflect all that has happened since Donald Trump's rise.

By Ian Haney Lspez,

Why should I read it?

1 author picked Dog Whistle Politics as one of their favorite books, and they share why you should read it.

What is this book about?

Campaigning for president in 1980, Ronald Reagan told stories of Cadillac-driving "welfare queens" and "strapping young bucks" buying T-bone steaks with food stamps. In trumpeting these tales of welfare run amok, Reagan never needed to mention race, because he was blowing a dog whistle: sending a message about racial minorities inaudible on one level, but clearly heard on another. In doing so, he tapped into a long political tradition that started with George Wallace
and Richard Nixon, and is more relevant than ever in the age of the Tea Party and the first black president.

In Dog Whistle Politics, Ian…


Book cover of Future Politics: Living Together in a World Transformed by Tech

Gabriella Rosen Kellerman Author Of Tomorrowmind: Thriving at Work with Resilience, Creativity, and Connection—Now and in an Uncertain Future

From my list on how work is changing and what it means for workers.

Why am I passionate about this?

I’ve devoted my career to helping people achieve their potential and improve their wellbeing. One of the greatest challenges we’re all facing today is the highly unnatural world of work in which we all must perform. I’ve been fortunate both to lead large teams in this environment and to guide the Fortune 1000 on how to help their people thrive in its midst. Achieving sustainable peak performance requires that we understand what we are up against. This book list is a great place to start!

Gabriella's book list on how work is changing and what it means for workers

Gabriella Rosen Kellerman Why did Gabriella love this book?

Future Politics takes the conversation to the societal level, looking at how technology will change the fabric of our communities. Susskind brings an expert eye to a sweeping body of knowledge and resists simple narratives. This book is dense, but worth the effort for those looking to understand the dynamics that will shape society as we know it, for better and for worse.

Susskind is a scholar of history and politics and brings that love of fundamental political questions to this work. I enjoy how he anchors modern questions about the implications of technology for freedom, for example, in much older debates about freedom and the State.

By Jamie Susskind,

Why should I read it?

1 author picked Future Politics as one of their favorite books, and they share why you should read it.

What is this book about?

Politics in the Twentieth Century was dominated by a single question: how much of our collective life should be determined by the state, and what should be left to the market and civil society?

Now the debate is different: to what extent should our lives be directed and controlled by powerful digital systems - and on what terms?

Digital technologies - from artificial intelligence to blockchain, from robotics to virtual reality - are transforming the way we live together. Those who control the most powerful technologies are increasingly able to control the rest of us. As time goes on, these…


Book cover of Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants
Book cover of Thinking, Fast and Slow
Book cover of Metaphors We Live By

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