From the list on for solo founders building businesses.
Who am I?
Alex Hillman is always thinking about the intersection of people, relationships, trust, and business. He’s an author, educator, and community builder. These days, he splits his time between operating Indy Hall, which is one of the oldest coworking spaces in the world; teaching creative people how to bootstrap their own businesses at Stacking the Bricks; and collaborating with people and organizations towards the goal of helping 10,000 people become sustainably independent by 2029.
Alex's book list on for solo founders building businesses
Discover why each book is one of Alex's favorite books.
Why did Alex love this book?
Whether you sell products or services, customers don’t really buy either: they buy outcomes. And it’s not enough to understand what people want to accomplish, truly successful businesses deeply understand how customers view their own success, and how to create a path from where they currently are to where they want to be.
In Badass, Kathy uses her unique and very visual learning style to help you get in the head of your customers and understand the world from their point of view. There’s a shortlist of people who’ve had a huge impact on my career, and Kathy Sierra is at the top of that very shortlist. This book embodies that impact, I consider it required reading.
Why should I read it?
1 author picked Badass as one of their favorite books, and they share why you should read it.
What is this book about?
Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn't live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that…
- Coming soon!