100 books like Badass

 In story after story Mark shares that the key to connecting with people is to be “More Interested Than Interesting.” 

The author shares a multitude of thoughtful questions, that you will certainly want to begin to employ to communicate your interest in others. And of course, the reason I love Just Listen is that no one will ever become great at “Leading with Questions” without becoming a great listener!

When your family/staff/ friends feel heard, your relational effectiveness will skyrocket! 

One of the most valuable lessons I’ve learned is how to manage my own fear and excitement. How we react to the world around us is one of the few things we are truly in control of! This is the book that helped me most to shift the way I perceive and react to things, allowing me to live more calmly in my work and my life even in the face of complexity, fear, even success. 

This book is weirdly simple, almost child-like in its cadence, but don’t let the simplicity fool you. I found it valuable to sit with the short parables and examples especially when I’m having an emotional response surrounding a business decision. 

This was the first book based on Buddhist teachings that I ever read and made sense to me in a practical way. The writing style is strange (and the author has a truly bizarre… show more.

This book is not at all what it seems. If you’ve ever struggled with a project or idea, especially as it grows in complexity, the metaphor of the mythical Hydra may have come to mind. In the myths, the Hydra is especially dangerous because every time you cut off one of its heads, two more grow back in its place. 

Kinda like a project or business that seems impossible to finish. 

Unlike most business books that beat you over the head with case studies, this book uses a single short story styled as a fairytale to unlock and teach dozens of valuable business lessons from across dozens of fields of study: psychology, planning, marketing, negotiation, and more. Half of the fun of reading this book is realizing each time the story is teaching you something useful. It’s like a little treasure hunt of business knowledge all on its own!

The most insidious mistakes we make are the ones we didn’t even realize we were making. This short book brilliantly shines a light on the thousands of “invisible” choices that we make in our work and our lives, but more importantly, the author guides us on how to begin correcting them.

Using examples and case studies, author David Dylan Thomas helps you bring awareness to three lenses of bias that are guaranteed to be affecting your work: how biases impact our own individual experiences and choices, how they wiggle their way into our teams and leadership structures, and how they get wired directly into the products and services we deliver. 

If you care about creating long-lasting and equitable results with your work, you need to read this book.

As a UX researcher myself, I love how this book explains UX research methods simply and clearly.

I appreciate how it presents everything within a rich background of context and history. For me, this is the book I go to when I need to figure out how to best explain some research approach to a client.

I also appreciate how it also includes sections on myths and incorrect ideas which helps me when I sometimes need to explain to a client why their approach may need to be adjusted to be more methodologically correct.

Finally, I think this is a great book for UX designers to understand when and how to involve research in their efforts.

One of the most crucial elements of my marketing journey was to understand the use of “hooks” that clever brands build into their products and messages. I found this book explains the most effective strategies to bring innovation to your business while scaling it to become an influential brand both online and offline. Because social media reshaped our world in a way that people have short attention spans, from the book I learned how to grab potential audiences’ attention by communicating effectively. The book is an excellent guide on succeeding with brand communication in our short attention span world, so highly recommended to everyone.

I enjoyed reading about Chandler’s experience in publishing, and I liked his approach to documenting his actual experiences/strategies and sharing them with others. I don’t just want to read that an author has earned six figures; I want to know how they did it. Chandler has built a name for himself, offering his expertise in all things book publishing and marketing.

This is the best book I have read about how to become a profitable toy inventor. Richard Levy, the toy inventor responsible for the Furby and many other massive successes, is the real deal. His inventing tips and advice are absolutely priceless. He is the perfect example of the right person to take inventing advice from! By that I mean, he is an inventor who has achieved repeat commercial success.

In my years as a book marketer and book publicist I have found the real experts in this field are other authors. These are the people whose livelihoods depend on selling books. This is not a hobby for David Gaughran, being an author is how he makes a living. As a result, he’s studied, analyzed, and written about what makes a successful book and graciously shared this knowledge with fellow authors.

The fact that he is a bestselling author himself and has taken the time to analyze Amazon in every way conceivable way is reason enough to buy this book. I highly recommend Let’s Get Visible and consider it a must-read for all authors.

Modern business management without marketing is unthinkable. Marketing is Philip Kotler, and Philip Kotler is marketing. The two are inextricably linked. The descendant of Ukrainian immigrants has shaped the world of marketing like no one else. In this book, he tells not only his personal story, but also the story of marketing. So when you read it, you kill two birds with one stone. You get to know an extremely versatile contemporary and you learn all about a very important management discipline.