From the list on creativity in marketing and business education.
Who am I?
I have studied creativity for 40 years and, along with the textbook I wrote, I am continually teaching my marketing students how to become more creative. I have unequivocally demonstrated that everyone who wants to become more creative can do so with the appropriate tutelage. This is why I get so much satisfaction from teaching creativity and it is why I wrote my book that I am highlighting here.
Stephen's book list on creativity in marketing and business education
Why did Stephen love this book?
Leonardo da Vinci was arguably the most creative person who ever walked the earth. He is known by many as an artist but his most impressive contributions came in the form of inventions. Imagine in the fifteen hundreds conceptualizing tanks, automatic weaponry, and parachutes. He was so far ahead of his time that people thought he was crazy.