Why am I passionate about this?

Almost 20 years ago, I committed to investing all of my money–starting with my cash–in ways that align with my values. It’s been a long and arduous journey, even with the help of financial advisors. When I retired, I took control of my money and realized investing this way does not have to be that hard. Moreover, most women want to invest in their values, but no one is helping them. So, I wrote a book to share the knowledge I’ve gained over 40 years as an investor. Later, I co-founded Invest for Better, a non-profit that puts women into investment clubs to help them become confident, values-aligned investors.   


I wrote

Activate Your Money: Invest to Grow Your Wealth and Build a Better World

By Janine Firpo,

Book cover of Activate Your Money: Invest to Grow Your Wealth and Build a Better World

What is my book about?

My book provides the knowledge women need to achieve both financial and social returns. Written for smart, savvy women who…

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The books I picked & why

Book cover of Girls Just Wanna Have Impact Funds: A Feminist Guide to Changing the World with Your Money

Janine Firpo Why did I love this book?

This small, beautifully laid out book was published a few years after mine–and it does a great job of introducing readers to a range of topics related to values-aligned investing.

It lays out the case for values-aligned investing and then gives you a few pages on topics as diverse as bonds and cryptocurrency. The highly visual nature of the book makes this a quick and engaging read

By Camilla Falkenberg, Emma Due Bitz, Anna-Sophie Hartvigsen

Why should I read it?

1 author picked Girls Just Wanna Have Impact Funds as one of their favorite books, and they share why you should read it.

What is this book about?

What if building your own personal wealth didn't have to come at the expense of the planet?

Put your money where your mouth is when it comes to handling your finances and join the Female Invest trio on a mission to investigate sustainable stocks and funds, angel investing, and empowering initiatives-for both you and the planet.

Cutting through the noise, this trusted resource will rationalize the vast scope of the term "sustainable investing" and consider how investments, funds, stocks, and shares can be responsible, ethical, green, and impactful-enabling you to partake in a truly circular economy. Ditching the jargon shrouding…


Book cover of The Social Justice Investor: Advance Your Values While Building Wealth, Whether a Few Dollars or Millions

Janine Firpo Why did I love this book?

It is great to see women stepping up to write investment books that go beyond the status quo–a financial system developed primarily by men for men. Rather, they help us to think–and act–differently.

Unlike other books about investing for impact, this book leads with stories. Although the book addresses practical questions like: Do I need a financial advisor? How do I start as a 401(k) or DIY investor? How do I want to define risk and return?it also tells the stories of women (and a few men) who are paving a new way of investing for others to follow, inspiring you to join them. 

By Andrea Longton,

Why should I read it?

1 author picked The Social Justice Investor as one of their favorite books, and they share why you should read it.

What is this book about?

Whether you have $100 or $100 million in your bank account, you have the power to change the world for the better.

Having lived through recessions and pandemics, we all recognize the importance of financial well-being. But we are also living in a time of uncertainty, marked by injustice, climate crisis, and social change. How do we reconcile these two things--our financial well-being and our desire to advocate for a more just and equitable world? Perhaps you already donate to causes you care about, or you're looking to start, but the world of finance and investment feels intimidating, especially if…


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Book cover of Benghazi! A New History of the Fiasco that Pushed America and its World to the Brink

Benghazi! A New History of the Fiasco that Pushed America and its World to the Brink By Ethan Chorin,

Benghazi: A New History is a look back at the enigmatic 2012 attack on the US mission in Benghazi, Libya, its long-tail causes, and devastating (and largely unexamined) consequences for US domestic politics and foreign policy. It contains information not found elsewhere, and is backed up by 40 pages of…

Book cover of Angel: How to Invest in Technology Startups--Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000

Janine Firpo Why did I love this book?

As women, we have been primarily taught to save. Investment advice, when given, is usually focused on the stock market. But there are so many other options!

I was in my 50s before I realized I could be an angel investor. When I learned that only 2% of all venture capital invested in the United States goes to female teams, I wanted some of my money to support those women. So, I started educating myself.

Of all the books I read about angel investing, this was my absolute favorite. It was laid out well and introduced me to all the concepts I needed to know to get started as an angel.  

By Jason Calacanis,

Why should I read it?

1 author picked Angel as one of their favorite books, and they share why you should read it.

What is this book about?

One of Silicon Valley's most successful angel investors shares his rules for investing in startups. There are two ways to make money in startups: create something valuable-or invest in the people that are creating valuable things. Over the past twenty-five years, Jason Calacanis has made a fortune investing in creators, spotting and helping build and fund a number of successful technology startups-investments that have earned him tens of millions of dollars. Now, in this enlightening guide that is sure to become the bible for twenty-first century investors, Calacanis takes potential angels step-by-step through his proven method of creating massive wealth:…


Book cover of Put Your Money Where Your Life Is: How to Invest Locally Using Self-Directed IRAs and Solo 401(k)s

Janine Firpo Why did I love this book?

While writing my book, I learned about investment opportunities that I had never heard about before, even though I had decades of experience as an investor and had a series of financial advisors.

A great example is the Self-Directed IRA, a type of retirement account rarely discussed even though it is enormously powerful. While most retirement accounts and 401(k)s offer a small set of bond and stock market funds you can invest in, SDIRAs allow you to invest in almost anything as long as you follow the rules.

This book does a great job of explaining SDIRAs and Solo 401(k)s, how they work, and how you can set one up with some of your retirement assets. 

By Michael H. Shuman,

Why should I read it?

1 author picked Put Your Money Where Your Life Is as one of their favorite books, and they share why you should read it.

What is this book about?

"As so many Americans feel powerless to confront a financial system designed to serve the few, Shuman offers us real choices: tools that align our lives with our values. That's power. I love this highly readable, timely, surprising book."
--Frances Moore Lappé, author of Daring Democracy and Diet for a Small Planet

Americans agree on very little these days, but red state conservatives and blue state progressives can agree on one critical point: Wall Street can no longer be trusted. Yet most of us continue to invest our money in the stocks and bonds of Fortune 500 companies, transferring our…


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Book cover of From Side Hustle to Main Hustle to Millionaire: 13 Lessons to Turn Your Passion Into a Passive Paycheck

From Side Hustle to Main Hustle to Millionaire By Ryan Scribner,

It's time to quit your day job. Anyone with the desire can start a side hustle, and there are more opportunities now than ever before. YouTube personality and personal finance guru Ryan Scribner went from a dead-end job to the limitless potential of self-employment by harnessing the power of the…

Book cover of The Shareholder Action Guide: Unleash Your Hidden Powers to Hold Corporations Accountable

Janine Firpo Why did I love this book?

Shareholder activism is a very powerful tool for people who want to use their investments to hold corporations accountable for their actions and ensure that CEOs consider the impact of their businesses on the long-term well-being of our families, communities, and environment.

This book explains shareholder activism, how it works, and how to use your investments to participate. It also introduces you to freely available online tools that you can use to better understand the types of businesses and impact you are making with your current stock portfolio–because all of our money is having an impact. The question is whether that impact is something you abhor or support.  

By Andrew Behar,

Why should I read it?

1 author picked The Shareholder Action Guide as one of their favorite books, and they share why you should read it.

What is this book about?

“A valuable call to action for small shareholders to change the ways big corporations do business.”
—Robert Reich, former US Secretary of Labor

Want to make misbehaving corporations mend their ways? You can! If you own their stock, corporations have to listen to you. Shareholder advocate Andrew Behar explains how to exercise your proxy voting rights to weigh in on corporate policies—you only need a single share of stock to do it. If you’ve got just $2,000 in stock, Behar shows how you can go further and file a resolution to directly address the board of directors. And even if…


Explore my book 😀

Activate Your Money: Invest to Grow Your Wealth and Build a Better World

By Janine Firpo,

Book cover of Activate Your Money: Invest to Grow Your Wealth and Build a Better World

What is my book about?

My book provides the knowledge women need to achieve both financial and social returns. Written for smart, savvy women who want to know the impact their money has on the world, it delivers the depth of information you need to make informed investment decisions across your entire portfolio. Starting with cash and proceeding asset class by asset class, this book provides core investment knowledge as well as concrete examples of how you can invest your money to support the future you want to see.

My book has a companion website that contains downloadable tools for action and a curriculum for women who want to start and run values-aligned investment clubs.

Book cover of Girls Just Wanna Have Impact Funds: A Feminist Guide to Changing the World with Your Money
Book cover of The Social Justice Investor: Advance Your Values While Building Wealth, Whether a Few Dollars or Millions
Book cover of Angel: How to Invest in Technology Startups--Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000

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