100 books like Financially Capable

I couldn’t resist recommending this book, mainly because it is such a clever title! How can you suddenly, unexpectedly, become a restaurant manager? It is a brilliant story that lots of readers can identify with, the way you might suddenly find yourself in a role that you did not plan to take on. 

As well as telling a personal story, it outlines all the pitfalls of working out how to be the best manager you can be, and the lessons in how to deal with staff and customers in order to be a successful restaurant manager. Lots of tips, questions, and suggested rules to help you along the way.  

I have followed Steve’s website for some time, fascinated by the notion of being labelled an “introvert” and what this actually means.

As an entrepreneur, a small business owner for many years, there is no doubt that according to some definitions, I also have signs of being an introvert. Not something usually associated with an entrepreneurial spirit!

The book is a thought-provoking study of how the typical traits of introversion can be utilized in a business setting, what they can bring to the team in any organisation, and basically what a valuable contribution they can make. Whether you consider yourself to be an introvert or are part of a team with different skills and traits, this book can trigger some interesting conversations in the workplace. 

The reference to selling yourself in the title, not just about being a salesperson for a business, made me dig deeper to find out what the message was. After all, there are lots of business books about selling so what will be different here?

The crucial thing is that you are the important part of selling in any context, the need to see your own self-worth and be confident, and ultimately to laugh to live longer!

There are references to different personality and character traits, and the need to be honest about who you are and the personal brand you are creating. Lots of ideas about setting goals, dealing with any fear of ‘selling’, and a useful resource whatever the context in life or work. 

We all know how important it is to reach the target audience for your product or service, whatever business sector you operate in, so as an author, this is particularly relevant for me.

The good thing about the book is that it does not just focus on having an online presence but confirms the need to ensure you have offline presence too. 

It is a practical approach based around four steps to creating your brand and the strategy to reach the audience, with examples of how the suggested strategies work. It is a realistic discussion about techniques we need to use today in order to reach the widest possible audience. I shall be trying the four steps out for myself! 

Bo Burlingham is an original editor for Inc. Magazine, leading that publication from its founding in Boston through its acquisition and relocation to New York CIty. This collection of “real life” exiting stories is entertaining and a quick read. The subjects are actual business owners, although most had middle-market companies that attract far more interest than the average Main Street (Under $3,000,000 value) businesses. As the author says, “No two exits are exactly alike.” 

Alex has a really deep understanding of running a modern business, and operating as a digital nomad living across the world. She has written an inspirational companion guide to give you the motivation and resources you need to start your own entrepreneurial journey. This stuff is not taught in universities, but truly unlocks the power to lead the life that you want to lead. 

Jay Conrad Levinson is one of my heroes. His first book, Guerrella Marketing, released when he was in his 50s, and went on to sell more copies than any other marketing book in history. A legendary creative genius from the ad world, he was teaching a class on impromptu, clever marketing tactics when his students (which included Steve Jobs and Larry Ellison) begged Jay to write the book that became the bestseller. Jay’s amazing book shows what’s possible when you apply lots of creativity and audacity to any marketing challenge. If you’ve read my earlier book, you’ll see plenty of Jay’s influence, starting with his foreword.

I learned from Verne firsthand at two separate multi-year courses at the Massachusetts Institute of Technology that were held for high-growth entrepreneurs.

In Scaling Up, he lays out what needs to be done at different stages/sizes of an organization to move to the next level. Like the other books I've recommended, he provides candid advice and practical ways to implement the ideas outlined in the book.

Ivan Light’s Ethnic Enterprise in America utilizes both sociological and historical analysis.

From my perspective, what makes Light’s classic book unique and important is its’ detailed discussion of “rotating credit associations.”

These were/are community-based networks that allow participants to raise capital for a variety of economic projects (such as starting or growing a business).

According to Light, Chinese Americans and Japanese Americans regularly (and successfully) used rotating credit associations; African Americans did not (although rotating credit associations were/are a part of African tradition).

Ethnic Enterprise in America plausibly suggests that this form of “cultural amnesia” can be linked to the trauma associated with the enslavement of transplanted Africans in America.

Published over fifty years ago, this book remains useful and informative.    

There are numerous books and websites on how to launch an online business. However, with any business, you need to learn how to get your very first customer, even without a ton of money to spend on customer acquisition. I haven't found that information in other places.

Other guides lack practical information for finding customers on a budget. However, Jeff Walker’s book is truly a how-to guide in that regard.