100 books like Sales and Selling Yourself

By Rick Breitweiser,

Here are 100 books that Sales and Selling Yourself fans have personally recommended if you like Sales and Selling Yourself. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Surprise Restaurant Manager

Jacqueline Jeynes Author Of Managing Health & Safety in a Small Business

From my list on managing a small business, including risks and boring bits.

Why am I passionate about this?

Mentioning health and safety is a great turn-off at parties when someone asks what you do for a living! Starting my training company 30 years ago, and later representing UK small business, it also became clear that we needed a practical, hands-on approach not a theoretical framework to ensure the safety and health of workers. Having five sons of my own (yes, really) gave even more reason to ensure people understood risk assessment, so my first book was published. Twenty years later, I am still writing non-fiction books and passionate about health and safety.

Jacqueline's book list on managing a small business, including risks and boring bits

Jacqueline Jeynes Why did Jacqueline love this book?

I couldn’t resist recommending this book, mainly because it is such a clever title! How can you suddenly, unexpectedly, become a restaurant manager? It is a brilliant story that lots of readers can identify with, the way you might suddenly find yourself in a role that you did not plan to take on. 

As well as telling a personal story, it outlines all the pitfalls of working out how to be the best manager you can be, and the lessons in how to deal with staff and customers in order to be a successful restaurant manager. Lots of tips, questions, and suggested rules to help you along the way.  

By Ken McGarrie,

Why should I read it?

1 author picked The Surprise Restaurant Manager as one of their favorite books, and they share why you should read it.

What is this book about?

Surprise - you're in charge now!

Steady money and new opportunities awaited as you moved up from server or bartender to front-of-house manager. But too often, restaurant management find themselves leading with minimal training, a ton of responsibilities, and no clue how to improve. You've run the Friday night rush, you've juggled expectations of staff and guests-but have you figured out how to improve while keeping the business profitable?

In The Surprise Restaurant Manager, learn from Ken McGarrie, a restaurant operator who has helped launched dozens of successful restaurants, as he gives you the power to master the unexpected challenges…


Book cover of The Corporate Introvert: How to Lead and Thrive with Confidence

Jacqueline Jeynes Author Of Managing Health & Safety in a Small Business

From my list on managing a small business, including risks and boring bits.

Why am I passionate about this?

Mentioning health and safety is a great turn-off at parties when someone asks what you do for a living! Starting my training company 30 years ago, and later representing UK small business, it also became clear that we needed a practical, hands-on approach not a theoretical framework to ensure the safety and health of workers. Having five sons of my own (yes, really) gave even more reason to ensure people understood risk assessment, so my first book was published. Twenty years later, I am still writing non-fiction books and passionate about health and safety.

Jacqueline's book list on managing a small business, including risks and boring bits

Jacqueline Jeynes Why did Jacqueline love this book?

I have followed Steve’s website for some time, fascinated by the notion of being labelled an “introvert” and what this actually means.

As an entrepreneur, a small business owner for many years, there is no doubt that according to some definitions, I also have signs of being an introvert. Not something usually associated with an entrepreneurial spirit!

The book is a thought-provoking study of how the typical traits of introversion can be utilized in a business setting, what they can bring to the team in any organisation, and basically what a valuable contribution they can make. Whether you consider yourself to be an introvert or are part of a team with different skills and traits, this book can trigger some interesting conversations in the workplace. 

By Steve Friedman,

Why should I read it?

1 author picked The Corporate Introvert as one of their favorite books, and they share why you should read it.

What is this book about?

An Introvert’s Ultimate Guide to Becoming an Inspiring Leader

Discover How to Bring to Life Your Hidden Talents and Strengths

Leadership for introverts resembles a tree. For a tree’s canopy to be expansive and beautiful, it must have healthy roots, strong branches, and an environment in which it can flourish.

For an introvert to flourish in a corporate environment, you must learn how to lead with authenticity and certainty.
In this Non-Fiction Grand Prize winner (April 2022 Authors Marketing International) and Award-Winning (January 2022 NonFiction Authors Association Book Awards Program), The Corporate Introvert shows you exactly how to build a…


Book cover of Financially Capable: A Friendly Guide to Building Whole-Health Wealth

Jacqueline Jeynes Author Of Managing Health & Safety in a Small Business

From my list on managing a small business, including risks and boring bits.

Why am I passionate about this?

Mentioning health and safety is a great turn-off at parties when someone asks what you do for a living! Starting my training company 30 years ago, and later representing UK small business, it also became clear that we needed a practical, hands-on approach not a theoretical framework to ensure the safety and health of workers. Having five sons of my own (yes, really) gave even more reason to ensure people understood risk assessment, so my first book was published. Twenty years later, I am still writing non-fiction books and passionate about health and safety.

Jacqueline's book list on managing a small business, including risks and boring bits

Jacqueline Jeynes Why did Jacqueline love this book?

I would not normally be drawn to a title about being financially capable as I like to think I am already (whether that is true or not)!

It starts with statements about how difficult it is for people to talk about money, and how wary people are of asking questions about managing their finances. A great starting point asks the reader to remember their first memory about money, then discusses how this impacts dealings in later life.

It is well written, easy to follow, with question-and-answer sections at the end of each chapter. While he includes eight key areas of wellbeing, the focus is on managing and improving, if necessary, your own financial position. So yes, I did find it interesting and considered all the points raised to check my own situation. 

By Matt Paradise,

Why should I read it?

1 author picked Financially Capable as one of their favorite books, and they share why you should read it.


Book cover of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

Jacqueline Jeynes Author Of Managing Health & Safety in a Small Business

From my list on managing a small business, including risks and boring bits.

Why am I passionate about this?

Mentioning health and safety is a great turn-off at parties when someone asks what you do for a living! Starting my training company 30 years ago, and later representing UK small business, it also became clear that we needed a practical, hands-on approach not a theoretical framework to ensure the safety and health of workers. Having five sons of my own (yes, really) gave even more reason to ensure people understood risk assessment, so my first book was published. Twenty years later, I am still writing non-fiction books and passionate about health and safety.

Jacqueline's book list on managing a small business, including risks and boring bits

Jacqueline Jeynes Why did Jacqueline love this book?

We all know how important it is to reach the target audience for your product or service, whatever business sector you operate in, so as an author, this is particularly relevant for me.

The good thing about the book is that it does not just focus on having an online presence but confirms the need to ensure you have offline presence too. 

It is a practical approach based around four steps to creating your brand and the strategy to reach the audience, with examples of how the suggested strategies work. It is a realistic discussion about techniques we need to use today in order to reach the widest possible audience. I shall be trying the four steps out for myself! 

By Becky Robinson,

Why should I read it?

1 author picked Reach as one of their favorite books, and they share why you should read it.

What is this book about?

Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.

Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it’s a question of numbers—the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact.

Reach provides a clear and structured…


Book cover of Stupid Men Jokes : And Other Laughing Matters

Jass Richards Author Of Too Stupid to Visit

From my list on funny bits to make you laugh out loud.

Why am I passionate about this?

Years ago, when I went to Montreal to get my Master's degree in Philosophy, I decided to become a stand-up comic at the same time. I soon realized that I had a lot more fun coming up with the funny bits than I did being ignored or heckled while on stage delivering them. So I became a sit-down comic. (Well, a sprawled-on-the-couch comic.) I've since written and published several novels, which contain a lot of funny bits, but I decided, in addition, to publish the leftover or funny-on-their-own bits in a separate book. Hence, Too Stupid to Visit.

Jass' book list on funny bits to make you laugh out loud

Jass Richards Why did Jass love this book?

Over twenty years old and still funny. This collection includes many 'traditional jokes'—the kind that start with a question, then provide an unexpected/funny answer (such as "How many men does it take to change a lightbulb? Ten—one to put it in and nine to congratulate him down at the bar."). But it also includes other bits ("Three wise men? You've got to be joking."). It also includes a section titled "Top Twenty Stupid Chat-up Lines and How to Retort."

By Jasmine Birtles, Liz Hughes,

Why should I read it?

1 author picked Stupid Men Jokes as one of their favorite books, and they share why you should read it.


Book cover of Mountain Man Dance Moves: The McSweeney's Book of Lists

Jass Richards Author Of Too Stupid to Visit

From my list on funny bits to make you laugh out loud.

Why am I passionate about this?

Years ago, when I went to Montreal to get my Master's degree in Philosophy, I decided to become a stand-up comic at the same time. I soon realized that I had a lot more fun coming up with the funny bits than I did being ignored or heckled while on stage delivering them. So I became a sit-down comic. (Well, a sprawled-on-the-couch comic.) I've since written and published several novels, which contain a lot of funny bits, but I decided, in addition, to publish the leftover or funny-on-their-own bits in a separate book. Hence, Too Stupid to Visit.

Jass' book list on funny bits to make you laugh out loud

Jass Richards Why did Jass love this book?

I discovered McSweeney's late in life, but immediately bookmarked the 'Lists' section of their website for regular reading. Who knew they'd actually published a book of lists? The cool thing about it is that every list is written by someone different. It's delightful to discover so many funny people! Being funny about so many weird things! Something for everyone, surely...

By McSweeney's,

Why should I read it?

1 author picked Mountain Man Dance Moves as one of their favorite books, and they share why you should read it.

What is this book about?

If a mountain man felt compelled to dance, how would he do it? If koala bears could talk, what would they say? And what’s the right pickup line, if you’re a necrophiliac? (Maybe “I’m pretty sure I’m not going to get you pregnant.”)
 
In the throes of debates like these, we’re lucky to have the learned people of McSweeney’s Internet Tendency, America's best low-budget humor website, and their edifying work. From their best-looking writers comes this collection of over three hundred lists, including...
“Signs Your Unicorn Is Cheating on You.”"Errors in Communication Between My Hairdresser and Me, in the Form…


Book cover of We Were All Someone Else Yesterday

Seth Brown Author Of The Disapproval of My Toaster

From my list on human poetry for an increasingly inhuman world.

Why am I passionate about this?

I've been writing poetry since second grade, although oddly it took me until after college (where I was Class Poet) to start writing poetry that *gasp* didn't rhyme. (Did I mention I grew up on Ogden Nash and Shel Silverstein?) I started attending local poetry slams and then poetry festivals like WordXWord, and listening and performing there showed me what poetry could be. Poems can crystalize in a few lines a universal truth you've felt for years but been unable to express. I think that's amazing. (I also think it's better with a dash of humor mixed in, because I'm a humor columnist and I'm biased.)

Seth's book list on human poetry for an increasingly inhuman world

Seth Brown Why did Seth love this book?

So, we often think of what is human as being vulnerable and real. Which this book is. But to me, the pinnacle of humanity is humor, and the ability to use humor even in tough times is what makes humanity great. Which this book also is. It's got tough times but it's got a whole lot of humor mixed in, from the funny bits in the sad poems, to full-on non-stop barrages of humor in poems like "Jesus Christ Super Toaster" which had me in hysterics when I saw it performed.

And I'm realizing from making my whole list, that's what I want. I want hilarious poems when I'm in a good mood, and when I'm feeling sad and human, I still want to explore that in a funny way.

By Omar Holmon,

Why should I read it?

1 author picked We Were All Someone Else Yesterday as one of their favorite books, and they share why you should read it.

What is this book about?

A hybrid text that deals most urgently in the articulation of growth and grief. After the loss of his mother, Omar Holmon re-learns how to live by immersing himself in popular culture, becoming well-versed in using the many modes of pop culture to spell out his emotions. This book is made up of both poems and essays, drenched in both sadness and unmistakable humor. Teeming with references that are touchable, no matter what you do or don’t know, this book feels warm and inviting.


Book cover of Finish Big: How Great Entrepreneurs Exit Their Companies on Top

John F. Dini Author Of Your Exit Map: Navigating the Boomer Bust

From my list on business owners planning a transition.

Why am I passionate about this?

I have been a coach to business owners for the last 25 years, with a concentration on exit planning for the last twelve. During that time I have personally worked with over 500 owners. I’ve written 4 books on the subject, two of which were award winners. I’ve seen so many owners who built excellent businesses, but are stymied by how to leave them without deserting their employees and customers. Almost two-thirds of business owners over 60 years old have no plan for the transition of their businesses. I am on a mission to fix that.

John's book list on business owners planning a transition

John F. Dini Why did John love this book?

Bo Burlingham is an original editor for Inc. Magazine, leading that publication from its founding in Boston through its acquisition and relocation to New York CIty. This collection of “real life” exiting stories is entertaining and a quick read. The subjects are actual business owners, although most had middle-market companies that attract far more interest than the average Main Street (Under $3,000,000 value) businesses. As the author says, “No two exits are exactly alike.” 

By Bo Burlingham,

Why should I read it?

1 author picked Finish Big as one of their favorite books, and they share why you should read it.

What is this book about?

Bo Burlingham, the bestselling author of Small Giants, returns with Finish Big, an original guide to exiting your company successfully and gracefully.

"Finish Big is for all those founder/leaders who want to do more than take...it is for the ones who want to leave something behind." Simon Sinek, author of Start with Why and Leaders Eat Last

"Practical and profound, fast-moving and thought-provoking, masterful in its clear prose and compelling stories- Bo Burlingham has once again done a tremendous service in deploying his craft." Jim Collins, author of Good to Great and co-author of Built to Last and Great by…


Book cover of The Secrets Of Business For Young Entrepreneurs

Heather Smith Author Of Xero For Dummies

From my list on small business owners.

Why am I passionate about this?

I’m Heather Smith and I love writing. I love Accounting and AccounTech. I gratefully sit at the Ikigai inflection point, where my profession, passion, vocation, and mission intersect, and I can use my explanation skills to empower others in the accounting industry. Ikigai is a Japanese concept referring to something that gives a person a sense of purpose, a reason for living. Believing Accountants don't save lives, Accountants save livelihoods; I use my superpower of explanation to educate the accounting profession about accounting technology and modern accounting practices. I do this through many channels including my latest book Xero for Dummies, 5th edition. 

Heather's book list on small business owners

Heather Smith Why did Heather love this book?

Alex has a really deep understanding of running a modern business, and operating as a digital nomad living across the world. She has written an inspirational companion guide to give you the motivation and resources you need to start your own entrepreneurial journey. This stuff is not taught in universities, but truly unlocks the power to lead the life that you want to lead. 

By Alex Falcon Huerta,

Why should I read it?

1 author picked The Secrets Of Business For Young Entrepreneurs as one of their favorite books, and they share why you should read it.

What is this book about?

Once you start a business you'll wonder why the hell you didn't do it before! And so the journey starts, but what should every young entrepreneur know about having and being in business so it has the best chance of being a success? This rich, original and motivating resource shares the secrets that can make you more and better prepared for life as a business owner, boss and entrepreneur. Written to be your companion, guide, inspiration and resource - it's great to know that there are many others that have been on the journey before you, and have words of…


Book cover of Scaling Up: How a Few Companies Make It...and Why the Rest Don't

Tom Salonek Author Of The 100: Building Blocks for Business Leadership

From my list on practical, hands-on business leadership.

Why am I passionate about this?

I'm the Founder and CEO of Intertech, an IT firm I started over 30 years ago. I've written three books and more than 100 articles on business, leadership, and technology. Intertech has won over 50 awards for growth, workplace best practices, and employee engagement including being named one of the Best 30 Employers in Tech by Fortune Magazine and one of the Top 10 Consulting firms in America by Consulting Magazine.  

Tom's book list on practical, hands-on business leadership

Tom Salonek Why did Tom love this book?

I learned from Verne firsthand at two separate multi-year courses at the Massachusetts Institute of Technology that were held for high-growth entrepreneurs.

In Scaling Up, he lays out what needs to be done at different stages/sizes of an organization to move to the next level. Like the other books I've recommended, he provides candid advice and practical ways to implement the ideas outlined in the book.

By Verne Harnish,

Why should I read it?

3 authors picked Scaling Up as one of their favorite books, and they share why you should read it.

What is this book about?

Winner of the International Book Awards for General Business


Winner of the Readers' Favorite International Book Award for Non-Fiction Business



It’s been over a decade since Verne Harnish’s best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of a firm. Scaling Up focuses on the four major decision areas every company must get…


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