Fans pick 100 books like Thinking in Bets

By Annie Duke,

Here are 100 books that Thinking in Bets fans have personally recommended if you like Thinking in Bets. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Gödel, Escher, Bach: An Eternal Golden Braid

Yehonathan Sharvit Author Of Data-Oriented Programming

From my list on become a great developer.

Why am I passionate about this?

I boast a two-decade-long career in the software industry. Over the years, I have diligently honed my programming skills across a multitude of languages, including JavaScript, C++, Java, Ruby, and Clojure. Throughout my career, I have taken on various management roles, from Team Leader to VP of Engineering. No matter the role, the thing I have enjoyed the most is to make complex topics easy to understand.

Yehonathan's book list on become a great developer

Yehonathan Sharvit Why did Yehonathan love this book?

This book profoundly influenced my thinking process, combining the worlds of mathematics, art, and music. I was captivated by how the book explores the deep connections between Gödel’s incompleteness theorems, Escher’s art, and Bach’s art of counterpoint.

The book’s puzzles and thought experiments pushed me to think more abstractly and critically. Despite being dense, I found it incredibly rewarding and eye-opening. I recommend this book to anyone interested in logic, creativity, and the nature of human thought. It’s a masterpiece!

By Douglas R. Hofstadter,

Why should I read it?

14 authors picked Gödel, Escher, Bach as one of their favorite books, and they share why you should read it.

What is this book about?

Douglas Hofstadter's book is concerned directly with the nature of maps" or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Goedel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.


Book cover of Influence: The Psychology of Persuasion

Melina Palmer Author Of What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics

From my list on brainy branding that results in buying.

Why am I passionate about this?

The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand. 

Melina's book list on brainy branding that results in buying

Melina Palmer Why did Melina love this book?

No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.

If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!

By Robert B. Cialdini,

Why should I read it?

24 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…


Book cover of Sapiens: A Brief History of Humankind

Karl Lillrud Author Of AI Your Second Brain: Evolve or Go Extinct

From my list on teach you to embrace the future.

Why am I passionate about this?

I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.

Karl's book list on teach you to embrace the future

Karl Lillrud Why did Karl love this book?

Yuval Noah Harari connects the dots between our past and the future, providing insights into how we've shaped and been shaped by innovation.

This book inspired me to think about the broader implications of AI and technology on our species. It fuels my passion for leveraging innovation to make a positive impact on society.

By Yuval Noah Harari,

Why should I read it?

27 authors picked Sapiens as one of their favorite books, and they share why you should read it.

What is this book about?

100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?

In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…


Book cover of Thinking, Fast and Slow

Karl Lillrud Author Of AI Your Second Brain: Evolve or Go Extinct

From my list on teach you to embrace the future.

Why am I passionate about this?

I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.

Karl's book list on teach you to embrace the future

Karl Lillrud Why did Karl love this book?

This book transformed my understanding of human cognition. I love how Daniel Kahneman delves into the dual systems that drive our thoughts—intuitive and deliberate.

This book helped me recognize cognitive biases and informed how I develop AI technologies that align with human behavior. It reinforced the importance of designing AI that complements our natural thinking patterns.

By Daniel Kahneman,

Why should I read it?

47 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.

What is this book about?

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…


Book cover of The Selfish Gene

Dennis L. Krebs Author Of Survival of the Virtuous: How We Became a Moral Animal

From my list on how we became a moral animal.

Why am I passionate about this?

When I was younger, I got into a lot of trouble. Many good-hearted people helped me. In part, this inspired me to become a clinical psychologist. When I was in graduate school at Harvard, I became disillusioned with clinical psychology and inspired to figure out why people are motivated to help others. During this process, a lecturer from the Biology Department, Robert Trivers, approached me and we exchanged drafts of papers we were writing. Trivers’ ideas caused me to see altruism and morality in an entirely different, and much more valid, way. In Survival of the Virtuous I demonstrate how psychological findings on altruism and morality can be gainfully interpreted from an evolutionary perspective.  

Dennis' book list on how we became a moral animal

Dennis L. Krebs Why did Dennis love this book?

More than thirty years ago, when I was conducting research on the psychology of altruism and moral development, a biologist recommended that I read The Selfish Gene

Reading Dawkins’ book caused me to change my theoretical orientation completely.  It enabled me to see that if I wanted to understand altruism and morality, I needed to understand how the genes that guide the construction of the mental mechanisms that cause us to help others evolved. 

Although the title of the book implies that we are selfish by nature, the contents explain how selfish genes can guide the development of unselfish animals.  

By Richard Dawkins,

Why should I read it?

4 authors picked The Selfish Gene as one of their favorite books, and they share why you should read it.

What is this book about?

The million copy international bestseller, critically acclaimed and translated into over 25 languages.

As influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units of information, and in which organisms can be seen as vehicles for their replication. This imaginative, powerful, and stylistically brilliant work not only brought the insights of Neo-Darwinism to a wide audience, but galvanized the biology
community, generating much debate and stimulating whole new areas of research. Forty…


Book cover of The Paradox of Choice: Why More Is Less

Yoav Blum Author Of The Coincidence Makers: A Novel

From my list on happiness and the choices we make to get it.

Why am I passionate about this?

As I was writing The Coincidence Makers I found out I am not writing about coincidences, at all. I found out I was writing about fate and free will, about the way we make choices, and how these choices affect us, define us and change us. Choices and the way they build our happiness is the theme of this list, which is made out of books that I read before or during the writing process of my own (fiction) book, and probably influenced it, one way or another.

Yoav's book list on happiness and the choices we make to get it

Yoav Blum Why did Yoav love this book?

More is not always better. More choices, more options—although they are what we crave to have and even see them as part of our definition of "freedom" sometimescan be devastating and paralyzing. As I was writing my own book, which deals a lot with choices and the way we make them, Barry Schwartz's clear and smart book was a reminder about how narrowing down our options can be a good thing.

By Barry Schwartz,

Why should I read it?

3 authors picked The Paradox of Choice as one of their favorite books, and they share why you should read it.

What is this book about?

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions-both big and small-have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all…


Book cover of Fantasyland: How America Went Haywire: A 500-Year History

Joel Stein Author Of In Defense of Elitism: Why I'm Better Than You and You Are Better Than Someone Who Didn't Buy This Book

From my list on saving democracy from populism.

Why am I passionate about this?

I started worrying about populism in 2008, when vice-presidential candidate Sarah Palin chastised the elitists, whom she defined as “people who think they’re better than anyone else.” Meanwhile, she thought she was so much better than anyone else that she could serve as backup leader of the world despite the fact that she believed that the political leader of the United Kingdom is the queen. After she lost she vowed, “I’m never going to pretend like I know more than the next person. I’m not going to pretend to be an elitist. In fact, I’m going to fight the elitist.” She was unaware that there is a third option: to study so that you know more than the next person. 

Joel's book list on saving democracy from populism

Joel Stein Why did Joel love this book?

The co-creator of SPY magazine, Kurt Andersen was my hero in high school. He’s been an NPR radio host, a novelist, a magazine editor, and a co-author with Alec Baldwin on their Trump book. But this book feels like all the thinking he’s done in those places put in one place. It’s a textbook of American history from the Puritans until today, through the lens of our special predilection for conspiracy, con artists, and fabulists, both on the left and the right, and how it all culminates in the 1960s. So smart, so funny, so jealous.

By Kurt Andersen,

Why should I read it?

2 authors picked Fantasyland as one of their favorite books, and they share why you should read it.

What is this book about?


You're entitled to your own opinion but not your own facts

Fantasy is the USA's primary product. From the Pilgrim Fathers onward America has been a place where renegades and freaks came in search of freedom to create their own realities with little objectively regulated truth standing in their way. The freedom to invent and believe whatever the hell you like is, in some ways, an unwritten constitutional right. But, this do-your-own-thing freedom also is the driving credo of America's current transformation where the difference between opinion and fact is rapidly crumbling.

So how did we get to this weird…


Book cover of Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

Alex Shahidi Author Of Risk Parity: How to Invest for All Market Environments

From my list on commonly overlooked investing core principles.

Why am I passionate about this?

As a student of the markets and investing for 3 decades and a professional investment advisor overseeing billions of dollars for over 2 decades, I have discovered that most investment books and information lack real insight. Much of what I read and see is not thoughtful or deeply researched and merely a regurgitation of what everyone else is saying. I’ve learned that most of what is thought to be conventional thinking is remarkably poorly supported by independent, unbiased research. The books on my recommended list go beyond what you’d read in the average investment book to uncover truly insightful knowledge that I believe can help readers take their investment understanding to the next level. 

Alex's book list on commonly overlooked investing core principles

Alex Shahidi Why did Alex love this book?

The investment world is dominated by players who essentially have the same beliefs and say the same things. I love writers who offer a unique perspective informed by an independent framework.

One of the greatest challenges in investing is distinguishing luck from skill. Taleb does a masterful job of raising the readers’ awareness of this common oversight. I believe reading this book will make you a more thoughtful investor. 

By Nassim Nicholas Taleb,

Why should I read it?

6 authors picked Fooled by Randomness as one of their favorite books, and they share why you should read it.

What is this book about?

Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable?

This book is the bestselling sensation that will change the way you think about business and the world. It is all about luck: more precisely, how we perceive luck in our personal and professional experiences. Nowhere is this more obvious than in the markets - we hear an entrepreneur has 'vision' or a trader is 'talented', but all too often their performance is down to chance rather than…


Book cover of The Millionaire Mind

André Stewart Author Of Epitome of the Mind

From my list on reboot your mindset and relationship with financial security.

Why am I passionate about this?

I grew up in poverty in the deep south of Georgia in the 80s where heavy racism existed. We survived on food stamps, living in a 2 bedroom wooden house with a tin roof that my grandfather and uncle built. It was a town of three thousand people all living, acting, and believing the same beliefs. Everyone had a poor mindset and thought that life everywhere was the same as ours. By changing the way my mind thinks, I became a banker for 10 years with 15+ years in financial services. I'm now also a 3x author, bestselling author, a Certified Coach and Certified NLP Practitioner, owner of multiple businesses, and live in two countries.

André's book list on reboot your mindset and relationship with financial security

André Stewart Why did André love this book?

The Millionaire Mind is a non-fiction book that provides a detailed analysis of the traits and characteristics of millionaires in the United States.

From the outside looking in or from what we are taught you understand that wealth was passed down and most rich people came from money or are extremely smart. Based on reading this book, I understand that it is a false narrative and in fact almost 95% of millionaires are self-made and were B & C students in college.

This book is what helped me actually change my beliefs on becoming a millionaire and made it a reality. Understanding that most millionaires were just like me but looked different and had similar backgrounds, I just followed the steps that they did and achieved the same goal.

This book will actually help you become a millionaire or at least help you understand it’s possible for anyone who applies…

By Thomas J. Stanley,

Why should I read it?

2 authors picked The Millionaire Mind as one of their favorite books, and they share why you should read it.

What is this book about?

Describes the qualities that enabled individuals to become millonaires, and looks at their childhood, education, and choice of vocation.


Book cover of Living Your Life Out Loud: How to Unlock Your Creativity

Jeff Davidson Author Of The 60 Second Innovator

From my list on becoming more innovative.

Why am I passionate about this?

I am the recognized expert on work-life balance, harmony, and integrative issues, and since 2009, hold the registered trademark from the USPTO as the “Work-Life Balance Expert®." My books have been featured in 68 of the top 75 American newspapers and, in two instances, advertised in Time Magazine and The Wall Street Journal. In all, 16 of my books are published in Chinese, among them Simpler Living, appearing as a 3-volume set, Everyday Project Management, The 60 Second Innovator, The 60 Second Organizer, The 60 Second Self-Starter, Ten Minute Guide to Time Management, and Ten Minute Guide to Project Management. I also have 13 books published in Arabic.

Jeff's book list on becoming more innovative

Jeff Davidson Why did Jeff love this book?

Here is a book that I found to be highly engaging. The Greek philospher Plato was quoted as saying that "you can discover more about a person in an hour of play than in a year of conversation." If so, he has offered us a valid rationale for taking a stroll with someone whom we've just encountered, versus meeting at, say, a restaurant. The authors discuss one study where up to 90% of 5-year-olds tested as being highly creative. Yet by age 7, this figure declines 10%, and then declines to 2% after age 8. Hence, creativity seemingly declines as structured education begins.

Creativity involves the pressure to 'keep up' along with a bombardment of information. The accelerating pace of environmental damage is symptomatic of damage to the human spirit. One centurion said, “I lived my life" so that I would exceed age 100. For nearly all of his life,…

By Salli Rasberry, Padi Selwyn,

Why should I read it?

1 author picked Living Your Life Out Loud as one of their favorite books, and they share why you should read it.

What is this book about?

An anecdotal manual offers guidelines on how to eliminate stress, resist external pressures, overcome financial obstacles, set and pursue healthy goals, and realize inner potential through creative expression. Original.


Book cover of Gödel, Escher, Bach: An Eternal Golden Braid
Book cover of Influence: The Psychology of Persuasion
Book cover of Sapiens: A Brief History of Humankind

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