100 books like The General Theory of Employment, Interest and Money

By John Maynard Keynes,

Here are 100 books that The General Theory of Employment, Interest and Money fans have personally recommended if you like The General Theory of Employment, Interest and Money. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Thinking, Fast and Slow

Scott Galloway Author Of The Algebra of Wealth: A Simple Formula for Financial Security

From my list on helping you be your best self.

Why am I passionate about this?

I try to use my platform to  help people consider how to live a more meaningful life. I've made mistakes, learned from them, and want to pass on those lessons. There are many definitions of success and fulfillment and many paths to achieve it. I hope by telling my story others can avoid some of the mistakes I made.

Scott's book list on helping you be your best self

Scott Galloway Why did Scott love this book?

Professor Kahneman’s ideologies on decision-making have helped me in business and my personal life.

His insights have enhanced my decision-making process and helped me navigate the strait between instinct and decision. His insights have encouraged me to delegate routine decisions, allowing me to reserve my mental energy for the most critical choices.

By Daniel Kahneman,

Why should I read it?

42 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.

What is this book about?

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…


Book cover of Nudge: Improving Decisions about Health, Wealth, and Happiness

Markus Eberl Author Of War Owl Falling: Innovation, Creativity, and Culture Change in Ancient Maya Society

From my list on innovation in the past when this wasn't yet a thing.

Why am I passionate about this?

As an archaeologist, I love prehistoric things and what can I learn from them about the people that made them and left them behind. I study ancient Maya commoners in what is now modern Guatemala. Their material remains are humble but include depictions and symbols normally found in the palaces of Maya kings and queens. First I wondered and then I studied how the title-giving war owl fell into the hands of Maya commoners. By approaching this process as innovation, I discuss creativity in the past and cultural changes that result from it.

Markus' book list on innovation in the past when this wasn't yet a thing

Markus Eberl Why did Markus love this book?

This book introduced the concept of nudging into the public discourse, and I guess all of us have encountered it one way or the other. How many reminders have I gotten to sign up for this or that program?… Alas, I love Thaler and Sunstein's concept of choice architects. It made me think about power as a capacity to affect not only people but also the very framework in which people make decisions.

By Cass R. Sunstein, Richard H. Thaler,

Why should I read it?

4 authors picked Nudge as one of their favorite books, and they share why you should read it.

What is this book about?

Now available: Nudge: The Final Edition

The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow

Named a Best Book of the Year by TheEconomist and the Financial Times

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion…


Book cover of Irrational Exuberance

Robert Isaak Author Of Brave New World Economy: Global Finance Threatens Our Future

From my list on the world economy, finance trends, and options.

Why am I passionate about this?

Since completing my PhD in political economy (dissertation: ‘International Integration and Foreign Policy Decision-making’) I have gone deeper into economic origins of change (eg. Modern Inflation, coauthored with well-known economist Wilhelm Hankel in Bologna, Italy at Johns Hopkins SAIS) and find the interactions between economic, politics, and psychology fascinating—presenting an infinite number of ‘Sherlock Holmes-like puzzles’. We are all now confronted with political, economic, and psychological uncertainties, put on high speed due to the war in Ukraine and great power tensions. So it is time to learn about the origins of our problems and their trends in order to better cope and find a basis for individual, if not collective, peace.

Robert's book list on the world economy, finance trends, and options

Robert Isaak Why did Robert love this book?

Shiller predicted both the dot-com crisis (2001) and the financial crisis stemming from real estate (2008) in advance in two editions of this book.

Since receiving the Nobel prize in economics he published his book Narrative Economics: How Stories Go Viral which together with the book recommended will help the reader predict the timing of coming economic trends.

By Robert J. Shiller,

Why should I read it?

2 authors picked Irrational Exuberance as one of their favorite books, and they share why you should read it.

What is this book about?

In this revised, updated, and expanded edition of his New York Times bestseller, Nobel Prize-winning economist Robert Shiller, who warned of both the tech and housing bubbles, cautions that signs of irrational exuberance among investors have only increased since the 2008-9 financial crisis. With high stock and bond prices and the rising cost of housing, the post-subprime boom may well turn out to be another illustration of Shiller's influential argument that psychologically driven volatility is an inherent characteristic of all asset markets. In other words, Irrational Exuberance is as relevant as ever. Previous editions covered the stock and housing markets--and…


Book cover of Stabilizing an Unstable Economy

Joseph Vogl Author Of The Ascendancy of Finance

From my list on the political power of contemporary finance.

Why am I passionate about this?

How did I – as a scholar of German literature – turn to economic topics? That had a certain inevitability. When I left for Paris in the early nineties, reading traces of anthropological knowledge in literature and aesthetics of the 18th century, I came across economic ideas on almost every page, in natural history, in medicine, in philosophy, in encyclopedias, in the theories of signs and in the teachings of beauty. There was circulation, communication, flows of exchange all over the place, and the Robinsons were the model. This reinforced the impression that the human being was engaged in aligning himself with homo oeconomicus. The question of  modern economics has therefore become unavoidable for me.

Joseph's book list on the political power of contemporary finance

Joseph Vogl Why did Joseph love this book?

Minsky’s thesis on financial instability is a brilliant intellectual blow against the liberal legend concerning the balancing powers of (financial) markets.

It suggests that manifest crises and breakdowns are not simply caused by external tremors, by fiscal or political coups de théâtre; rather, they are brought about by the parameters and endogenous movements of the financial economy itself.

Unlike cybernetic and self-regulating systems, the financial market is inclined to be spooked by its own tranquillity and destabilized by its own stability. The very efficiency of its functioning turns out to be utterly dysfunctional.

By Hyman P. Minsky,

Why should I read it?

2 authors picked Stabilizing an Unstable Economy as one of their favorite books, and they share why you should read it.

What is this book about?

"Mr. Minsky long argued markets were crisis prone. His 'moment' has arrived." -The Wall Street Journal

In his seminal work, Minsky presents his groundbreaking financial theory of investment, one that is startlingly relevant today. He explains why the American economy has experienced periods of debilitating inflation, rising unemployment, and marked slowdowns-and why the economy is now undergoing a credit crisis that he foresaw. Stabilizing an Unstable Economy covers:

The natural inclination of complex, capitalist economies toward instability Booms and busts as unavoidable results of high-risk lending practices "Speculative finance" and its effect on investment and asset prices Government's role in…


Book cover of Getting Price Right: The Behavioral Economics of Profitable Pricing

Jeet Mukherjee Author Of Pricing with Confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation

From my list on make an impact in your organization through pricing.

Why am I passionate about this?

I’ve been working in value-based pricing for over 20 years and I’ve seen firsthand how it can transform a company’s profits when done right and executed properly through sales. While the specific strategies and tactics vary across industries, company size, and product offerings, many of the foundations and logic behind those strategies can be learned, and must be understood in order to grow a company’s revenue and profit growth in today’s markets. I’d love to connect about any of these topics – feel free to reach out on LinkedIn!

Jeet's book list on make an impact in your organization through pricing

Jeet Mukherjee Why did Jeet love this book?

This book takes a deeper look into the psychology of choices and pricing.

It helps provide more context and understanding around some familiar tactics and what drives buyer’s decisions. While price setting can be a technical activity, leaders need to understand the softer/behavioral skills to sell that price both internally and externally. Both components are important in order to get your pricing right.

By Gerald Smith,

Why should I read it?

1 author picked Getting Price Right as one of their favorite books, and they share why you should read it.

What is this book about?

Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association

How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?

Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-a firm's or manager's pricing orientation-results in a better long-term pricing strategy. He explores how pricing actually happens in practice and shows…


Book cover of Negotiation

Bill Eddy Author Of So, What's Your Proposal? Shifting High-Conflict People from Blaming to Problem-Solving in 30 Seconds!

From my list on negotiating anything.

Why am I passionate about this?

When I got out of college, I fell in love with mediation—resolving other people’s conflicts in all kinds of settings. In developing my mediation career, I got deep into psychology as a therapist, and then deep into law, as a family lawyer. Putting these professions together, I developed a niche in handling high conflict personalities in family, workplace, and legal disputes. Now I teach how to mediate and negotiate with high conflict people around the world. I am excited to share how to negotiate in high conflict situations to bring peace to relationships everywhere. 

Bill's book list on negotiating anything

Bill Eddy Why did Bill love this book?

I got this book when I was in law school and found it to be filled with insights that I never expected nor got anywhere else. It must be good because it’s on its 8th edition now! However, I should warn you that it’s dense (over 600 pages) and designed for students. But for the reader who wants to become a serious professional negotiator, this is the book I keep referring back to. This is for the person who wants a really deep dive into the subject of negotiations. It covers every aspect from psychology to economics to closing the deal. 

By Roy Lewicki, Bruce Barry, David Saunders

Why should I read it?

1 author picked Negotiation as one of their favorite books, and they share why you should read it.

What is this book about?

Negotiation is a critical skill needed for effective management. Negotiation 8e by Roy J. Lewicki, David M. Saunders, and Bruce Barry explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflict and its resolution. It is relevant to a broad spectrum of management students, not only human resource management or industrial relations candidates.


Book cover of The Aristocracy of Talent: How Meritocracy Made the Modern World

Dag Detter Author Of The Public Wealth of Nations: How Management of Public Assets Can Boost or Bust Economic Growth

From my list on how we as societies can thrive in challenges ahead.

Why am I passionate about this?

I advise private and public sector clients on the unlocking of value from public assets. After a few years in investment banking in Asia and Europe, I was asked to lead the comprehensive restructuring of Sweden’s USD70bn national portfolio of commercial assets—the first attempt by a European government to systematically address the ownership and management of government enterprises and real estate. This experience has allowed me to work in over thirty countries and serve as a Non-Executive Director. Ultimately sharing the collective experience in two books written together with Stefan Fölster—The Public Wealth of Nations—which was awarded The Economist and Financial Time’s best book of the year, as well as The Public Wealth of Cities.

Dag's book list on how we as societies can thrive in challenges ahead

Dag Detter Why did Dag love this book?

Would you rather that your local football team or even the national team was selected through family ties or political connections? How did meritocracy—the idea that people should be advanced according to their talents rather than their birthbecome the world's ruling ideology? Why is meritocracy now under attack from both right and left? Adrian Wooldridge shows what transformative effects it has had everywhere it has been adopted, especially once women were brought into the meritocratic system. He also shows how meritocracy has now become corrupted and argues that the recent stalling of social mobility is the result of the failure to complete the meritocratic revolution. Rather than abandoning meritocracy, he says, we should call for its renewal.

By Adrian Wooldridge,

Why should I read it?

2 authors picked The Aristocracy of Talent as one of their favorite books, and they share why you should read it.

What is this book about?

THE TIMES BOOK OF THE YEAR

'This unique and fascinating history explains why the blame now being piled upon meritocracy for many social ills is misplaced-and that assigning responsibilities to the people best able to discharge them really is better than the time-honoured customs of corruption, patronage, nepotism and hereditary castes. Wooldridge upends many common assumptions and provides an indispensable back story to this fraught and pressing issue.' Steven Pinker

'The Aristocracy of Talent provides an important and needed corrective to contemporary critiques of meritocracy. It puts meritocracy in an illuminating historical and cross-cultural perspective that shows how crucial the…


Book cover of Mixed Signals: How Incentives Really Work

John A. List Author Of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

From my list on changing the world and/or yourself.

Why am I passionate about this?

My passion is using field experiments to explore economic questions. Since the early 1990s I have generated more than 200 papers published in academic journals using the world as my lab. That’s what we do as academics. The problem is that locked away in these journals is an enormous amount of wisdom and insights that can not only help the realm of academia, but also change the world as we know it. The brilliant authors of these books unlock the ideas and knowledge found in the academic papers that are full of jargon and math, aimed towards a narrow audience, and put them in language aimed towards the masses where real change can be implemented.  

John's book list on changing the world and/or yourself

John A. List Why did John love this book?

Many people are now aware of the power of incentives. However, it is not hard to find examples of times when incentives and signals do not align.

Take an example addressed in this book: organizations highlight teamwork but use individual incentives. Incentives and signals can help you achieve your goals, but you must make sure that incentives are signally what you intend.

My co-author of The Why-Axis and many academic papers, Uri Gneezy, combines learnings from behavioral economics, game theory, psychology, and fieldwork to teach you to do just that. You will learn how to ensure that your incentives send the signal that you want. 

By Uri Gneezy,

Why should I read it?

1 author picked Mixed Signals as one of their favorite books, and they share why you should read it.

What is this book about?

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world

Incentives send powerful signals that aim to influence behavior. But often there is a conflict between what we say and what we do in response to these incentives. The result: mixed signals.

Consider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasizes quality but pays for quantity. Employing real-world scenarios just like this to illustrate this everyday phenomenon, behavioral economist…


Book cover of Curious: The Desire to Know and Why Your Future Depends On It

Keith A. Quesenberry Author Of Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

From my list on business books to master the art and science of brand storytelling.

Why am I passionate about this?

After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.

Keith's book list on business books to master the art and science of brand storytelling

Keith A. Quesenberry Why did Keith love this book?

Like discovering the hidden process for generating ideas, discovering the hidden power of curiosity unleashed my capabilities and improved my efforts.

Leslie explains that curiosity declines as we grow older and as technology increases. Both work against a sustained quest for understanding that leads to insight, innovations, and ideas. If you know this, you can nurture your desire to know and stay curious in a modern world where we can seemingly answer any question almost instantly.

This book opened my eyes to new possibilities illuminating new ways to become a more engaging brand storyteller. 

By Ian Leslie,

Why should I read it?

1 author picked Curious as one of their favorite books, and they share why you should read it.

What is this book about?

"I have no special talents," said Albert Einstein. "I am only passionately curious." Everyone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. So why are many of us allowing our curiosity to wane? In Curious, Ian Leslie makes a passionate case for the cultivation of our "desire to know." Just when the rewards of curiosity have never been higher, it is misunderstood, undervalued, and increasingly monopolized by a cognitive elite. A "curiosity divide" is opening up. This…


Book cover of The Theory of Money and Credit

Michael G. Pento Author Of The Coming Bond Market Collapse: How to Survive the Demise of the U.S. Debt Market

From my list on fiscal destruction of America’s foundation of freedom.

Why am I passionate about this?

My passion is to prepare clients' investments for the impending debt crisis. That is why I started Pento Portfolio Strategies and created the Inflation/Deflation and Economic Cycle Model. The US faces an entirely new paradigm – due to onerous debt, central banks are forced to either massively monetize the nation's debt or allow a cathartic deflationary depression to reset the economy. Our government is now compelled to seek a condition of perpetual inflation to maintain the illusion of prosperity and solvency. Our central bank is now walking the economy on a tightrope between inflation and deflation. This will require a vastly different and active investment strategy to fit the new dynamic.

Michael's book list on fiscal destruction of America’s foundation of freedom

Michael G. Pento Why did Michael love this book?

Written over a century ago, this is a book for the ages.

I read this book early in my career, and it provided a basis for understanding money that helped form my current economic theories. Mises reveals how money originated in the market and how its value is based on its efficacy as a commodity in exchange.

Mises concisely lays out the case for sound money with no inflation and introduces the beginnings of a full-scale business cycle theory. 

By Ludwig von Mises,

Why should I read it?

1 author picked The Theory of Money and Credit as one of their favorite books, and they share why you should read it.

What is this book about?

"It is impossible to grasp the meaning of the idea of sound money if one does not realize that it was devised as an instrument for the protection of civil liberties against despotic inroads on the part of governments." - from The Theory of Money and Credit

Originally published in 1912, Ludwig von Mises's The Theory of Money and Credit remains today one of economic theory's most influential and controversial treatises. Von Mises's examination into monetary theory changed forever the world of economic thought when he successfully integrated "macroeconomics" into "microeconomics" -previously deemed an impossible task -as well as offering…


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