Here are 23 books that Blue Ocean Strategy fans have personally recommended if you like
Blue Ocean Strategy.
Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I have been thinking about spiritual things since I was around 9 years old, and as soon as I was old enough, I was off learning experientially in the world. This has allowed for deep learning and understanding of a wide range of subjects, particularly spirituality and ultimate reality. I teach philosophy, religious studies, and politics in my day job, and so, now on the cusp of 46 years, I can truly say I love spiritual and philosophical thought. I also think it’s hard to write books about these topics and I love how allegory and fable can be so accessible.
I completely had my perspective literally turned upside down and reframed by this book. I could not stop thinking about how interesting the idea that everyone is yourself is. I learned about empathy and experienced a huge shift in my consciousness because of this book.
I also loved the spiritual adventure and the journey. I am always inspired by seeing other people’s perspectives, and this book is a whole deep dive into a better understanding of how to see them.
In The Four Agreements, bestselling author don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love.
• A New York Times bestseller for over a decade • Translated into 46 languages worldwide
“This book by don Miguel Ruiz, simple yet so powerful, has made a tremendous difference in how I think and act in every encounter.” — Oprah Winfrey
We are thrilled to present this carefully curated book list. As passionate advocates for leadership, self-mastery, and health and well-being, we have handpicked these titles to inspire and empower individuals on their journey toward personal and professional growth. Each book within this collection resonates with principles that we believe are pivotal for fostering resilience, achieving self-mastery, and maintaining a healthy and balanced lifestyle. Whether you're seeking leadership insights, self-help guidance, or ways to enhance your overall well-being, these books offer a diverse range of perspectives and actionable strategies. We hope this collection becomes a valuable resource for you on your path to personal excellence. – Colleen Callander & Shannah Kennedy.
This book took me by surprise; it is an eye-opening epic read highlighting the importance of energy, not just time, as an area that is most important to focus on and master.
As a previous sufferer of burnout, it taught me that, unlike time, energy is finite and pivotal for peak performance. This book took me on a journey and framework where I could practically think about my life in terms of energy (rather than just time) and maximise this in the areas of physical, emotional, mental, and spiritual health; just superb.
I also loved the concept, which we are never taught, that recovery is just as important as performance and to think more like an athlete in my everyday life. Energy is everything to me, so I found this book truly transformative!
I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.
As a strategy consultant for over two decades, let me tell you: the world is full of bad strategy. This book lays out so clearly what makes bad strategy bad, as well as what good strategy consists of. Rumelt uses examples from business, of course, but he goes far beyond that realm, too.
The book opens with a description of how Admiral Horatio Nelson defeated Napoleon’s forces in the Battle of Trafalgar. Rumelt, a Professor at UCLA, gives recommendations that are specific, tied to examples, and actionable. I walked away with a clear set of takeaways and wonderful stories to back them up.
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…
How many people have had a great idea and just needed to gain support within a large organization to move ahead? I have, over and over again, along with very accomplished teams. It’s often hard work to create something new. It requires both art and science. When people understand how it works, they elevate their craft and achieve more while lifting others up. Some of them even change the world. I’ve found great wisdom and amazing stories of courage and adventure from people who have already been there, done that, and written about their experiences. I hope these book recommendations broaden your perspective and inspire your imagination!
This is perhaps the best-known book on innovation inside large companies. When discussing technological change, people have mentioned it to me more than any other book—by a large margin! It includes examples from industries ranging from hard disks to excavators and even offers an earlier look at the prospects for electric vehicles.
It is especially interesting to see how past success can lead to complacency that hinders sustained growth and financial health. In the process, Christensen underscores how important it is for companies to continue innovating within—even when business is going well and even when acquisitions seem alluring and less difficult. This is a must-read because it establishes foundational knowledge on the importance of continued investment to sustain success.
Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--one of the most influential business books…
How many people have had a great idea and just needed to gain support within a large organization to move ahead? I have, over and over again, along with very accomplished teams. It’s often hard work to create something new. It requires both art and science. When people understand how it works, they elevate their craft and achieve more while lifting others up. Some of them even change the world. I’ve found great wisdom and amazing stories of courage and adventure from people who have already been there, done that, and written about their experiences. I hope these book recommendations broaden your perspective and inspire your imagination!
This pioneering work shows how it is possible to innovate in a big company and introduces the term “intrapreneurship” to a broader audience. Pinchot describes intrapreneurs as “dreamers who do” and provides a wealth of specific hands-on guidance for an internal leader.
I love this book because it really ushered in a new era of thinking on the topic and laid the foundation for so many people to learn—and deliver—based on its findings. It highlights the importance of intrapreneurs and conveys a sense of possibility at the intersection of imagination and practical, tangible action.
It also includes specific stories about people and companies that remain relevant today. This book inspired me in my writing journey and conveys timeless ideas in powerful ways.
Explains how innovative employees can obtain the resources--within the framework of their corporate jobs--to develop promising ideas to benefit both the company and the employee and details how to make the concept work, with examples of the experiences of major corporations
How many people have had a great idea and just needed to gain support within a large organization to move ahead? I have, over and over again, along with very accomplished teams. It’s often hard work to create something new. It requires both art and science. When people understand how it works, they elevate their craft and achieve more while lifting others up. Some of them even change the world. I’ve found great wisdom and amazing stories of courage and adventure from people who have already been there, done that, and written about their experiences. I hope these book recommendations broaden your perspective and inspire your imagination!
This book describes a time of tremendous change and growth in the US and the world while including memorable insights at the intersection of media and politics. It is one of my favorite books of all time, of any kind. It offers a vibrant mix of big personalities, media transformation, and national politics.
I was fascinated to see how the irrepressible Roosevelt and more reserved Taft interacted with each other and engaged with other people based on their personalities. Many of the lessons seem as relevant today as they were over 100 years ago.
This exploration of both presidents allows us to understand the people involved in new ways while also illuminating enduring themes in business, politics, the media, and society more broadly.
Pulitzer Prize–winning author and presidential historian Doris Kearns Goodwin’s dynamic history of Theodore Roosevelt, William H. Taft and the first decade of the Progressive era, that tumultuous time when the nation was coming unseamed and reform was in the air.
Winner of the Carnegie Medal.
Doris Kearns Goodwin’s The Bully Pulpit is a dynamic history of the first decade of the Progressive era, that tumultuous time when the nation was coming unseamed and reform was in the air.
The story is told through the intense friendship of Theodore Roosevelt and William Howard Taft—a close relationship that strengthens both men before…
How many people have had a great idea and just needed to gain support within a large organization to move ahead? I have, over and over again, along with very accomplished teams. It’s often hard work to create something new. It requires both art and science. When people understand how it works, they elevate their craft and achieve more while lifting others up. Some of them even change the world. I’ve found great wisdom and amazing stories of courage and adventure from people who have already been there, done that, and written about their experiences. I hope these book recommendations broaden your perspective and inspire your imagination!
This book tells the story of how a local media company created one of the most trusted brands in the world. It has special meaning to me because of my experiences working at The Weather Channel. I know many of the people who contributed to the company’s success, and I respect them even more because of their sincere dedication.
This book also shows how to participate in successive waves of innovation over time—with vision, risk tolerance, and sound judgment. It shows a group of leaders who really saw the future and then dared to create new content, technology, and business models to serve customers in new ways. They also enabled team members to have freedom, create new value, and still stay true to the company's core values.
Twenty years ago, who'd have believed that millions of viewers would follow the twists and turns of storms developing across the globe with the rapt attention once reserved for thriller movies? And that a single television channel could simultaneously inform and entertain us, enrich our lives and, at times, help save them? This is the remarkable story of The Weather Channel, a cable network that succeeded when almost all the experts predicted it would fail. Told by one of the key figures in the network's success, former Chairman and CEO Frank Batten, this is at once a deeply personal account…
Games and playing have always played a part of my life. I have created games and businesses and been fortunate enough to have worked with both at various levels as a mentor and guide. For me, this is the gift that keeps giving. The tee-shirt wearing creatives and the suit folk with their business acumen we seek to help scale our ideas. I have worked for years at the nexus of these tribes, and still find it a thrill to learn about the visions people have for the wonderful world of games and play and the oblique outcomes we couldn’t have predicted.
This book covers an often-overlooked aspect of finding a market and customers, users, or players for your game.
Tribes are the drivers of the traction you will need on social media and the impact your vision will have on your community. I love the case studies in this book, covering a global stage of BDSM through to the British Royal Family.
This book taught me the value of nurturing and caring for the diverse communities we serve.
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates…
Jeff has been a UX designer, team leader and product manager for over 20 years. His work in the field helped define some of the key practices product managers use today. Building a customer-centric practice is key to successful products and services and Jeff has demonstrated that not only in the products and companies he’s helped build but in the writing and thinking he’s contributed to the product managaement community.
David and Alex have written the definitive reference book for product experiments. Forty-four ways for you to learn quickly and efficiently whether you’re building something of value. This book is beautifully illustrated and infinitely practical.
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean…
