Blue Ocean Strategy
Book description
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and…
Why read it?
1 author picked Blue Ocean Strategy as one of their favorite books. Why do they recommend it?
This book shares insights into why some strategies are far more effective than others. The authors explain the difference between a “red ocean” strategy and a “blue ocean” strategy. The book is filled with real-world examples of both strategies and the results they produced. I like this book because it is thought-provoking. It helps me think “outside the box”.
From Michael's list on success in business.
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