Blue Ocean Strategy

By W. Chan Kim, Renée Mauborgne,

Book cover of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Book description

OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

2 authors picked Blue Ocean Strategy as one of their favorite books. Why do they recommend it?

This book provides actionable guidance for those who want to identify and assess new strategic growth opportunities for their companies. I found it especially valuable since my research has highlighted how much groundbreaking intrapreneurial success depends on strong alignment with the broader organization’s strategy.

A basic premise is that red oceans are already filled with lots of competition, and blue oceans offer a broader range of motion to define new categories and establish a sustainable leadership position. Readers will find a powerful framework and tools for those who commit to world-class strategy as they assess where to focus- and how…

This book shares insights into why some strategies are far more effective than others. The authors explain the difference between a “red ocean” strategy and a “blue ocean” strategy. The book is filled with real-world examples of both strategies and the results they produced. I like this book because it is thought-provoking. It helps me think “outside the box”.

From Michael's list on success in business.

Want books like Blue Ocean Strategy?

Our community of 12,000+ authors has personally recommended 23 books like Blue Ocean Strategy.

Browse books like Blue Ocean Strategy

Book cover of Influence: The Psychology of Persuasion
Book cover of The Four Agreements: A Practical Guide to Personal Freedom
Book cover of The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal

Share your top 3 reads of 2024!

And get a beautiful page showing off your 3 favorite reads.

1,224

readers submitted
so far, will you?

5 book lists we think you will like!

Interested in product innovation, entrepreneurs, and innovation?

Entrepreneurs 313 books
Innovation 85 books