10 books like Working Backwards

By Colin Bryar, Bill Carr,

Here are 10 books that authors have personally recommended if you like Working Backwards. Shepherd is a community of 8,000+ authors sharing their favorite books with the world.

Shepherd is reader supported.
We may earn an affiliate commission when you buy through links on our website. This is how we fund the project for readers and authors. Please join our membership program to support our endeavor.

Good Strategy Bad Strategy

By Richard Rumelt,

Book cover of Good Strategy Bad Strategy: The Difference and Why It Matters

Nektarios Oraiopoulos Author Of From Breakthrough to Blockbuster: The Business of Biotechnology

From the list on bringing new ideas to life.

Who am I?

I am a professor of technology management at the Judge Business School, University of Cambridge. I have interacted and learned from hundreds (or possibly thousands) of students and senior executives on how they develop new products and more broadly how they make better decisions in business and life. I am hoping that the books I shared with you will move you in that direction too. 

Nektarios' book list on bringing new ideas to life

Discover why each book is one of Nektarios' favorite books.

Why did Nektarios love this book?

Strategy is one of the most abused and confusing terms in the world of business.

This book explains clearly the essence of strategy and why it is so important for every organization to get it right.

It will be an eye-opener for the vast majority of people and organizations who typically do something completely different (hint: bad strategy) when they think they are designing a good strategy.  

Good Strategy Bad Strategy

By Richard Rumelt,

Why should I read it?

4 authors picked Good Strategy Bad Strategy as one of their favorite books, and they share why you should read it.

What is this book about?

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…


No Rules Rules

By Reed Hastings, Erin Meyer,

Book cover of No Rules Rules: Netflix and the Culture of Reinvention

Nektarios Oraiopoulos Author Of From Breakthrough to Blockbuster: The Business of Biotechnology

From the list on bringing new ideas to life.

Who am I?

I am a professor of technology management at the Judge Business School, University of Cambridge. I have interacted and learned from hundreds (or possibly thousands) of students and senior executives on how they develop new products and more broadly how they make better decisions in business and life. I am hoping that the books I shared with you will move you in that direction too. 

Nektarios' book list on bringing new ideas to life

Discover why each book is one of Nektarios' favorite books.

Why did Nektarios love this book?

If you are fascinated by the way that Netflix revolutionized our home entertainment, you should read this book.

Written by the co-founder and executive chairman of Netflix, it explains how you can break all the traditional corporate rules, in a productive and fun way.

A great read for managers and leaders who are worried that empowering their people will lead to chaos. It doesn’t have to.  

No Rules Rules

By Reed Hastings, Erin Meyer,

Why should I read it?

5 authors picked No Rules Rules as one of their favorite books, and they share why you should read it.

What is this book about?

Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss.

These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney.

Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin…


How Google Works

By Jonathan Rosenberg, Eric Schmidt,

Book cover of How Google Works

Marty Cagan Author Of Empowered: Ordinary People, Extraordinary Products

From the list on building a strong technology organization.

Who am I?

Marty Cagan has been working on and with technology-powered empowered product teams for his entire career. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love, and EMPOWERED: Ordinary People, Extraordinary Products.

Marty's book list on building a strong technology organization

Discover why each book is one of Marty's favorite books.

Why did Marty love this book?

Google is a very large and sprawling company, where one team in one group can often work very different than another.  But there are common principles and my favorite book (so far) is How Google Works by former CEO Eric Schmidt, and former head of product Jonathan Rosenberg.

How Google Works

By Jonathan Rosenberg, Eric Schmidt,

Why should I read it?

1 author picked How Google Works as one of their favorite books, and they share why you should read it.

What is this book about?

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic…


Creative Selection

By Ken Kocienda,

Book cover of Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Marty Cagan Author Of Empowered: Ordinary People, Extraordinary Products

From the list on building a strong technology organization.

Who am I?

Marty Cagan has been working on and with technology-powered empowered product teams for his entire career. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love, and EMPOWERED: Ordinary People, Extraordinary Products.

Marty's book list on building a strong technology organization

Discover why each book is one of Marty's favorite books.

Why did Marty love this book?

Apple is the most secretive commercial company I know.  Most books that have been written about them are about their colorful co-founder Steve Jobs, and much less about the inner workings.  My favorite book on how the actual work of product is done at Apple is Creative Selection by former engineering lead Ken Kocienda. Ken worked on some of the company’s most important products and technologies, during what I’d consider the peak innovation period for the company (so far).  Because Ken is an engineer, this book provides the engineering perspective, but the book is loaded with useful observations, learnings and insights.

Creative Selection

By Ken Kocienda,

Why should I read it?

1 author picked Creative Selection as one of their favorite books, and they share why you should read it.

What is this book about?

Hundreds of millions of people use Apple products every day; a few thousand work on Apple's campus in California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, responsible for experimenting with novel user interface concepts and writing software for products including the iPhone, the iPad, and the…


Leaders Eat Last

By Simon Sinek,

Book cover of Leaders Eat Last: Why Some Teams Pull Together and Others Don't

Brad Federman Author Of Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less

From the list on improving workplace culture.

Who am I?

I see it every day. People wake up and trudge to work, resentfully working at a company that falls short of its promises and values. This is a problem that I've dedicated my career to resolving. My job is to ‘help organizations discover and live their possible’. This mission has guided me throughout my career as an international author, speaker, coach, and consultant with more than 25 years of corporate experience. Your brand promise doesn't determine your customer’s experience, your culture does. The problem is that we see culture as a means to an end leading us to a “set it and forget it mentality.” Culture is a living, breathing thing that must be nurtured.  

Brad's book list on improving workplace culture

Discover why each book is one of Brad's favorite books.

Why did Brad love this book?

Simon Sinek has a way of sharing ideas, principles, and more in a personal and powerful manner.

This book will pull you in and not only help you think about being a better leader, but also a better person.  His examples and language makes everything that more meaningful and come to life. Ultimately, you can use this book to create the environment you want for your workplace. 

Leaders Eat Last

By Simon Sinek,

Why should I read it?

2 authors picked Leaders Eat Last as one of their favorite books, and they share why you should read it.

What is this book about?

Leadership is not a rank, it is a responsibility. Leadership is not about being in charge, it is about taking care of those in your charge.

When we take care of our people, our people will take care of us. They will help see that our cause becomes a reality.

In Leaders Eat Last, Simon Sinek, internationally bestselling author of Start With Why, investigates these great leaders from Marine Corps Officers, who don't just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business…


Stolen Focus

By Johann Hari,

Book cover of Stolen Focus: Why You Can't Pay Attention—and How to Think Deeply Again

Nektarios Oraiopoulos Author Of From Breakthrough to Blockbuster: The Business of Biotechnology

From the list on bringing new ideas to life.

Who am I?

I am a professor of technology management at the Judge Business School, University of Cambridge. I have interacted and learned from hundreds (or possibly thousands) of students and senior executives on how they develop new products and more broadly how they make better decisions in business and life. I am hoping that the books I shared with you will move you in that direction too. 

Nektarios' book list on bringing new ideas to life

Discover why each book is one of Nektarios' favorite books.

Why did Nektarios love this book?

When was the last time you deep-dived into a topic for an hour without being distracted by your phone?

This book offers some solid evidence about how we have lost our ability to focus, and why getting it back is so important.

For anyone feeling burn out from the overwhelming amount of information/distraction we receive every day…

Stolen Focus

By Johann Hari,

Why should I read it?

1 author picked Stolen Focus as one of their favorite books, and they share why you should read it.

What is this book about?

THE SUNDAY TIMES AND NEW YORK TIMES BESTSELLER A SPECTATOR AND FINANCIAL TIMES BEST BOOK OF 2022 'If you read just one book about how the modern world is driving us crazy, read this one' TELEGRAPH 'This book is exactly what the world needs right now' OPRAH WINFREY 'A beautifully researched and argued exploration of the breakdown of humankind's ability to pay attention' STEPHEN FRY 'A really important book . . . Everyone should read it' PHILIPPA PERRY Why have we lost our ability to focus? What are the causes? And, most importantly, how do we get it back? For…


Naked Statistics

By Charles Wheelan,

Book cover of Naked Statistics: Stripping the Dread from the Data

Nektarios Oraiopoulos Author Of From Breakthrough to Blockbuster: The Business of Biotechnology

From the list on bringing new ideas to life.

Who am I?

I am a professor of technology management at the Judge Business School, University of Cambridge. I have interacted and learned from hundreds (or possibly thousands) of students and senior executives on how they develop new products and more broadly how they make better decisions in business and life. I am hoping that the books I shared with you will move you in that direction too. 

Nektarios' book list on bringing new ideas to life

Discover why each book is one of Nektarios' favorite books.

Why did Nektarios love this book?

If you want to make sense of data and numbers, this is one of the most fun books to read.

In very intuitive terms it shows why being able to read between the data is so important for making sense of the world. A great introduction to anyone who wants to make more evidence-based decisions. 

Naked Statistics

By Charles Wheelan,

Why should I read it?

1 author picked Naked Statistics as one of their favorite books, and they share why you should read it.

What is this book about?

Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called "sexy." From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you'll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more.…


The Everything Store

By Brad Stone,

Book cover of The Everything Store: Jeff Bezos and the Age of Amazon

Shawn Swyx Wang Author Of The Coding Career Handbook

From the list on developers who want no-bullshit career advice.

Who am I?

I have advised thousands of developers on their career journey and have always been shocked at how many people don’t have a good sherpa on their path if they didn’t luck out with a good boss or industry friends to help them find their way. I think everyone deserves a third path other than work and immediate friends to figure out their career journey and I think the right books and online mentors can accelerate your career if you feel stuck in a local minima.

Shawn's book list on developers who want no-bullshit career advice

Discover why each book is one of Shawn's favorite books.

Why did Shawn love this book?

People judge your career success not just by your individual capabilities, but by the impact of the companies you have worked at.

Jeff Bezos is not strictly a developer, but arguably is the person who has most benefited from the rise of the Internet. Understanding the origin story of Amazon and AWS and how to maneuver your career within the bigger picture of tech megatrends is critical toward picking the right companies and projects to work on. 

The Everything Store

By Brad Stone,

Why should I read it?

3 authors picked The Everything Store as one of their favorite books, and they share why you should read it.

What is this book about?

Medical information sciences are emerging as a vital field of study and practice. The subsequent explosion of data-- in administration, research, diagnosis, and treatment--along with the associated costs of maintenance, have become overwhelming. The volume brings together scholars and practitioners from disciplines concerned with the acquisition, analysis, accessibility, and application of information in medical practice and health care. The book is divided into five sections: the first part provides an overview of the field in general; the second deals with the problem of retrieval; the third part examines the control of health costs; the fourth focuses on medical decision support;…


The Scout Mindset

By Julia Galef,

Book cover of The Scout Mindset: Why Some People See Things Clearly and Others Don't

William MacAskill Author Of What We Owe the Future

From the list on doing good.

Who am I?

William MacAskill is an associate professor in philosophy at the University of Oxford. At the time of his appointment, he was the youngest associate professor of philosophy in the world. He cofounded the nonprofits Giving What We Can, the Centre for Effective Altruism, and Y Combinator–backed 80,000 Hours, which together have moved over $300 million to effective charities. He is the author of Doing Good Better and What We Owe The Future.

William's book list on doing good

Discover why each book is one of William's favorite books.

Why did William love this book?

The Scout Mindset is one of the best books I know on reasoning clearly and developing a truth-seeking attitude. Galef argues that instead of being like “soldiers,” who engage in wishful thinking by defending the ideas they most want to believe, we should be more like “scouts,” whose goal is to actually find out what is true. The book includes some of the latest research on the skills and habits one needs to be an excellent reasoner. 

The Scout Mindset

By Julia Galef,

Why should I read it?

4 authors picked The Scout Mindset as one of their favorite books, and they share why you should read it.

What is this book about?

Winner of best smart thinking book 2022 (Business Book Awards)
Guardian best books of 2021

'Original, thought-provoking and a joy to read' Tim Harford

'Highly recommended. It's not easy to become (more of) a scout, but it's hard not to be inspired by this book' Rutger Bregman

When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a 'soldier' mindset. From tribalism and wishful thinking, to rationalising in our personal lives and everything in between, we are driven to defend the ideas we most want to believe…


Sensemaking

By Christian Madsbjerg,

Book cover of Sensemaking: The Power of the Humanities in the Age of the Algorithm

Wayne Moloney Author Of The Wentworth Prospect: A novel guide to success in B2B sales

From the list on B2B salespeople to stay relevant and successful.

Who am I?

Everyone survives by selling something whether we wear the title or not. Selling has been my career, even before I was a salesperson. I started my career in engineering but quickly realised my passion was in developing business, not designing industrial ventilation systems. Helped by a boss who also saw I was better suited to roles other than engineering (he wasn’t so polite) I went on to enjoy a successful career spanning 4 decades working in Australian, Asian, and European markets that embraced all facets of sales and business development. Helped by great mentors and learning from the experience of others, I have endeavoured to give back by mentoring business owners, salespeople, and writing.

Wayne's book list on B2B salespeople to stay relevant and successful

Discover why each book is one of Wayne's favorite books.

Why did Wayne love this book?

The internet delivers us a tsunami of information. Approximately 328.77 million terabytes of data are created each day – 60 times more than in 2010 and estimated to grow at 20% per year.

How can we make sense of this? What is valuable and what is not? What is real, what is fake?

Mardsbjerg argues that our fixation with data makes us lose touch with reality and that we need to be making sense of the world through deep, nuanced engagement with culture, language, and history.

Sensemaking

By Christian Madsbjerg,

Why should I read it?

1 author picked Sensemaking as one of their favorite books, and they share why you should read it.

What is this book about?

A FINANCIAL TIMES BUSINESS BOOK OF THE MONTH (APRIL 2017) Humans have become subservient to algorithms. Every day brings a new Moneyball fix - a maths whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us. Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of…


5 book lists we think you will like!

Interested in decision making, management, and leadership?

8,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about decision making, management, and leadership.

Decision Making Explore 64 books about decision making
Management Explore 110 books about management
Leadership Explore 286 books about leadership