From the list on building a strong technology organization.
Who am I?
Marty Cagan has been working on and with technology-powered empowered product teams for his entire career. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love, and EMPOWERED: Ordinary People, Extraordinary Products.
Marty's book list on building a strong technology organization
Discover why each book is one of Marty's favorite books.
Why did Marty love this book?
Apple is the most secretive commercial company I know. Most books that have been written about them are about their colorful co-founder Steve Jobs, and much less about the inner workings. My favorite book on how the actual work of product is done at Apple is Creative Selection by former engineering lead Ken Kocienda. Ken worked on some of the company’s most important products and technologies, during what I’d consider the peak innovation period for the company (so far). Because Ken is an engineer, this book provides the engineering perspective, but the book is loaded with useful observations, learnings and insights.
Why should I read it?
1 author picked Creative Selection as one of their favorite books, and they share why you should read it.
What is this book about?
Hundreds of millions of people use Apple products every day; a few thousand work on Apple's campus in California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era.
Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, responsible for experimenting with novel user interface concepts and writing software for products including the iPhone, the iPad, and the…