Apple Confidential 2.0

By Owen W. Linzmayer,

Book cover of Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

Book description

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key…

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Why read it?

1 author picked Apple Confidential 2.0 as one of their favorite books. Why do they recommend it?

This was one of the first Apple history books that I read when I was a teenager. It primarily covers vignettes from the early years and the non-Jobs era of Apple (1985–1997). I read the first edition, which came out in 1999. It’s valuable because most Apple books tend to concentrate on the Jobs era. I have not read the newer, 2004 edition.

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