78 books like Apple Confidential 2.0

As suggested by my recommendation of Levy’s Facebook, I’m a sucker for a big book about tech entrepreneurs, especially when the subject is as prickly and culturally relevant as Steve Jobs (the book also inspired Aaron Sorkin’s post-Social Network screenplay for 2015’s Steve Jobs, another great Silicon Valley film).

While I’m not an Apple fanboy, I am a fan of Pixar, the other company for which Jobs was CEO. Isaacson’s biography in turn offers a fast-paced history of the way computers and computing, via Apple’s designs and Pixar’s films, stopped being objects only for offices and science fiction, and became part of our everyday landscape.

Like him or not, we’re all partly living in Steve Jobs’ world.

I read this book after I had read many others about Apple, but if I could do it over again, I would start here. This is the single best book about Apple’s early history from its founding in 1976 until the release of the Macintosh in 1984. When I’m learning something, I always find it valuable to start from the beginning. You’ll need more than just this book though because the material in it covering post-1984 Apple is cursory at best.

This biography was almost written as a “response” to the Isaacson book. It better covers the NeXT and Pixar years. In fact, it makes the case that those years in Steve Jobs's life were critical for his later success after returning to Apple. This book should probably be read after the Isaacson book because it’s not as comprehensive as the Isaacson book and provides a different perspective.

I feel like it would be crazy to not read a book by a cofounder when you want to learn about the history of a company. Steve Wozniak’s autobiography chiefly focuses on his early life and his years at Apple. The writing style is very basic—with a quite simple sentence structure throughout. Perhaps that’s because this book was positioned to be attractive to both children and adults. But this is the only book written by one of Apple’s cofounders and iWoz has a very positive, inspirational message.

Apple is the most secretive commercial company I know.  Most books that have been written about them are about their colorful co-founder Steve Jobs, and much less about the inner workings.  My favorite book on how the actual work of product is done at Apple is Creative Selection by former engineering lead Ken Kocienda. Ken worked on some of the company’s most important products and technologies, during what I’d consider the peak innovation period for the company (so far).  Because Ken is an engineer, this book provides the engineering perspective, but the book is loaded with useful observations, learnings and insights.

In 2010, I became aware of appalling news stories about multiple suicides at the giant factory complexes in South China which churn out high-spec Apple devices. Shortly afterwards, a team of researchers went into the field to find out exactly what was happening at Foxconn, the vast multinational at the heart of this transpacific electronics supply chain.

On the one hand, the story they uncovered is about a predatory labor regime which relies on sweatshop brutality to get results. On the other, the authors document the vibrant cultural life that Foxconn factory workers have developed in order to survive and protest: poems, songs, open letters, photos, and videos.

As it exposes the murky origins of shiny gadgets, the book also spoke to me as a testament to the power and potential of committed activist scholarship.

The first software programmers, or coders for computers, were women. Abbate, a professor at Virginia Tech and author of Inventing the Internet, recaptures the vital role of women programmers at the dawn of digital computing, when in the 1940s and 1950s women often handled what was then viewed as an anonymous task of creating the coding for computers to carry out operations.

“Employed as technical experts from the very beginnings of digital computing,” Abbate writes in her penetrating study, “women were inventing careers and professional identities at the same time that the field took shape.” By the 1960s, when computing spread, men began supplanting women as frontline programmers, a trend that resulted in the software becoming male-dominated by the end of the 20th century. Because women now flock to code writing, and are becoming once more central players in the creation of software, Abbate’s history illuminates a neglected… show more.

Longtime technology journalist John Markoff explores the origins of the Silicon Valley mythos in this engaging and insightful history of the early personal computer industry.

The book explores how the modern personal computer took shape amid the counterculture of the San Francisco Bay Area in the late 1960s and 1970s, where an eccentric cast of technology visionaries, hackers, and misfits began pushing the boundaries of human consciousness: embracing utopian ideals, experimenting with mind-expanding drugs, and exploring the still-uncharted possibilities of personal computing.

Markoff does a masterful job of connecting the dots between the Sixties counterculture and the revolutionary ethos that undergirded the early personal computing industry, making a convincing case that our present-day technology culture is deeply rooted in this transformative period in American culture. An entertaining and inspiring read.

A singular account by the project leader of an ambitious effort to create a pathbreaking software program, Startup is Kaplan’s splendid chronicle of his company’s visionary pursuit of merging the pen with the computer. With a doctorate in computer science from the University of Pennsylvania and a slew of connections in Silicon Valley, Kaplan seemed well-placed for success. But while saddening to him and his team, the failure of Go, his software company, made for a valuable story about the perils and possibilities of dreaming big in computer code.

The book is filled with valuable anecdotes and lessons from code-writers and includes a memorable line that embodies the highs and lows of Kaplan’s experience. Flush with confidence, he had named his company Go, and on the day the assets of his code-child were sold at auction, he wrote: “I had to accept that impossible, final truth: Go was gone. Six… show more.

Unix/Linux has emerged as the most common operating system in the world. Found on almost every server, smartphone, and network-enabled device, Unix plays a critical role in all aspects of computing. Unix for the Beginning Mage is a fun introduction to Unix for the novice who may be intimidated by other texts.